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14 Claude AI SEO Prompts for Image Alt Text

Optimize visuals with Claude AI SEO prompts for image alt text that improve accessibility while supporting content discoverability.

June 24, 2025
AirOps Team

Image alt text is a critical yet often overlooked aspect of SEO and accessibility. These hidden descriptions help search engines understand your images while making your content accessible to visually impaired users who rely on screen readers. With Claude AI, you can generate effective alt text that serves both purposes efficiently.

Claude AI SEO prompts for image alt text are specific instructions designed to help the AI create descriptive, keyword-rich alternative text for your website images. These prompts guide Claude to balance SEO requirements with accessibility needs, ensuring your images contribute to your site's search visibility while remaining accessible to all users. By using these specialized prompts, you can quickly generate alt text that accurately describes image content, incorporates relevant keywords naturally, and follows best practices for both search engines and screen readers.

What are the Best Claude AI SEO Prompts for Image Alt Text?

1. Basic SEO-Friendly Alt Text Generator

The Prompt: "Create 5 SEO-friendly alt text options for an image of [describe image] for a webpage about [topic]. Include the keyword [target keyword] naturally where appropriate."

When to Use It: When you need straightforward, optimized alt text for standard website images that balances description with keyword inclusion.

Variations:

  • "Write 3 alt text versions for a product image of [product] that includes the model number [model] and main feature [feature]."
  • "Generate alt text for a blog header image showing [description] that supports the article topic [topic]."

Additional Information Required: Detailed image description, webpage topic or context, and primary target keyword.

2. E-commerce Product Image Alt Text

The Prompt: "Generate alt text for an e-commerce product image of [product name]. Include key details like [color, size, material, etc.] and the product category [category] while keeping it under 125 characters."

When to Use It: For product images on e-commerce sites where you need to balance product specifications with SEO value.

Variations:

  • "Create alt text for a product collection thumbnail showing [products] for the [collection name] category page."
  • "Write alt text for a product lifestyle image showing [product] being used in [setting/scenario]."

Additional Information Required: Product name, key specifications, product category, and any brand terms to include.

3. Location-Based Image Alt Text

The Prompt: "Write alt text for an image of [location/building/landmark] that includes the location name [specific name] and city [city name] for a local business website in the [industry] sector."

When to Use It: For images of business locations, landmarks, or geographical features where location-based SEO is important.

Variations:

  • "Create alt text for a storefront image of [business name] highlighting its location in [neighborhood/city]."
  • "Generate alt text for a scenic image of [landmark/natural feature] used on a [tourism/real estate/local] website."

Additional Information Required: Location name, city/region, business type or industry, and any specific features to highlight.

4. Infographic and Data Visualization Alt Text

The Prompt: "Create comprehensive alt text for an infographic about [topic] that highlights the key statistics [list 2-3 key stats] while including the keyword [keyword] naturally. Keep it under 150 characters."

When to Use It: For complex informational images like charts, graphs, and infographics where conveying data points is essential.

Variations:

  • "Write alt text for a comparison chart showing [what's being compared] with emphasis on the key difference [key difference]."
  • "Generate alt text for a process diagram illustrating [process name] with its [number] main steps."

Additional Information Required: Infographic topic, key statistics or data points, target keyword, and overall conclusion of the visual.

5. Blog Feature Image Alt Text

The Prompt: "Create alt text for a blog feature image showing [description] for an article titled '[article title]'. Include the main keyword [keyword] naturally."

When to Use It: For hero images and feature graphics that accompany blog posts or articles.

Variations:

  • "Write alt text for a conceptual image representing [concept] for a thought leadership article about [topic]."
  • "Generate alt text for a seasonal blog header image showing [description] for a post about [seasonal topic]."

Additional Information Required: Image description, article title, main keyword, and article focus.

6. Team and Staff Photo Alt Text

The Prompt: "Write professional alt text for a team photo of [person/people] in [setting/context] for the [about/team/leadership] page that includes [job title(s)] and [company name]."

When to Use It: For staff photos, executive portraits, or team images on company websites.

Variations:

  • "Create alt text for an executive headshot of [name], [title] at [company] for the leadership page."
  • "Generate alt text for a group photo of the [department] team working on [activity/project]."

Additional Information Required: Names of individuals (if prominent), job titles, company name, and context of the photo.

7. Before and After Image Alt Text

The Prompt: "Create alt text for a before/after image showing [subject] [before state] transformed to [after state] for a [industry] website focusing on [service/product]."

When to Use It: For transformation photos used by home improvement, fitness, beauty, renovation, or other transformation-based businesses.

Variations:

  • "Write alt text for a home renovation before/after image showing [specific room/area] transformation."
  • "Generate alt text for a product results image showing [problem] resolved using [product name]."

Additional Information Required: Subject of transformation, description of before and after states, industry, and related service or product.

8. Event Photo Alt Text

The Prompt: "Generate alt text for an event photo showing [description of activity] at [event name] held at [location] on [date], featuring [notable elements/people]."

When to Use It: For photos from conferences, workshops, ceremonies, and other events shared on websites or recap pages.

Variations:

  • "Create alt text for a keynote presentation image showing [speaker] discussing [topic] at [conference name]."
  • "Write alt text for a workshop action shot showing attendees participating in [activity] during the [event name]."

Additional Information Required: Event name, location, date, key people, and activities shown in the image.

9. Recipe and Food Image Alt Text

The Prompt: "Write appetizing alt text for a food image showing [dish name] made with [key ingredients], highlighting its [visual characteristics] for a recipe post targeting the keyword [keyword]."

When to Use It: For food blogs, recipe sites, restaurants, or culinary businesses sharing food photography.

Variations:

  • "Create alt text for a step-by-step cooking image showing [specific technique] for preparing [dish]."
  • "Generate alt text for a restaurant menu item photo of [dish] featuring its [special characteristic/ingredient]."

Additional Information Required: Dish name, key ingredients, visual characteristics (color, texture, presentation), and target keyword.

10. Portfolio and Case Study Image Alt Text

The Prompt: "Create alt text for a portfolio image showing [project/work description] created for [client/purpose] that highlights [key feature/result] while including the service keyword [service keyword]."

When to Use It: For showcasing work examples, project outcomes, or case study visuals on professional service websites.

Variations:

  • "Write alt text for a design mockup image showing [design element] for [project type]."
  • "Generate alt text for a project outcome photo demonstrating [result] achieved for [client/industry]."

Additional Information Required: Project description, client industry (if applicable), key features or results shown, and service-related keyword.

11. Instructional Image Alt Text

The Prompt: "Write clear alt text for a step-by-step instructional image showing [specific action/step] in the process of [overall process]. Include the keyword [keyword] naturally."

When to Use It: For how-to guides, tutorials, and instructional content where images demonstrate specific steps or techniques.

Variations:

  • "Create alt text for a tutorial image showing the correct hand position for [activity/technique]."
  • "Generate alt text for a diagram illustrating step [number] of [process name] focusing on [specific detail]."

Additional Information Required: Specific action shown, overall process context, step number (if applicable), and target keyword.

12. Real Estate Property Image Alt Text

The Prompt: "Generate SEO-friendly alt text for a property listing image showing [room/feature] of a [property type] in [location]. Highlight [key selling point] and include [property type + location] keyword naturally."

When to Use It: For real estate websites, property listings, and rental platforms.

Variations:

  • "Write alt text for an exterior property photo showcasing the [architectural style] of this [bedroom count]-bedroom home in [neighborhood]."
  • "Create alt text for a room-specific image highlighting the [feature] in the [room type] of this [property type]."

Additional Information Required: Property type, location, specific room or feature shown, key selling points, and target keyword phrase.

13. Medical and Healthcare Image Alt Text

The Prompt: "Create compliant alt text for a medical image showing [procedure/equipment/condition] used in [treatment/diagnosis] for a healthcare website targeting patients searching for [condition/treatment keyword]."

When to Use It: For healthcare providers, medical equipment suppliers, and health information websites where accuracy and compliance are crucial.

Variations:

  • "Write alt text for an anatomical diagram showing [body part/system] affected by [condition]."
  • "Generate alt text for a medical facility image showcasing the [equipment/room type] used for [procedure/service]."

Additional Information Required: Medical terminology, procedure or equipment shown, related condition or treatment, and target keyword.

14. Seasonal and Holiday Image Alt Text

The Prompt: "Write seasonal alt text for an image showing [holiday/season-specific elements] for a [business type] website's [holiday] promotion page. Include both [holiday name] and [product/service] keywords naturally."

When to Use It: For seasonal content, holiday promotions, and time-specific marketing campaigns.

Variations:

  • "Create alt text for a holiday product display image featuring [products] arranged with [seasonal decorations]."
  • "Generate alt text for a seasonal banner image promoting [seasonal offer] during [season/holiday]."

Additional Information Required: Holiday or season name, specific seasonal elements shown, business type, and promotion details.

Tips on How to Write Claude AI SEO Prompts for Image Alt Text

  1. Be specific about image content: Clearly describe what's in the image when crafting your prompt to get accurate alt text.
  2. Include keyword requirements: Specify your target keywords but ask for them to be incorporated naturally.
  3. Set character limits: Good alt text is typically between 80-125 characters, so specify length requirements in your prompts.
  4. Balance SEO and accessibility: Ask for alt text that serves both search engines and screen reader users.
  5. Specify image context: Mention where the image appears (product page, blog post, etc.) to get contextually appropriate alt text.
  6. Request multiple options: Ask for 3-5 alternatives so you can choose the best fit for your specific needs.
  7. Include brand guidelines: If your brand has a specific voice or terminology, mention this in your prompt.
  8. Prioritize accuracy: Emphasize that descriptive accuracy is more important than keyword stuffing.
  9. Mention image purpose: State whether the image is decorative, informational, or functional to get appropriate alt text.
  10. Request different formats: For complex images, ask for both short alt text and longer descriptions for longdesc attributes when needed.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how you handle image SEO and alt text creation across your entire website. Instead of manually writing alt text for dozens or hundreds of images, AirOps provides a streamlined solution that makes the process efficient and consistent.

With AirOps, you can:

  • Save your most effective image alt text prompts as reusable templates
  • Batch process multiple images with customized alt text generation
  • Maintain consistent SEO and accessibility standards across your site
  • Integrate alt text generation directly into your content workflow
  • Track performance of different alt text approaches

The platform's intuitive interface makes implementing proper image SEO practices simple for content teams of all sizes. By removing the tedium from alt text creation, AirOps ensures this crucial SEO element doesn't fall through the cracks.

Whether you're managing an e-commerce site with thousands of product images or a content-rich blog with numerous illustrations, AirOps provides the tools you need to make your images work harder for your SEO strategy while maintaining accessibility standards. Try AirOps today to transform your approach to image optimization and see improved search visibility across your digital properties.

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