15 Claude AI SEO Prompts for Copywriting

Search engine optimization (SEO) is crucial for ensuring your content reaches your target audience. When combined with Claude AI's capabilities, you can create SEO-optimized copywriting that ranks well and engages readers. These prompts will help you leverage Claude's abilities to create content that satisfies both search engines and human readers.

What Are Claude AI SEO Prompts for Copywriting? These are specific instructions designed to guide Claude AI in creating SEO-friendly content. They help you generate everything from keyword-rich blog posts to meta descriptions, ensuring your content follows SEO best practices while maintaining readability and value for your audience.

What are the Best Claude AI SEO Prompts for Copywriting?

1. Create SEO-Optimized Blog Post

The Prompt: "Write a 1,500-word blog post about [topic] targeting the keyword [primary keyword]. Include [secondary keyword] naturally throughout. Structure with H2 and H3 headings, short paragraphs, and incorporate bullet points for readability. Add a meta description of 150-160 characters."

When to Use It: When you need a complete, search-optimized blog post that targets specific keywords while providing value to readers.

Variations:

• "Create a how-to guide about [topic] optimized for [keyword]."
• "Write a listicle on [topic] targeting [keyword] with 7-10 points."

Additional Information Required: Primary and secondary keywords, target word count, any specific sections to include, and your brand tone of voice.

2. Generate Title Tag Options

The Prompt: "Create 10 SEO-friendly title tag options for a blog post about [topic] that include the keyword [primary keyword]. Each title should be under 60 characters and compelling enough to drive clicks."

When to Use It: When brainstorming title options that balance keyword optimization with click-worthiness.

Variations:

• "Write 5 question-based title tags for [topic] that include [keyword]."
• "Create 8 title tags using numbers and [keyword] for a post about [topic]."

Additional Information Required: Primary keyword, topic, target audience pain points, and any title formulas you prefer.

3. Craft Meta Descriptions

The Prompt: "Write 5 meta descriptions for a page about [topic] that include the keyword [primary keyword]. Each description should be 150-160 characters, contain a call to action, and entice users to click."

When to Use It: When optimizing your pages' search snippets to improve click-through rates from search results.

Variations:

• "Create meta descriptions that emphasize [unique selling point] while including [keyword]."
• "Write meta descriptions that address [specific pain point] and include [keyword]."

Additional Information Required: Primary keyword, page topic, unique value proposition, and desired user action.

4. Develop FAQ Content

The Prompt: "Create a comprehensive FAQ section about [topic] with 8 questions and answers that naturally incorporate the keywords [list keywords]. Format each Q&A pair with the question as an H3 heading and keep answers concise yet informative."

When to Use It: When building FAQ sections that can rank for featured snippets and address common user queries.

Variations:

• "Create a FAQ section addressing common objections about [product/service]."
• "Write FAQ content targeting long-tail keywords related to [topic]."

Additional Information Required: Target keywords, common questions in your industry, and any specific points to address.

5. Write Product Descriptions

The Prompt: "Create 3 SEO-optimized product descriptions for [product name], each 150-200 words. Include the keywords [list keywords] naturally, highlight key benefits, and use persuasive language that encourages purchases."

When to Use It: When creating product pages that need to rank well and convert visitors.

Variations:

• "Write a technical product description for [product] targeting [audience]."
• "Create a benefit-focused product description highlighting [unique selling points]."

Additional Information Required: Product features, benefits, specifications, target keywords, and unique selling points.

6. Optimize Existing Content

The Prompt: "Review and optimize the following content for the keyword [target keyword]. Improve readability, add appropriate headings, incorporate the keyword naturally, and suggest internal linking opportunities: [paste content]"

When to Use It: When updating existing content to improve its SEO performance.

Variations:

• "Rewrite this content to target [new keyword] while maintaining the core message."
• "Expand this content with additional sections targeting [related keywords]."

Additional Information Required: Original content, target keywords, word count limitations, and any specific SEO issues to address.

7. Create Location-Based SEO Content

The Prompt: "Write a 800-word location page for [business type] in [location] that naturally incorporates [location keyword] throughout. Include sections on services offered, business benefits, and a local call to action."

When to Use It: When creating location-specific pages for local SEO strategies.

Variations:

• "Create a 'service area' page for [business] covering [list of locations]."
• "Write neighborhood-specific content for [business] serving [city area]."

Additional Information Required: Business details, location specifics, services offered, unique local selling points, and target keywords.

8. Generate Keyword-Rich Headers

The Prompt: "Create an outline with H2 and H3 headers for a comprehensive guide about [topic]. Include the primary keyword [keyword] in at least 2 H2s and incorporate these related keywords naturally: [list of related keywords]."

When to Use It: When planning content structure that supports your keyword strategy.

Variations:

• "Create question-based headers targeting [topic] FAQs."
• "Generate how-to headers for a step-by-step guide about [topic]."

Additional Information Required: Primary keyword, related keywords, content type, and any specific subtopics to include.

9. Write SEO-Friendly Alt Text

The Prompt: "Generate descriptive alt text for 5 images about [topic] that naturally incorporate the keyword [keyword]. Each alt text should be under 125 characters and accurately describe the image content while being optimized for search."

When to Use It: When optimizing images for better search visibility and accessibility.

Variations:

• "Create alt text for product images of [product type]."
• "Write alt text for infographics about [topic]."

Additional Information Required: Brief descriptions of each image, target keywords, and the context in which images appear.

10. Create Internal Linking Suggestions

The Prompt: "After reviewing [URL/content], suggest 5 natural places to add internal links to other content on my site. For each suggestion, provide the anchor text that includes relevant keywords and explain why linking to that specific content would add value."

When to Use It: When improving your site's internal linking structure for better SEO.

Variations:

• "Identify topic clusters in my content and suggest linking structures."
• "Suggest pillar content opportunities based on my existing articles."

Additional Information Required: The content to analyze, list of possible link destinations, and your site's content categories or themes.

11. Develop Long-Tail Keyword Content

The Prompt: "Write 3 sections (300 words each) targeting these long-tail keywords: [list long-tail keywords]. Each section should thoroughly answer the search intent behind the keyword while maintaining natural language flow."

When to Use It: When creating content that targets specific, lower-competition keywords.

Variations:

• "Create FAQ content targeting these long-tail keywords: [keywords]."
• "Write comparison content for these search terms: [long-tail keywords]."

Additional Information Required: Long-tail keywords, search intent for each, and any specific points to address.

12. Optimize for Featured Snippets

The Prompt: "Create content specifically designed to win the featured snippet for the query '[search query]'. Format your answer in [paragraph/list/table] format, keep it under 50 words, and directly answer the question while incorporating the keyword naturally."

When to Use It: When targeting position zero in search results for specific queries.

Variations:

• "Write step-by-step instructions optimized for featured snippets about [how-to query]."
• "Create a definition-style paragraph targeting the featured snippet for [what-is query]."

Additional Information Required: Target search query, preferred snippet format, and current top-ranking content for the query.

13. Create Topic Cluster Content

The Prompt: "Develop an outline for a pillar page about [broad topic] and 5 supporting cluster content pieces. Include target keywords for each piece, suggested H2s, and how they should link together to form a comprehensive topic cluster for SEO."

When to Use It: When building out content strategy around related topics.

Variations:

• "Create a topic cluster strategy for [service area] with primary and secondary keywords."
• "Develop a content plan for [product category] using the hub-and-spoke model."

Additional Information Required: Main topic, subtopics, target keywords for each, and existing content that could fit into the cluster.

14. Write Schema Markup Descriptions

The Prompt: "Create descriptive content for schema markup for [content type]. Write a concise summary for 'description' field (150 words max), suggest appropriate categories, and provide sample review content if applicable."

When to Use It: When implementing structured data to improve how search engines understand your content.

Variations:

• "Write schema content for a [product/service/article] page."
• "Create FAQ schema content for [topic] with 5 Q&A pairs."

Additional Information Required: Content type (article, product, service, event, etc.), key details to include, and any specific schema properties you want to populate.

15. Generate SEO-Friendly URL Structures

The Prompt: "Suggest 5 SEO-friendly URL structures for a page about [topic] targeting the keyword [keyword]. Each URL should be concise, include the main keyword, avoid stop words, and follow best practices for URL optimization."

When to Use It: When creating new pages and determining the most search-friendly URL structure.

Variations:

• "Create category and subcategory URL structures for an e-commerce site selling [products]."
• "Suggest blog URL structures that incorporate both categories and keywords."

Additional Information Required: Page topic, target keywords, site structure, and any URL pattern preferences.

Tips on How to Write Claude AI SEO Prompts for Copywriting

1. Be specific about SEO goals - Clearly state whether you're targeting specific keywords, aiming for featured snippets, or focusing on local SEO.
2. Include keyword information - Always provide primary and secondary keywords you want to target in your content.
3. Specify content structure - Request specific heading structures, paragraph lengths, and formatting that supports both SEO and readability.
4. Define content length - Indicate word count requirements based on your SEO research about ideal content length for your topic.
5. Clarify search intent - Explain whether the content should be informational, transactional, or navigational to match search intent.
6. Request metadata - Ask for title tags, meta descriptions, and other metadata elements as part of your prompts.
7. Include competitor insights - Share what's currently ranking well for your target keywords to help Claude understand the competitive landscape.
8. Specify readability requirements - Request specific reading level, sentence structure, and paragraph length to optimize for readability.
9. Request internal linking suggestions - Ask Claude to suggest places for internal links and appropriate anchor text.
10. Ask for content variations - Request different versions of titles, headings, or introductions to test for SEO performance.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your content marketing and SEO efforts to the next level by streamlining the process of working with AI tools like Claude. Rather than starting from scratch with each SEO content project, AirOps provides a structured environment where you can save, refine, and reuse your most effective SEO prompts.

With AirOps, you can:

• Store your best-performing SEO prompts in a centralized library
• Share optimized prompts with your entire marketing team for consistent results
• Track which prompts generate the highest-quality SEO content
• Quickly adapt prompts for different content types while maintaining SEO best practices
• Create workflows that combine multiple prompts for comprehensive SEO content creation

By using AirOps as your AI prompt management platform, you'll save countless hours on content creation while ensuring your SEO strategy is implemented consistently across all your materials. Ready to transform your SEO content creation process? Visit AirOps today to see how our platform can help you create better-optimized content with less effort.

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