15 Claude AI SEO Prompts for Landing Page Content

Creating effective landing pages is crucial for converting visitors into customers. These pages need to be persuasive, clear, and optimized for search engines to drive traffic and boost conversions. Claude AI can help you craft compelling landing page content that ranks well in search results and convinces visitors to take action.

Claude AI SEO prompts for landing page content are specific instructions designed to help you generate search-optimized copy for your landing pages. These prompts guide Claude to create content that incorporates relevant keywords, addresses user intent, highlights benefits, and includes persuasive calls-to-action—all while maintaining readability and SEO best practices.

What are the Best Claude AI SEO Prompts for Landing Page Content?

1. Create a Value-Focused Headline

The Prompt: "Write 5 SEO-optimized headline options for a landing page about [product/service] that includes the keyword [target keyword]. Focus on the primary value proposition and keep each headline under 70 characters."

When to Use It: When you need to create an attention-grabbing headline that clearly communicates your value proposition while incorporating your target keyword.

Variations:

• "Generate 3 benefit-driven headlines for [product] that include [keyword] and address [specific pain point]."
• "Create 5 question-based headlines using [keyword] that make visitors want to learn more about [product/service]."

Additional Information Required: Your product or service description, primary target keyword, unique selling points, and audience pain points.

2. Craft a Persuasive Hero Section

The Prompt: "Write a hero section for a landing page about [product/service] that includes a headline, subheadline, and brief description. Incorporate the keyword [target keyword] naturally. The hero section should clearly communicate the value proposition and include a call-to-action."

When to Use It: When designing the top section of your landing page that needs to immediately capture attention and communicate your core offering.

Variations:

• "Create a hero section for a [B2B/B2C] landing page that emphasizes [specific benefit] and includes [keyword]."
• "Write a hero section that contrasts the problem and solution for [audience] while naturally incorporating [keyword]."

Additional Information Required: Your value proposition, target audience, primary keyword, and desired call-to-action.

3. Develop Feature-Benefit Sections

The Prompt: "Create 3-4 feature-benefit sections for a landing page about [product/service]. Each section should have a subheading containing [related keyword] and 2-3 sentences that transform features into benefits. Include a mini call-to-action at the end of each section."

When to Use It: When you need to highlight your product's features while emphasizing how they benefit the user, all while incorporating relevant keywords.

Variations:

• "Write feature-benefit sections that follow the 'Problem-Agitation-Solution' framework for [product], using [keywords] naturally."
• "Create benefit sections that use storytelling to illustrate how [product] solves [specific problems], incorporating [keywords]."

Additional Information Required: List of product features, corresponding benefits, related keywords, and target audience pain points.

4. Generate Social Proof Content

The Prompt: "Write 3 customer testimonial templates for a [product/service] landing page that incorporate [keywords] naturally. Each testimonial should highlight different benefits and include placeholders for customer name, position, and company."

When to Use It: When you need to create social proof sections that build trust while supporting your SEO strategy.

Variations:

• "Create a case study summary section for a landing page that includes [keywords] and highlights [specific results]."
• "Write a 'trusted by' section featuring [industry/company types] that naturally incorporates [keywords]."

Additional Information Required: Key benefits to highlight, target keywords, types of customers, and specific results or outcomes to feature.

5. Craft an FAQ Section

The Prompt: "Create an SEO-optimized FAQ section for a landing page about [product/service] with 5-7 questions and answers. Include [primary keyword] in at least one question and answer, and incorporate [related keywords] throughout. Focus on addressing common objections and questions that might prevent conversion."

When to Use It: When you want to address common questions and objections while targeting question-based search queries.

Variations:

• "Write an FAQ section targeting [specific audience segment] with questions about [specific aspect of product/service]."
• "Create an FAQ section that addresses comparison questions between [your product] and [competitors] using [keywords]."

Additional Information Required: Common customer questions, objections to address, primary and related keywords, and unique selling points.

6. Write a Compelling Call-to-Action Section

The Prompt: "Create 3 different call-to-action sections for a landing page about [product/service]. Each CTA should include a compelling headline with [keyword], 1-2 sentences of persuasive copy, and button text. Focus on creating urgency and addressing final objections."

When to Use It: When you need strong CTAs that convert visitors while maintaining keyword relevance.

Variations:

• "Write CTAs for different stages of awareness (problem aware, solution aware, product aware) for [product], incorporating [keywords]."
• "Create a risk-reversal CTA section that highlights [guarantee/trial] and includes [keywords]."

Additional Information Required: Offer details, guarantees or risk-reversers, target keywords, and primary conversion goal.

7. Develop a Product Comparison Section

The Prompt: "Create a landing page section comparing [your product/service] with [competitors or alternative solutions]. Structure it as a table or bullet-point list highlighting key differences. Naturally incorporate [primary keyword] and [related keywords] throughout the comparison points."

When to Use It: When you want to position your product against alternatives while targeting comparison-based search queries.

Variations:

• "Write a 'Why Choose Us' section that differentiates [your product] from [competitors] using [keywords]."
• "Create a comparison section focusing specifically on [feature/benefit] differences between [your product] and [alternatives]."

Additional Information Required: Key competitive advantages, competitor names or alternative solution types, and comparison points.

8. Generate Process or How-It-Works Content

The Prompt: "Write a step-by-step process section for a landing page explaining how [product/service] works. Create 3-5 steps with subheadings and brief descriptions. Incorporate [primary keyword] in the main heading and [related keywords] in the step descriptions."

When to Use It: When you need to explain your product's functionality or service process while optimizing for relevant keywords.

Variations:

• "Create a 'How It Works' section with a focus on simplicity and ease of use for [product], using [keywords]."
• "Write a process section that emphasizes the customer journey from [starting point] to [desired outcome]."

Additional Information Required: Product workflow or service steps, key benefits of each step, and relevant keywords.

9. Craft Benefit-Driven Bullet Points

The Prompt: "Create 10-12 benefit-driven bullet points for a landing page about [product/service]. Each bullet should start with a strong action verb and highlight a specific benefit. Incorporate [primary keyword] in at least 2 bullets and use [related keywords] throughout the list."

When to Use It: When you need scannable, benefit-focused content that's optimized for search.

Variations:

• "Write benefit bullets segmented by [different user personas or use cases] incorporating relevant [keywords]."
• "Create bullet points that follow the 'Feature → Benefit → Outcome' formula for [product/service]."

Additional Information Required: Product features, corresponding benefits, target keywords, and audience pain points.

10. Create an About/Company Section

The Prompt: "Write an SEO-optimized 'About Us' or company section for a landing page about [product/service]. Include [primary keyword] naturally while establishing credibility through [company achievements/experience/mission]. Keep it under 150 words and focus on why customers should trust you."

When to Use It: When you need to build trust while maintaining keyword relevance on your landing page.

Variations:

• "Create a founder story section that connects [personal experience] to [product development] while incorporating [keywords]."
• "Write a company values section that aligns with [customer values/concerns] and includes [keywords]."

Additional Information Required: Company background, achievements, years in business, mission statement, and relevant credentials.

11. Develop Industry-Specific Problem Statements

The Prompt: "Write 3-4 problem statements for a landing page targeting [specific industry] customers interested in [product/service]. Each statement should identify a specific pain point, incorporate [related keywords], and transition to how your solution addresses it."

When to Use It: When creating landing pages for specific industries or niches that need targeted problem-solution framing.

Variations:

• "Create problem statements for different [job roles/positions] within [industry] that would use [product/service]."
• "Write problem statements focused on [seasonal/timely challenges] in [industry] that incorporate [keywords]."

Additional Information Required: Industry-specific challenges, audience segments, relevant keywords, and how your product solves each problem.

12. Generate Pricing Section Content

The Prompt: "Create content for a pricing section on a landing page for [product/service] that includes [number] pricing tiers. For each tier, write a name, brief description, key features list, and call-to-action. Incorporate [primary keyword] in the section heading and [related keywords] in the descriptions."

When to Use It: When you need to present pricing options in an SEO-friendly way that emphasizes value.

Variations:

• "Write a pricing section that addresses common objections about cost for [product/service]."
• "Create a value-focused pricing section that emphasizes ROI for [B2B product/service]."

Additional Information Required: Pricing structure, features included at each level, target keywords, and primary selling points for each tier.

13. Craft Meta Title and Description

The Prompt: "Write 3 options for meta title and meta description for a landing page about [product/service]. Each title should be under 60 characters and include [primary keyword]. Each description should be under 155 characters, include [primary keyword] and [secondary keyword], and contain a compelling call-to-action."

When to Use It: When finalizing your landing page and needing optimized metadata for search engines.

Variations:

• "Create meta titles and descriptions for [number] different landing page variants focusing on different [benefits/features]."
• "Write meta descriptions that include a strong value proposition and sense of urgency for [product/service]."

Additional Information Required: Primary and secondary keywords, unique selling proposition, and main call-to-action.

14. Develop Schema Markup Content

The Prompt: "Generate content for schema markup for a [product/service] landing page. Include a short product description (50-60 words) with [primary keyword], 3-5 key features, price range, and 2-3 review snippets that incorporate [related keywords]."

When to Use It: When implementing structured data to enhance your search listings with rich snippets.

Variations:

• "Create schema content for a [local service business] including service areas and [local keywords]."
• "Write schema content for a [product] with multiple variants/options that includes [keywords]."

Additional Information Required: Product specifications, price points, review examples, and target keywords.

15. Write Mobile-Optimized Content Versions

The Prompt: "Create condensed versions of the following landing page sections for mobile display: [paste your existing sections]. Maintain all key messages and [keywords] while reducing word count by approximately 30%. Ensure calls-to-action stand out."

When to Use It: When adapting your landing page content for mobile users while preserving SEO value.

Variations:

• "Write mobile-first versions of [specific sections] that prioritize [key conversion elements]."
• "Create headline and subheadline variations for mobile display that maintain [keywords] but use fewer words."

Additional Information Required: Your existing landing page content, primary keywords to preserve, and key conversion elements to emphasize.

Tips on How to Write Claude AI SEO Prompts for Landing Page Content

1. Start with keyword research: Before writing prompts, research primary and secondary keywords for your landing page. Include these in your prompts to ensure Claude incorporates them naturally.
2. Consider user intent: Specify the search intent your landing page addresses (informational, commercial, transactional) so Claude can create content that matches what users are looking for.
3. Be specific about format: Clearly state the structure you want (headlines, bullet points, paragraphs) and provide character or word count limits to get appropriately sized content.
4. Include your brand voice: Describe your brand's tone and style in the prompt so Claude can match your company's voice and personality.
5. Focus on benefits, not just features: Ask Claude to transform technical features into customer-focused benefits to create more persuasive content.
6. Request multiple variations: Ask for several options for important elements like headlines or CTAs so you can test different approaches.
7. Provide audience context: Include details about your target audience's pain points, desires, and level of awareness to create more relevant content.
8. Incorporate social proof elements: Request testimonial templates or case study summaries that highlight real results while incorporating keywords.
9. Emphasize conversion elements: Specify that you need strong calls-to-action and objection-handling content that drives conversions.
10. Iterate and refine: Use Claude's outputs as starting points, then refine with more specific prompts based on the initial results.

How AirOps Aids Your Content Marketing & SEO

AirOps takes the guesswork out of creating effective AI prompts for your landing page content. With its intuitive platform, you can access pre-built prompt templates specifically designed for SEO-optimized landing pages, saving you hours of prompt engineering and refinement.

The platform allows you to save your custom prompts, collaborate with team members, and quickly generate multiple content variations for testing. AirOps helps maintain consistency across your marketing materials while ensuring all content incorporates your target keywords and aligns with your brand voice.

By using AirOps for your landing page content creation, you can:

• Generate conversion-focused copy that ranks well in search results
• Create consistent messaging across multiple landing pages
• Scale your content production without sacrificing quality
• Test different approaches to find what resonates best with your audience
• Maintain SEO best practices across all your landing pages

Ready to transform your landing page content strategy? Visit AirOps today to see how their AI prompt platform can help you create high-converting, SEO-optimized landing pages that drive results for your business.

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