15 Anthropic Claude AI SEO Prompts

Anthropic Claude AI SEO prompts are specialized instructions designed to leverage Claude's advanced language capabilities for search engine optimization tasks. These prompts help content creators, marketers, and SEO professionals generate high-quality content that ranks well in search engines while maintaining readability and value for human audiences.

What Are Anthropic Claude AI SEO Prompts? They're carefully crafted instructions that guide Claude to produce SEO-optimized content like blog posts, meta descriptions, title tags, and keyword research. Unlike basic prompts, SEO prompts incorporate specific parameters about search intent, keyword density, content structure, and other ranking factors to create content that satisfies both search algorithms and user needs.

What are the Best Anthropic Claude AI SEO Prompts?

1. Comprehensive Blog Post Creator

The Prompt: "Create a 1,500-word blog post about [topic] optimized for the keyword [primary keyword]. Include an introduction with the keyword in the first paragraph, at least 5 H2 subheadings with [secondary keywords] naturally incorporated, bullet points for skimmability, and a conclusion with a call to action. Maintain a conversational tone while ensuring approximately 1-2% keyword density."

When to Use It: When you need a complete, SEO-optimized blog post that's ready to publish with minimal editing.

Variations:

• "Write a 2,000-word ultimate guide about [topic] targeting beginners, optimized for [keyword]."
• "Create a comparison post between [Product A] and [Product B] optimized for the search term [comparison keyword]."

Additional Information Required: Primary keyword, secondary keywords, target audience, any specific points to cover, and preferred tone of voice.

2. Keyword Research Assistant

The Prompt: "Analyze the search intent and competitive landscape for the keyword [seed keyword]. Provide 20 related long-tail keywords with lower competition, categorize them by search intent (informational, navigational, commercial, transactional), and suggest the content format that would best match each keyword (blog post, product page, comparison article, etc.)."

When to Use It: When planning content strategy and identifying keyword opportunities with less competition.

Variations:

• "Find semantic keywords related to [main topic] that would make good H2 subheadings in a comprehensive guide."
• "Identify question-based keywords for [topic] that would work well for an FAQ section."

Additional Information Required: Your primary seed keyword, industry niche, target audience, and current content gaps.

3. Meta Description Generator

The Prompt: "Write 5 compelling meta descriptions for a page about [topic] targeting the keyword [primary keyword]. Each description should be under 155 characters, include the primary keyword naturally, contain a clear value proposition, and end with a call to action."

When to Use It: When optimizing existing pages or creating new ones that need engaging meta descriptions to improve click-through rates.

Variations:

• "Create 3 meta descriptions for a product page selling [product] that highlights [unique selling points]."
• "Generate meta descriptions for a local service business offering [service] in [location]."

Additional Information Required: Page topic, primary keyword, unique selling points, and target audience pain points.

4. Title Tag Optimizer

The Prompt: "Generate 10 SEO-optimized title tags for a page about [topic] using the primary keyword [keyword]. Each title should be under 60 characters, place the keyword near the beginning, include a compelling benefit or trigger word, and match [specific search intent]."

When to Use It: When creating new content or optimizing existing pages to improve click-through rates from search results.

Variations:

• "Create title tags for a product category page that includes both [category keyword] and [brand name]."
• "Write list-based title tags (using numbers) for a blog post about [topic]."

Additional Information Required: Target keyword, search intent (informational, commercial, etc.), and any brand terms to include.

5. Content Gap Analyzer

The Prompt: "Compare the top 5 ranking pages for [keyword] and identify content gaps my article should fill to compete. For each competitor, note their word count, main subtopics covered, content formats used (videos, images, tables, etc.), and unique points they make. Then recommend a content structure that would be more comprehensive."

When to Use It: When planning content that needs to outperform existing top-ranking articles.

Variations:

• "Analyze what's missing from the top articles about [topic] and suggest a unique angle."
• "Identify outdated information in top-ranking posts about [topic] that I could update in my content."

Additional Information Required: Target keyword, links to competing articles (if available), and your current content outline if you have one.

6. FAQ Section Creator

The Prompt: "Generate a comprehensive FAQ section about [topic] optimized for both SEO and featured snippets. Create 15 questions people commonly ask about [topic], with each answer being 2-3 paragraphs long, factually accurate, and naturally incorporating relevant keywords. Structure each answer to directly address the question in the first sentence."

When to Use It: When enhancing content with FAQ sections to target featured snippets and address user questions.

Variations:

• "Create 'People Also Ask' style questions and answers related to [topic]."
• "Generate a FAQ section addressing common objections about [product/service]."

Additional Information Required: Topic, related keywords, common misconceptions, and any specific questions you want to include.

7. Internal Linking Strategy Planner

The Prompt: "Based on the following list of my website's pages and their target keywords [list pages], suggest 20 strategic internal linking opportunities. For each suggestion, provide the source page, destination page, anchor text that includes relevant keywords naturally, and a brief explanation of why this link adds value for users and search engines."

When to Use It: When optimizing your site's internal linking structure to distribute page authority and improve user navigation.

Variations:

• "Identify pillar-cluster internal linking opportunities for my content about [topic area]."
• "Suggest contextual internal links to boost a new page about [topic]."

Additional Information Required: List of your website pages with their URLs and target keywords, site structure, and any pages you particularly want to boost.

8. Schema Markup Generator

The Prompt: "Create JSON-LD schema markup for a [content type: article/product/local business/recipe/etc.] about [topic/item]. Include all required properties and the most valuable optional properties that would enhance my search appearance."

When to Use It: When implementing structured data to improve how search engines understand your content and potentially gain rich results.

Variations:

• "Generate FAQ schema markup for these questions and answers about [topic]."
• "Create Review schema markup for a product review of [product]."

Additional Information Required: Content type, specific details about your business/product/content, and any existing structured data you're using.

9. Content Refresher

The Prompt: "Analyze this existing content [paste content] about [topic] targeting [keyword] and suggest updates to make it more comprehensive and current for 2023. Identify outdated information, missing subtopics, opportunities to add recent statistics, and ways to improve its SEO performance while maintaining the original voice and structure."

When to Use It: When updating existing content to maintain or improve rankings.

Variations:

• "Update this product review to include comparisons with newer alternatives on the market."
• "Refresh this how-to guide with current best practices and technologies."

Additional Information Required: Your existing content, target keyword, publication date, and any specific aspects you want to preserve.

10. E-A-T Content Enhancer

The Prompt: "Review this draft about [topic] and enhance its Expertise, Authoritativeness, and Trustworthiness signals. Add appropriate citations to reputable sources, insert statements that demonstrate industry expertise, identify places to include relevant credentials, and suggest trust-building elements like case studies or data points that support the main claims."

When to Use It: When creating content in YMYL (Your Money or Your Life) niches or any topic where demonstrating expertise is crucial.

Variations:

• "Enhance the E-A-T signals in this health-related content by adding medical references and expert perspectives."
• "Strengthen the authoritativeness of this financial advice article with data-backed claims and expert citations."

Additional Information Required: Your draft content, your credentials or expertise, and the target audience's knowledge level.

11. SEO Content Brief Creator

The Prompt: "Create a comprehensive SEO content brief for a new article targeting [primary keyword]. Include the suggested title, meta description, word count range, primary and secondary keywords with recommended density, required subheadings, content structure, types of media to include, internal and external linking recommendations, and a summary of search intent."

When to Use It: When planning content and creating guidelines for writers to ensure SEO requirements are met.

Variations:

• "Generate a content brief for a comparison post between [Product A] and [Product B]."
• "Create a brief for a localized service page targeting [service] in [location]."

Additional Information Required: Primary keyword, search intent, target audience, and any brand guidelines or tone requirements.

12. Competitors Analysis

The Prompt: "Perform an SEO competitor analysis for the keyword [target keyword]. Examine the top 5 ranking pages and break down their content structure, word count, keyword usage, media types, backlink strategies, and unique selling points. Then recommend specific strategies I could implement to create more valuable content that could outrank them."

When to Use It: When researching competitors to identify opportunities and create superior content.

Variations:

• "Analyze competitors' featured snippet optimization for [keyword] and how I can capture this position."
• "Compare the backlink profiles of top-ranking pages for [keyword] and suggest content angles that might attract similar links."

Additional Information Required: Target keyword, your current content (if updating), and any specific competitors you want to analyze.

13. Local SEO Content Creator

The Prompt: "Create a locally optimized service page for [business type] in [location]. Include a compelling H1 with location and service, an introduction with local keywords, 3-4 service benefit sections, local trust signals (mention of landmarks, community involvement, etc.), and a locally optimized FAQ section. Naturally incorporate [location keyword] throughout without overstuffing."

When to Use It: When creating location-specific pages for local business SEO.

Variations:

• "Write a locally optimized 'About Us' page for a [business type] in [location]."
• "Create a location-specific case study featuring a client from [neighborhood/area]."

Additional Information Required: Business type, location keywords (city, neighborhoods, etc.), specific services offered, local trust signals, and any unique local selling points.

14. SEO-Friendly Product Description Generator

The Prompt: "Write 5 SEO-optimized product descriptions for [product type] that would rank well for [target keywords]. Each description should be 150-200 words, include the primary keyword naturally in the first sentence, highlight key features and benefits, address customer pain points, and end with a clear call to action. Use bullet points for specifications and maintain a consistent brand voice that is [tone description]."

When to Use It: When creating or optimizing e-commerce product pages.

Variations:

• "Create product descriptions for a luxury [product] emphasizing exclusivity and premium features."
• "Write SEO-friendly product descriptions for technical [product] that balance specifications with benefits."

Additional Information Required: Product details, specifications, target keywords, unique selling points, and brand tone of voice.

15. Image SEO Optimizer

The Prompt: "Generate SEO-optimized image filenames, alt text, and captions for 10 images about [topic]. For each image, provide: 1) A keyword-rich filename using hyphens between words, 2) Alt text under 125 characters that describes the image while naturally including relevant keywords, and 3) A brief caption that adds context and incorporates secondary keywords."

When to Use It: When optimizing images for both search engines and accessibility.

Variations:

• "Create alt text and captions for product images that include both descriptive elements and keywords."
• "Generate image optimization recommendations for infographics about [topic]."

Additional Information Required: Brief descriptions of the images, primary and secondary keywords, and the content context where images will appear.

Tips on How to Write Anthropic Claude AI SEO Prompts

1. Be specific about search intent - Clearly state whether you're targeting informational, navigational, commercial, or transactional queries.
2. Include keyword guidance - Specify primary and secondary keywords, but request natural integration rather than keyword stuffing.
3. Define content structure - Request specific elements like headings, bullet points, and tables that improve readability and SEO.
4. Specify technical parameters - Include word count ranges, heading structure (H1, H2, H3), and other technical SEO requirements.
5. Request data and sources - Ask Claude to include statistics, studies, or cite reputable sources to boost E-A-T signals.
6. Provide audience context - Describe your target audience's knowledge level, pain points, and needs to align content with user intent.
7. Ask for multiple options - Request variations of titles, meta descriptions, or approaches to choose from.
8. Include formatting instructions - Specify how you want the content structured for both readability and SEO.
9. Request competitor insights - Ask Claude to analyze what's working for top-ranking pages and how to differentiate your content.
10. Balance SEO with readability - Emphasize that the content should serve human readers first while satisfying search engine requirements.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how you create SEO-optimized content by streamlining the entire prompt engineering process. Instead of spending hours crafting perfect prompts and refining AI outputs, AirOps provides a centralized platform with pre-built SEO prompt templates that you can customize to your specific needs.

With AirOps, you can:

• Access a library of proven SEO prompts designed by industry experts
• Save and organize your most effective prompts for consistent results
• Collaborate with team members on prompt development and refinement
• Scale your content production without sacrificing quality or SEO best practices
• Track performance metrics to understand which prompts drive the best results

The platform's intuitive interface makes advanced prompt engineering accessible to everyone on your team, regardless of their technical expertise. This democratizes AI-powered SEO content creation across your organization.

By incorporating AirOps into your content workflow, you'll produce more consistent, high-quality SEO content in less time. Take your SEO strategy to the next level with AirOps – visit their website today to see how their platform can transform your content creation process and help you achieve better search rankings with less effort.

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