14 Claude AI SEO Prompts for Competitor Analysis

Competitor analysis is a crucial component of any successful SEO strategy. By understanding what your competitors are doing well (and not so well), you can identify opportunities to improve your own SEO performance and gain a competitive edge in the search results. Claude AI can help streamline this process by analyzing competitor data and providing actionable insights.

What Are Claude AI SEO Prompts for Competitor Analysis? These are specific instructions given to Claude AI to help you extract valuable competitive intelligence about your rivals' SEO strategies. These prompts guide Claude to analyze everything from competitors' keyword strategies and content gaps to backlink profiles and technical SEO implementations, giving you a comprehensive view of your competitive landscape.

What are the Best Claude AI SEO Prompts for Competitor Analysis?

1. Keyword Gap Analysis

The Prompt: "Analyze the keyword profiles of [Competitor 1], [Competitor 2], and [Competitor 3]. Identify keywords they rank for that my website [Your Website] doesn't, categorized by search intent and ranking difficulty. Highlight the top 10 opportunities we should target first."

When to Use It: When you want to discover new keyword opportunities that your competitors are successfully targeting but you haven't yet capitalized on.

Variations:

• "Compare the keyword rankings of [Competitor] and my site [Your Website] for [specific topic] and identify gaps in our strategy."
• "Find low-competition keywords that [Competitor] ranks for in positions 4-10 that we could easily target."

Additional Information Required: Your domain name, competitor domain names, and optionally your current keyword focus areas.

2. Content Structure Analysis

The Prompt: "Examine the top 5 ranking pages from [Competitor] for the keyword [Target Keyword]. Break down their content structure, word count, heading organization, and content elements (images, videos, tables). What patterns make these pages successful?"

When to Use It: When planning content that will compete directly with top-ranking competitor pages for specific keywords.

Variations:

• "Compare the content structure of our page [URL] with competitor pages ranking for the same keyword and suggest improvements."
• "Analyze how [Competitor] structures their product pages compared to category pages and identify SEO advantages."

Additional Information Required: Target keyword, competitor domain, and optionally your corresponding page URL.

3. Backlink Opportunity Finder

The Prompt: "Analyze the backlink profiles of [Competitor 1] and [Competitor 2]. Identify their top 20 backlink sources that don't currently link to our site [Your Website]. For each source, suggest an outreach approach and potential content angle to earn a similar link."

When to Use It: When looking to expand your backlink profile by targeting sites that already link to your competitors.

Variations:

• "Find industry publications that link to multiple competitors but not to us, and suggest content ideas that might attract links."
• "Identify the common characteristics of websites that link to [Competitor] but not to us."

Additional Information Required: Your domain name, competitor domains, and information about your current backlink acquisition strategy.

4. Technical SEO Comparison

The Prompt: "Compare the technical SEO elements of [Your Website] versus [Competitor 1] and [Competitor 2]. Analyze page speed, mobile-friendliness, schema markup usage, URL structure, and internal linking patterns. What technical advantages do they have that we should implement?"

When to Use It: When you want to identify technical SEO improvements that could give you an edge over competitors.

Variations:

• "Analyze how [Competitor] implements schema markup across their site and recommend implementation strategies for us."
• "Compare our site architecture and internal linking with [Competitor] and identify optimization opportunities."

Additional Information Required: Your domain name, competitor domains, and any specific technical SEO concerns you have.

5. SERP Feature Analysis

The Prompt: "For the keyword set [list of keywords], analyze which SERP features (featured snippets, knowledge panels, image packs, etc.) our competitors [Competitor 1] and [Competitor 2] are capturing. For each feature, explain what content or optimization they're using to win these positions and how we can compete."

When to Use It: When you want to increase your visibility in search results beyond traditional organic listings.

Variations:

• "Identify all featured snippets that [Competitor] owns in our industry and suggest content strategies to capture them."
• "Analyze how [Competitor] optimizes their content to appear in Google's image packs for [topic]."

Additional Information Required: Target keywords, competitor domains, and your domain name.

6. Content Gap Analysis

The Prompt: "Identify content topics and formats that [Competitor 1], [Competitor 2], and [Competitor 3] have created but are missing from our site [Your Website]. Rank these content gaps by estimated traffic value and conversion potential. Provide content briefs for the top 5 opportunities."

When to Use It: When planning your content calendar and wanting to ensure you're covering important topics that competitors are successfully targeting.

Variations:

• "Find high-performing content formats (guides, tools, calculators) that [Competitor] uses but we don't."
• "Identify seasonal content opportunities that [Competitor] capitalizes on that we're missing."

Additional Information Required: Your domain, competitor domains, and information about your current content strategy.

7. On-Page SEO Comparison

The Prompt: "Compare the on-page SEO elements of our page [Your URL] with competitor pages [Competitor 1 URL] and [Competitor 2 URL] that rank higher for [Target Keyword]. Analyze title tags, meta descriptions, heading structure, keyword usage, content depth, and user engagement signals. What specific improvements should we make?"

When to Use It: When you have specific pages that aren't ranking as well as competitor pages for the same keywords.

Variations:

• "Analyze how [Competitor] optimizes their product pages compared to ours and suggest improvements."
• "Compare our blog post structure with [Competitor]'s top-performing posts and identify optimization opportunities."

Additional Information Required: Your page URL, competitor page URLs, and target keyword.

8. Local SEO Competitor Analysis

The Prompt: "Analyze the local SEO strategies of [Local Competitor 1] and [Local Competitor 2] in [Location]. Compare their Google Business Profile optimization, local citation profiles, review management approaches, and local content strategy. What are they doing better than us, and how can we improve our local visibility?"

When to Use It: When competing for visibility in local search results and Google Maps.

Variations:

• "Identify how [Local Competitor] is optimizing for multiple locations and suggest strategies for our multi-location approach."
• "Compare the review management strategies of top-ranking local businesses in [Industry] and [Location]."

Additional Information Required: Your business name, local competitor names, target location, and industry.

9. E-commerce Category Analysis

The Prompt: "Compare how [Competitor 1] and [Competitor 2] structure and optimize their product category pages for [Product Category]. Analyze their filtering options, breadcrumb navigation, internal linking, product display format, and category-specific content. What elements should we implement to improve our category page performance?"

When to Use It: When looking to improve the SEO performance of e-commerce category pages.

Variations:

• "Analyze how [Competitor] handles faceted navigation for SEO compared to our approach."
• "Compare the product information architecture of our site versus [Competitor] and identify structural advantages."

Additional Information Required: Your domain, competitor domains, and specific product category.

10. Competitor Site Search Analysis

The Prompt: "Use site search operators to analyze content on [Competitor 1] and [Competitor 2]. Identify patterns in their URL structure, internal linking, content organization, and keyword targeting. What structural advantages do they have, and how can we adapt our site architecture accordingly?"

When to Use It: When you want to understand how competitors organize their content and information architecture.

Variations:

• "Analyze how [Competitor] organizes their blog content categories and tags compared to our approach."
• "Identify patterns in how [Competitor] names and structures their URLs for different content types."

Additional Information Required: Competitor domains and your domain.

11. Brand SERP Analysis

The Prompt: "Analyze the search results page for [Competitor 1], [Competitor 2], and our brand [Your Brand]. Compare what Google displays for each brand search, including knowledge panels, site links, featured snippets, and third-party content. What brand SERP elements are they controlling that we aren't, and how can we improve our brand SERP?"

When to Use It: When looking to improve how your brand appears in search results when users search directly for your company name.

Variations:

• "Compare the knowledge panels of [Competitor] and our brand, identifying information gaps we should fill."
• "Analyze what third-party content appears for searches of [Competitor] and how we can influence similar positive mentions."

Additional Information Required: Your brand name and competitor brand names.

12. Content Performance Analysis

The Prompt: "For the top 10 organic landing pages of [Competitor], analyze their estimated traffic, keyword rankings, content length, readability scores, and engagement metrics. What content characteristics correlate with their highest-performing pages, and how does this compare to our top content?"

When to Use It: When you want to understand what makes your competitors' content successful and how to apply those insights to your own content strategy.

Variations:

• "Compare the content depth and format of our blog posts versus [Competitor]'s for similar topics."
• "Analyze the readability and structure of [Competitor]'s highest-converting content."

Additional Information Required: Competitor domain, your domain, and access to content performance data if available.

13. Competitor Social Signals Analysis

The Prompt: "Analyze the social sharing patterns and engagement metrics for content from [Competitor 1] and [Competitor 2]. Identify which content types, topics, and formats generate the most social engagement. How does this correlate with their organic search performance, and what lessons can we apply to our content strategy?"

When to Use It: When looking to understand the relationship between social engagement and SEO performance for your competitors.

Variations:

• "Identify [Competitor]'s most socially shared content related to [Topic] and analyze its SEO performance."
• "Compare the social engagement strategies of [Competitor] with their organic search visibility for key terms."

Additional Information Required: Competitor domains and social media profiles.

14. Mobile SEO Competitor Analysis

The Prompt: "Compare the mobile SEO implementation of [Your Website] with [Competitor 1] and [Competitor 2]. Analyze mobile page speed, responsive design elements, mobile-specific features, and mobile SERP performance. What mobile optimization strategies are they using that we should implement?"

When to Use It: When looking to improve your mobile SEO performance relative to competitors.

Variations:

• "Analyze how [Competitor] optimizes their mobile checkout process compared to our approach."
• "Compare the mobile content presentation strategies of [Competitor] with our mobile content."

Additional Information Required: Your domain, competitor domains, and specific mobile concerns.

Tips on How to Write Claude AI SEO Prompts for Competitor Analysis

1. Be specific about competitors: Name exact competitors rather than asking for generic analysis. The more specific you are about which competitors to analyze, the more relevant the insights will be.
2. Focus on actionable outputs: Frame your prompts to generate specific recommendations, not just observations. Ask for prioritized action items or implementation steps.
3. Provide context: Include information about your industry, target audience, and current SEO strategy to help Claude understand your competitive landscape.
4. Request data-backed insights: Ask Claude to explain the reasoning behind its recommendations and what evidence supports them.
5. Break complex analyses into steps: For comprehensive competitor analysis, use a series of prompts that build on each other rather than trying to cover everything in one prompt.
6. Request comparative analysis: Frame prompts to directly compare your site with competitors rather than analyzing competitors in isolation.
7. Specify metrics that matter: Identify which SEO metrics are most important for your business goals so Claude can focus on relevant comparisons.
8. Include time frames: When relevant, specify time periods for analysis (e.g., "over the past 6 months") to get more current insights.
9. Request visual formats: Ask for information to be organized in tables, bullet points, or other structured formats that make it easy to understand and act on.
10. Follow up with refinement prompts: Use Claude's initial analysis as a starting point, then ask follow-up questions to dig deeper into specific areas of interest.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your SEO competitor analysis to the next level by providing a powerful platform to create, manage, and optimize your AI prompts. Instead of starting from scratch each time you need to analyze competitors, AirOps allows you to save and refine your most effective prompts, creating a library of SEO intelligence tools tailored to your specific needs.

With AirOps, you can:

• Create templates for different types of competitor analysis that your entire team can access
• Track which prompts yield the most valuable competitive insights
• Collaborate with team members on refining prompts for better results
• Integrate competitor analysis into your broader SEO workflow
• Scale your competitive intelligence gathering across multiple competitors and markets

The platform's intuitive interface makes sophisticated competitor analysis accessible to SEO professionals at all levels, eliminating the learning curve typically associated with advanced prompt engineering.

By incorporating AirOps into your SEO toolkit, you can transform occasional competitor research into an ongoing, systematic advantage that keeps you one step ahead of your competition in search rankings.

Ready to supercharge your SEO competitor analysis? Visit AirOps today to see how our AI prompt management platform can give your SEO strategy the competitive edge it needs.

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