15 Claude AI SEO Prompts for Content Calendars

Content calendars are essential tools for organizing and planning your SEO content strategy. With Claude AI, you can streamline the process of creating comprehensive content calendars that align with your SEO goals and target audience needs.

Claude AI SEO prompts for content calendars are specific instructions you give to Claude to help generate organized content plans, topic ideas, keyword suggestions, and publishing schedules. These prompts help you create a strategic roadmap for your content, ensuring you consistently publish SEO-optimized material that drives traffic and engages your audience. By using AI to assist with content calendar creation, you can save time while still developing a thoughtful content strategy that addresses seasonal trends, keyword opportunities, and audience interests.

What are the Best Claude AI SEO Prompts for Content Calendars?

1. Create a Monthly Content Calendar Framework

The Prompt: "Create a 3-month content calendar framework for [industry/niche] that includes weekly blog topics, target keywords (with search volume ranges), content types, and publishing dates. Focus on topics related to [specific themes/products]."

When to Use It: When starting a new quarter or planning period and you need a structured content plan that aligns with SEO goals.

Variations:

• "Create a 6-month seasonal content calendar for [industry] with monthly themes and keyword targets."
• "Design a weekly content calendar for the next month focusing on [product launch/event] with supporting keyword topics."

Additional Information Required: Your industry/niche, target keywords, any seasonal events or product launches, and your publishing frequency capabilities.

2. Generate Keyword-Driven Topic Clusters

The Prompt: "Based on the primary keyword [main keyword], generate 5 topic clusters with 3-5 related long-tail keywords for each cluster. For each topic, suggest a content format (blog post, guide, infographic, etc.) and ideal publishing timeframe."

When to Use It: When building out a comprehensive SEO strategy around a main topic or service area.

Variations:

• "Create a pillar content strategy with 3 main topics and 5 supporting articles for each, including target keywords."
• "Generate a topic cluster for [seasonal event] with 10 related content pieces and their target keywords."

Additional Information Required: Your primary keyword or topic focus, target audience segments, and any existing content that could be linked within clusters.

3. Develop Competitor Gap Analysis Content Plan

The Prompt: "Analyze the content strategy for these competitors: [Competitor 1, Competitor 2, Competitor 3]. Identify content gaps and opportunities, then create a 2-month content calendar that targets keywords they're missing or underserving in the [specific niche] space."

When to Use It: When you want to find untapped content opportunities your competitors haven't fully addressed.

Variations:

• "Compare my existing content topics with [Competitor] and suggest 10 new topics they don't cover well."
• "Identify trending topics in [industry] that my competitors haven't fully addressed and create a content plan."

Additional Information Required: List of main competitors, your current content focus areas, and any specific market segments you want to target.

4. Create a Seasonal SEO Content Calendar

The Prompt: "Create a 6-month seasonal content calendar for [industry] starting in [month]. Include monthly themes tied to seasonal trends, holidays, and industry events. For each month, suggest 4 content topics with primary and secondary keywords, content type, and a brief content angle."

When to Use It: When planning content that needs to align with seasonal trends, holidays, or industry events.

Variations:

• "Generate a holiday season content calendar (October-December) for [e-commerce niche] with key shopping dates."
• "Create a summer content plan for [travel industry] with trending seasonal keywords and content types."

Additional Information Required: Your industry, key seasonal periods relevant to your business, important dates or events, and any historical seasonal performance data.

5. Generate SERP Feature-Targeting Content Ideas

The Prompt: "Create a content calendar focused on capturing SERP features. For each of these keywords [list 5-10 keywords], suggest content that could win featured snippets, People Also Ask boxes, or knowledge panels. Include content structure recommendations and publishing schedule."

When to Use It: When you want to optimize your content strategy specifically for enhanced SERP visibility beyond traditional rankings.

Variations:

• "Generate 10 question-based content topics designed to capture Featured Snippets in [niche]."
• "Create a content plan targeting local pack results for [local business type] with location-specific keywords."

Additional Information Required: Target keywords, current SERP feature landscape for your industry, and any existing content that already ranks well.

6. Develop Evergreen vs. Trending Content Mix

The Prompt: "Create a balanced content calendar for the next quarter with a 70/30 split between evergreen and trending content. For evergreen pieces, focus on [core topics] with stable search volume. For trending content, suggest topics based on rising search trends in [industry]. Include keywords, content types, and publishing cadence."

When to Use It: When you want to build a sustainable SEO foundation while still capitalizing on timely opportunities.

Variations:

• "Design a content calendar with 5 cornerstone evergreen articles and 10 supporting trending pieces."
• "Create a news-focused content plan that identifies 3 evergreen angles for each trending topic in [industry]."

Additional Information Required: Your core business topics, current trending subjects in your industry, and your content production capacity.

7. Map Customer Journey Content Calendar

The Prompt: "Create a content calendar organized by customer journey stages (Awareness, Consideration, Decision, Retention). For each stage, suggest 3 content topics with target keywords, content formats, and SEO goals. Focus on [specific product/service] for [target audience]."

When to Use It: When aligning your SEO content strategy with sales funnel stages to create a comprehensive customer journey.

Variations:

• "Generate a B2B content calendar addressing each stage of the sales funnel for [service offering]."
• "Create a content plan for new customer education with topics for pre-purchase and post-purchase phases."

Additional Information Required: Your products/services, target audience segments, typical customer journey length, and current content gaps in your funnel.

8. Create a Question-Based Content Calendar

The Prompt: "Generate a 3-month content calendar focused on answering common questions in [industry/niche]. Group questions by topic clusters, suggest primary and secondary keywords for each, and recommend content formats (FAQs, guides, videos). Include publishing schedule and internal linking strategy."

When to Use It: When you want to build authority by addressing specific questions your audience is asking.

Variations:

• "Create a 'What/Why/How' content framework with 5 topics for each question type in [niche]."
• "Generate a People Also Ask content strategy targeting the top 20 questions for [main keyword]."

Additional Information Required: Your industry/niche, any existing question-based content you have, and target keyword themes.

9. Develop a Local SEO Content Calendar

The Prompt: "Create a local SEO content calendar for [business type] in [location(s)]. Include location-specific keywords, local event tie-ins, and neighborhood-focused topics. Suggest 3 content pieces per month for the next quarter, with publication dates and primary/secondary keywords."

When to Use It: When focusing on building local search visibility for a business serving specific geographic areas.

Variations:

• "Generate a multi-location content strategy for [business] with location-specific pages and supporting blog content."
• "Create a seasonal local events content calendar for [city] tied to [business type] with relevant keywords."

Additional Information Required: Your business type, target locations, local events calendar, and any location-specific services or offerings.

10. Plan an E-A-T Content Calendar

The Prompt: "Create a 3-month content calendar focused on building Expertise, Authoritativeness, and Trustworthiness in [niche]. Include topics that demonstrate industry expertise, suggest expert contributors or sources, and incorporate trust signals. Include target keywords, content types, and publishing schedule."

When to Use It: When you need to strengthen your site's E-A-T signals, particularly in YMYL (Your Money or Your Life) niches.

Variations:

• "Generate an authority-building content plan for [financial/health niche] with expert contribution opportunities."
• "Create a trust-focused content calendar highlighting case studies, testimonials, and expert insights."

Additional Information Required: Your industry expertise areas, potential expert contributors, existing authority content, and key credentials or trust signals to highlight.

11. Develop a Content Refresh Calendar

The Prompt: "Analyze these [5-10 URLs of existing content] and create a content refresh calendar. For each piece, suggest updates based on current search trends, new keywords to target, sections to expand, and optimal timing for republishing to maximize SEO impact."

When to Use It: When you have existing content that needs updating to maintain or improve rankings.

Variations:

• "Create a quarterly content audit schedule with specific refresh recommendations for [content category]."
• "Generate a historical content optimization plan focusing on pages with declining traffic."

Additional Information Required: URLs of existing content, current performance metrics, original target keywords, and content age.

12. Plan a Video-Supporting Content Calendar

The Prompt: "Create a content calendar that pairs video content with supporting written content. For each of these [5-10 video topics], suggest blog post angles, transcript optimization strategies, and additional keyword opportunities. Include publishing timeline and cross-promotion strategy."

When to Use It: When integrating video into your SEO strategy and maximizing the SEO value of multimedia content.

Variations:

• "Generate a YouTube to blog repurposing calendar for [channel/topic] with SEO enhancements."
• "Create a webinar follow-up content plan with SEO-optimized recap articles and resource pages."

Additional Information Required: Your video topics or existing videos, current video platforms, and target keywords for video content.

13. Develop a Product Launch Content Calendar

The Prompt: "Create a 3-month product launch content calendar for [product name]. Include pre-launch, launch, and post-launch content phases with SEO-focused topics, target keywords, and content types. Suggest a publishing schedule that builds keyword relevance before the launch date of [date]."

When to Use It: When planning content to support a new product or service launch.

Variations:

• "Generate a feature update content plan with SEO topics covering each new capability."
• "Create a product comparison content calendar positioning [new product] against competitors with targeted keywords."

Additional Information Required: Product details, launch date, key features, target audience, and competitor products.

14. Create an International SEO Content Calendar

The Prompt: "Develop a content calendar for international SEO expansion into [target countries/languages]. For each market, suggest 5 localized content topics based on regional search trends, cultural events, and local keywords. Include content adaptation recommendations and publishing schedule."

When to Use It: When expanding your SEO strategy to target international markets and languages.

Variations:

• "Create a multilingual content strategy for [product/service] targeting [languages] with market-specific keywords."
• "Generate a localization calendar for adapting existing content for [target market] with cultural considerations."

Additional Information Required: Target countries/languages, any existing international presence, key products/services for each market, and regional competitors.

15. Plan a User-Generated Content Calendar

The Prompt: "Create a 3-month calendar for soliciting, curating, and publishing user-generated content with SEO benefits. Include topic ideas for customer stories, reviews, and community contributions. For each UGC type, suggest ways to optimize for target keywords, internal linking strategies, and publishing cadence."

When to Use It: When incorporating user-generated content into your SEO strategy to build authenticity and fresh content.

Variations:

• "Design a customer success story content plan with SEO optimization guidelines for each industry segment."
• "Create a community Q&A content calendar with keyword targeting and expert response frameworks."

Additional Information Required: Your customer segments, existing community platforms, types of UGC you can realistically collect, and target keywords.

Tips on How to Write Claude AI SEO Prompts for Content Calendars

1. Be specific about timeframes - Clearly state whether you need a weekly, monthly, quarterly, or annual content calendar.
2. Include your target keywords - Provide Claude with your primary keywords and topics so it can build a relevant calendar around them.
3. Specify your content production capacity - Be realistic about how much content you can create by indicating your publishing frequency.
4. Mention seasonal factors - Include important dates, holidays, or industry events that should influence your content planning.
5. Provide industry context - Give Claude background on your industry, audience, and business goals for more relevant suggestions.
6. Request specific metadata - Ask for title tags, meta descriptions, and header suggestions along with content topics.
7. Ask for content types - Specify whether you need blog posts, guides, videos, infographics, or a mix of formats.
8. Include competitive insights - Mention competitors or content gaps you're aware of that should inform the calendar.
9. Request measurement frameworks - Ask Claude to suggest KPIs or success metrics for different content pieces.
10. Seek balance - Ask for a mix of evergreen and timely content to create a sustainable SEO strategy.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your content marketing and SEO efforts to the next level by providing a powerful platform for managing and optimizing your AI prompts. Rather than starting from scratch each time you need to create a content calendar, AirOps allows you to save, refine, and reuse your most effective prompts.

With AirOps, you can:

• Store your best-performing SEO content calendar prompts in a centralized library
• Collaborate with team members on prompt development and refinement
• Track which prompts generate the most effective content calendars
• Create templates specifically designed for different content planning needs
• Scale your content production while maintaining consistency and quality

The platform's user-friendly interface makes it accessible to marketers at all technical levels, allowing your entire team to benefit from AI-powered content planning. By eliminating the trial and error typically associated with prompt engineering, AirOps helps you produce more strategic content calendars in less time.

Whether you're planning blog content, social media posts, or comprehensive multichannel campaigns, AirOps provides the infrastructure you need to create SEO-focused content calendars that drive results. This allows your marketing team to focus on execution and creativity rather than getting stuck in the planning phase.

Ready to transform your content planning process? Visit AirOps today to discover how our platform can streamline your SEO content calendar creation and help you build a more effective content strategy.

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