17 Best Claude AI SEO Prompts

Claude AI has become a powerful ally for SEO professionals seeking to create high-quality content, analyze competitors, and optimize websites. By using the right prompts, you can harness Claude's advanced language capabilities to streamline your SEO workflow and achieve better results.

What Are Best Claude AI SEO Prompts? These are carefully crafted instructions that guide Claude to generate SEO-focused content, analyze keywords, create meta descriptions, and perform other critical SEO tasks. The best prompts provide clear context, specific requirements, and enough information for Claude to deliver valuable, actionable SEO insights tailored to your needs.

What are the Best Claude AI SEO Prompts?

1. Keyword Research and Analysis Prompt

The Prompt: "Analyze these seed keywords for my [business type]: [list 3-5 keywords]. Generate 20 long-tail keyword variations with low competition but good search volume. Include search intent for each keyword and suggest content types that would best match each intent."

When to Use It: When starting a new SEO campaign or content strategy and need to expand your keyword list with valuable long-tail options.

Variations:

• "Find semantic keywords related to [primary keyword] for my [industry] website."
• "Identify question-based keywords around [topic] that show high purchase intent."

Additional Information Required: Your business type/industry, seed keywords, target audience, and any specific content goals.

2. SEO Content Brief Creator

The Prompt: "Create a comprehensive SEO content brief for an article targeting the keyword '[target keyword]'. Include: 1) Suggested title options, 2) Meta description, 3) Target word count, 4) Must-include subtopics, 5) Semantic keywords to incorporate, 6) Questions to answer in the content, 7) Suggested content structure with H2s and H3s, 8) Internal linking opportunities."

When to Use It: Before writing any SEO-focused content to ensure it's properly structured and covers all necessary topics.

Variations:

• "Generate a content brief for a comparison article between [Product A] and [Product B] targeting [keyword]."
• "Create an SEO brief for a how-to guide about [topic] targeting beginners."

Additional Information Required: Primary target keyword, search intent, target audience, and any competitor URLs for reference.

3. Meta Description Generator

The Prompt: "Write 5 SEO-optimized meta descriptions for my page about [topic/product/service]. Each description should be under 155 characters, include the primary keyword '[keyword]', have a clear value proposition, and contain a compelling call to action."

When to Use It: When creating or updating meta descriptions for important pages on your website.

Variations:

• "Create meta descriptions for a product category page featuring [product type]."
• "Write meta descriptions for a local service business page targeting [location]."

Additional Information Required: Page topic/purpose, primary keyword, unique selling points, and desired user action.

4. Title Tag Optimizer

The Prompt: "Generate 10 SEO-optimized title tags for my article about [topic]. Each title should be under 60 characters, include the keyword '[keyword]', be compelling to users, and follow best practices for CTR optimization."

When to Use It: When creating new content or optimizing existing pages that need better title tags to improve search visibility and click-through rates.

Variations:

• "Create title tags for a product page selling [product] that highlight key benefits."
• "Generate title tags for a local business page that include [location] and [service]."

Additional Information Required: Content topic, primary keyword, secondary keywords, and any unique angles or selling points.

5. Competitor Content Gap Analyzer

The Prompt: "Analyze these competitor URLs: [URL 1], [URL 2], [URL 3] that rank for '[target keyword]'. Identify content gaps, topics they're missing, questions they don't answer, and opportunities for my content to provide more value. Suggest a content outline that would create a more comprehensive resource than these existing pages."

When to Use It: When planning content that needs to outperform specific competing pages in search results.

Variations:

• "Compare my content at [URL] with these competing articles and suggest improvements."
• "Identify unique angles missing from these top-ranking articles about [topic]."

Additional Information Required: Your target keyword, 2-4 competitor URLs, your current content URL (if applicable), and your content goals.

6. FAQ Schema Generator

The Prompt: "Based on this article about [topic], generate 10 relevant FAQ questions and detailed answers that I can use for FAQ Schema markup. Each question should target a specific long-tail keyword related to [main keyword], and answers should be comprehensive yet concise (40-80 words each)."

When to Use It: When optimizing content for featured snippets and looking to implement FAQ schema for enhanced SERP visibility.

Variations:

• "Create FAQ schema content for a product page selling [product type]."
• "Generate question-answer pairs targeting 'how-to' queries about [topic]."

Additional Information Required: Content topic, main keyword, content URL or draft, and any specific questions you want to target.

7. Content Optimization Analyzer

The Prompt: "Analyze this content draft for SEO optimization: [paste content]. Check for: 1) Keyword usage and placement, 2) Content structure and headings, 3) Internal linking opportunities, 4) Missing subtopics related to [main keyword], 5) Readability issues, 6) Word count adequacy compared to top-ranking pages. Provide specific recommendations for improvement."

When to Use It: When finalizing content and want to ensure it's fully optimized before publishing.

Variations:

• "Review this product description for SEO and suggest improvements."
• "Analyze this blog post draft and recommend ways to make it more comprehensive."

Additional Information Required: Full content draft, target keyword, secondary keywords, and your content goals.

8. Local SEO Content Generator

The Prompt: "Create a location-specific service page outline for my [business type] business in [city, state]. Include: 1) Location-optimized H1, 2) Introduction with local relevance, 3) Service descriptions, 4) Location-specific benefits, 5) Local customer testimonial templates, 6) Neighborhood/area-specific content sections, 7) Local CTA suggestions, 8) Schema markup recommendations."

When to Use It: When creating location pages for local SEO or optimizing existing local business content.

Variations:

• "Generate content for a 'service areas' page covering [list of locations]."
• "Create neighborhood-specific content sections for my [business] in [city]."

Additional Information Required: Business type, location details, specific services offered, unique local selling points, and target neighborhoods.

9. E-commerce Product Description Optimizer

The Prompt: "Rewrite this product description for SEO while maintaining conversion focus: [original description]. Optimize for the keyword '[product keyword]', include essential product features and benefits, address common customer questions, use persuasive language, and maintain a length of 150-250 words."

When to Use It: When creating or updating product descriptions that need to rank well and convert visitors.

Variations:

• "Create SEO-friendly variant descriptions for this product in different [colors/sizes/models]."
• "Write a product category description optimized for '[category keyword]'."

Additional Information Required: Original product description, primary keyword, key product features/benefits, and target audience pain points.

10. Internal Linking Strategy Developer

The Prompt: "Based on these 5 URLs from my website about [topic/industry]: [URL 1], [URL 2], [URL 3], [URL 4], [URL 5], suggest an internal linking strategy. For each URL, recommend: 1) Which other pages should link to it, 2) Anchor text variations to use, 3) Contextual placement suggestions, 4) Priority level for implementing these links."

When to Use It: When optimizing your site structure and working to improve page authority through strategic internal linking.

Variations:

• "Create a pillar-cluster internal linking map for my content about [topic]."
• "Suggest internal linking opportunities for this new article: [URL/draft]."

Additional Information Required: Your website URLs, site structure, primary keywords for each page, and content topics.

11. Content Refresh Planner

The Prompt: "Analyze this outdated content: [paste content or URL]. Create a content refresh plan that includes: 1) Outdated information to update, 2) New sections to add based on current search trends for '[keyword]', 3) Updated statistics and data points to include, 4) New internal linking opportunities, 5) Updated meta information, 6) Schema markup recommendations."

When to Use It: When updating existing content that has declined in performance or contains outdated information.

Variations:

• "Suggest ways to update this seasonal content for this year's [holiday/season]."
• "Create a plan to expand this article with new developments in [industry/topic]."

Additional Information Required: Original content or URL, publication date, target keyword, and performance metrics if available.

12. Featured Snippet Optimizer

The Prompt: "For the query '[search query]', analyze the current featured snippets and create content specifically formatted to win this position. Include: 1) Direct answer to the query (paragraph format), 2) Step-by-step process (if applicable), 3) Bulleted list version, 4) Tabular data version (if applicable), 5) Suggested heading structure, 6) Additional context to make the answer comprehensive."

When to Use It: When targeting specific featured snippet opportunities for high-value keywords.

Variations:

• "Create 'People Also Ask' optimized content for questions related to [keyword]."
• "Generate definition-style content to capture the featured snippet for '[what is X]' queries."

Additional Information Required: Target search query, current featured snippet examples (if available), and related questions.

13. Content Cluster Planner

The Prompt: "Develop a complete content cluster strategy around the pillar topic '[main topic]'. Include: 1) Suggested pillar page outline, 2) 15 supporting cluster content ideas with target keywords, 3) Internal linking structure, 4) Content types for each piece (guide, how-to, comparison, etc.), 5) Search intent alignment for each piece, 6) Priority order for creation."

When to Use It: When planning a comprehensive content strategy around a core topic important to your business.

Variations:

• "Create a product-focused content cluster for [product category]."
• "Develop a local content cluster strategy for [service] in [location]."

Additional Information Required: Main topic/keyword, your business focus, existing content on the topic, and target audience segments.

14. Technical SEO Audit Checklist

The Prompt: "Create a comprehensive technical SEO audit checklist for a [business type/size] website. Include specific checks for: 1) Crawlability issues, 2) Indexation problems, 3) Site speed factors, 4) Mobile optimization, 5) Schema markup opportunities, 6) URL structure, 7) Site architecture, 8) Security issues. For each item, include why it matters and basic remediation steps."

When to Use It: When planning a technical SEO audit or creating processes for regular technical checks.

Variations:

• "Generate an e-commerce specific technical SEO checklist."
• "Create a technical audit framework focused on Core Web Vitals."

Additional Information Required: Website type, size, platform (WordPress, Shopify, etc.), and any known technical issues.

15. SERP Analysis Prompt

The Prompt: "Analyze the current SERP for '[keyword]'. For the top 5 ranking pages, identify: 1) Content type and format, 2) Word count range, 3) Common subtopics covered, 4) Media types included, 5) User experience features, 6) Metadata patterns, 7) Page structure similarities. Then recommend a content strategy to compete effectively."

When to Use It: Before creating content for competitive keywords to understand what's currently performing well.

Variations:

• "Compare mobile vs. desktop SERPs for [keyword] and identify optimization opportunities."
• "Analyze SERP features for [keyword] and suggest ways to capture them."

Additional Information Required: Target keyword, search location (if location-specific), and your current content approach if any.

16. User Intent Content Mapper

The Prompt: "For these keywords: [list 5-10 related keywords], identify the primary user intent (informational, navigational, commercial, transactional) for each. Then create a content mapping that suggests: 1) Content type for each intent, 2) Key elements to include, 3) Word count range, 4) Conversion elements appropriate to the intent, 5) Next steps in the user journey."

When to Use It: When planning content that needs to align perfectly with user intent at different funnel stages.

Variations:

• "Map content types to buyer journey stages for [product/service] keywords."
• "Identify mixed-intent keywords in my list and suggest content approaches."

Additional Information Required: Keyword list, your product/service offerings, and conversion goals.

17. EAT Signal Enhancer

The Prompt: "Review this content about [topic] and suggest ways to enhance E-A-T signals (Expertise, Authoritativeness, Trustworthiness). Include recommendations for: 1) Author credentials to highlight, 2) Expert quotes or statistics to add, 3) Trust signals to incorporate, 4) Citations and references to include, 5) Content structure improvements, 6) About page/author bio suggestions, 7) Schema markup recommendations."

When to Use It: When creating content in YMYL (Your Money Your Life) niches or highly competitive fields where E-A-T is crucial.

Variations:

• "Enhance E-A-T signals for this medical content about [health topic]."
• "Suggest ways to demonstrate expertise in this financial advice article."

Additional Information Required: Content draft or outline, topic, author credentials, industry, and any existing authority signals.

Tips on How to Write Best Claude AI SEO Prompts

1. Be specific about deliverables: Clearly state what you want Claude to produce (a list, an analysis, a piece of content, etc.).
2. Include context about your business: Provide information about your industry, target audience, and unique selling points.
3. Specify formatting preferences: Mention if you want bullet points, numbered lists, headers, or specific sections.
4. Break complex requests into steps: For multi-part SEO tasks, number the steps or break them into distinct sections.
5. Provide examples when possible: If you have a specific style or format in mind, include an example.
6. Include relevant keywords: Always specify primary and secondary keywords when requesting SEO content.
7. Mention word count expectations: Give Claude guidelines on how detailed the response should be.
8. Clarify technical knowledge level: Specify whether you need basic explanations or advanced technical details.
9. Request actionable insights: Ask for specific recommendations you can implement rather than general information.
10. Use follow-up prompts: Start with a basic request, then use Claude's response to ask more specific follow-up questions.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your SEO and content marketing efforts to the next level by providing a powerful platform that streamlines your AI prompt workflows. Instead of recreating the same prompts repeatedly or struggling to remember what worked best, AirOps gives you a structured environment to save, organize, and optimize your most effective SEO prompts.

With AirOps, you can:

• Store your highest-performing SEO prompts in a searchable library
• Share proven prompt templates with your entire marketing team
• Track which prompts generate the best SEO content results
• Quickly adapt existing prompts for new keywords or topics
• Integrate AI-generated content directly into your marketing workflow

The platform's intuitive design makes it accessible for both SEO beginners and experienced professionals, allowing everyone on your team to harness the power of AI for content creation, keyword research, and technical SEO tasks.

By removing the friction from the prompt engineering process, AirOps helps you produce more consistent, high-quality SEO content in less time. This means your team can focus on strategy and creative thinking rather than repetitive content creation tasks.

Ready to transform your SEO workflow with powerful AI prompts? Visit AirOps today to discover how our platform can help you create better content, rank higher in search results, and achieve your marketing goals more efficiently.

‍