15 Claude AI Prompts for SEO

Claude AI prompts for SEO help content creators, marketers, and website owners generate search engine optimized content quickly and effectively. These specialized instructions guide Claude to produce keyword-rich titles, meta descriptions, content outlines, and other SEO elements that can improve your website's visibility in search results.

What are Claude AI prompts for SEO? They're specific instructions designed to help Claude generate content that follows SEO best practices. Unlike generic writing prompts, SEO prompts focus on incorporating keywords naturally, structuring content for readability, creating meta information, and analyzing competitors—all critical factors that search engines use to rank content.

What are the Best Claude AI Prompts for SEO?

1. Keyword Research Analysis

The Prompt: "Analyze these keywords for SEO potential: [list keywords]. For each one, provide search volume estimates, competition level, related long-tail keywords, and recommend which ones to prioritize based on difficulty and potential traffic."

When to Use It: When starting a new content strategy or refreshing an existing one and you need to identify which keywords to target first.

Variations:

• "Compare these two keyword sets and tell me which would be easier to rank for: [keyword set 1] vs [keyword set 2]."
• "Find semantic keywords and related terms for [primary keyword] that would help create a comprehensive SEO content cluster."

Additional Information Required: Your list of target keywords, your industry or niche, and your website's current authority level if known.

2. SEO-Optimized Blog Post Outline

The Prompt: "Create a detailed SEO-optimized outline for a blog post targeting the keyword [primary keyword]. Include H2 and H3 headings, suggested word count for each section, and places to naturally include related keywords [list of secondary keywords]."

When to Use It: When planning blog content and wanting to ensure the structure supports SEO goals before writing begins.

Variations:

• "Create an SEO outline for a comparison article between [product A] and [product B] targeting people searching for alternatives."
• "Generate an outline for a comprehensive guide about [topic] that could rank as a featured snippet."

Additional Information Required: Your primary keyword, secondary keywords, target audience, and any specific angles or points you want to cover.

3. Meta Description Generator

The Prompt: "Write 5 SEO-optimized meta descriptions for my article about [topic]. Each should be under 155 characters, include the keyword [primary keyword], and have a compelling call to action that improves click-through rates."

When to Use It: When finalizing content and needing to create an effective meta description that encourages clicks from search results.

Variations:

• "Create meta descriptions for my product page selling [product] aimed at [target audience]."
• "Write meta descriptions that include both [primary keyword] and [secondary keyword] without sounding forced."

Additional Information Required: Your content topic, primary keyword, page type (blog, product, service, etc.), and target audience.

4. Title Tag Optimization

The Prompt: "Generate 10 SEO-optimized title tags for an article about [topic]. Each should be under 60 characters, include the keyword [primary keyword] near the beginning, and be compelling enough to drive clicks."

When to Use It: When you need options for your content's title tag that balance keyword optimization with click appeal.

Variations:

• "Create title tags for my local business page that include [location] and [service] keywords."
• "Write numbered list title tags (like '7 Ways to...') for my article about [topic]."

Additional Information Required: Your topic, primary keyword, content format (how-to, list, guide, etc.), and any branding elements to include.

5. Content Gap Analysis

The Prompt: "Analyze these top-ranking articles for the keyword [target keyword]: [URLs of top 3-5 results]. Identify content gaps, topics they've missed, questions they haven't answered, and suggest how my article could provide better information to outrank them."

When to Use It: When planning content and wanting to find competitive advantages over existing top-ranking pages.

Variations:

• "Compare my article [your URL] with these competing articles [competitor URLs] and suggest improvements to make mine more comprehensive."
• "Identify the types of content (videos, images, tables, etc.) missing from these top articles about [topic]."

Additional Information Required: Your target keyword, URLs of top-ranking competitors, and your current content if it exists.

6. FAQ Section Generator

The Prompt: "Create an SEO-optimized FAQ section for my page about [topic]. Generate 8-10 questions people commonly search for about [topic], with concise answers that could appear in Google's featured snippets. Include the keyword [primary keyword] naturally throughout."

When to Use It: When enhancing content with a FAQ section to target question-based searches and featured snippets.

Variations:

• "Generate 'People Also Ask' style questions related to [keyword] with answers optimized for voice search."
• "Create a FAQ section addressing common objections or concerns about [product/service]."

Additional Information Required: Your topic, primary keyword, and any specific questions you already know your audience asks.

7. Internal Linking Strategy

The Prompt: "Based on these page titles and URLs from my website [list pages], suggest an internal linking strategy that would strengthen my site's SEO. Identify which pages should link to each other, with suggested anchor text that includes relevant keywords naturally."

When to Use It: When organizing your site structure or updating existing content to improve link equity distribution.

Variations:

• "Analyze these blog posts [list URLs] and suggest internal linking opportunities I've missed."
• "Create a content silo structure for my articles about [topic category] to strengthen topical authority."

Additional Information Required: List of your page titles and URLs, primary keywords for each page, and your site's main categories or topics.

8. Schema Markup Generator

The Prompt: "Generate JSON-LD schema markup for my [content type] about [topic]. Include all relevant properties that would help search engines understand this content better."

When to Use It: When implementing structured data to help search engines better understand your content and potentially earn rich results.

Variations:

• "Create schema markup for my recipe post about [recipe name] including prep time, cook time, and ingredients."
• "Generate local business schema for my [business type] located in [location]."

Additional Information Required: Content type (article, product, review, event, etc.), specific details about your content (author, date, ratings, prices, etc.).

9. Content Refresh Strategy

The Prompt: "Analyze this existing article [paste content] targeting [keyword]. Suggest updates to make it more relevant for 2023, including new sections to add, outdated information to remove, and how to improve its SEO performance against current top results."

When to Use It: When updating older content to improve rankings and relevance rather than creating new content.

Variations:

• "Identify outdated statistics or information in this article [paste content] and suggest current replacements."
• "Compare my article [paste content] to current top-ranking articles for [keyword] and suggest specific improvements."

Additional Information Required: Your existing content, target keyword, publication date of original content, and current ranking position if known.

10. Image SEO Optimization

The Prompt: "Create SEO-optimized alt text and file names for 5 images that will appear in my article about [topic]. Each should accurately describe the image while naturally including relevant keywords. Also suggest caption text that adds value to the reader."

When to Use It: When preparing images for content and wanting to maximize their SEO value.

Variations:

• "Generate alt text for product images of [product] that balance description with keyword inclusion."
• "Create alt text optimized for accessibility first, but that also helps with SEO for my [topic] images."

Additional Information Required: Brief descriptions of each image, primary and secondary keywords, and the context where images will appear.

11. SEO-Friendly URL Structure

The Prompt: "Generate SEO-friendly URL slugs for these article titles [list titles]. Each URL should be concise, include the main keyword, avoid stop words, and follow best practices for search engine optimization."

When to Use It: When planning new content and wanting to ensure URL structures follow SEO best practices from the start.

Variations:

• "Create URL structures for a new e-commerce site selling [products] with category and product page recommendations."
• "Suggest URL rewrites for these existing pages [list current URLs] to improve their SEO performance."

Additional Information Required: Your article titles or page topics, primary keywords, and your current URL structure pattern if you have one.

12. Competitor Content Analysis

The Prompt: "Analyze these competing articles for the keyword [target keyword]: [URLs]. For each, identify word count, content structure, keyword usage, media elements, and unique selling points. Then recommend how I can create content that would outperform them."

When to Use It: When researching competitors before creating content to understand what's currently working in search results.

Variations:

• "Compare the backlink profiles of these top-ranking pages for [keyword] and suggest content that might attract similar links."
• "Analyze the readability levels and content depth of these competing articles [URLs] and recommend my optimal approach."

Additional Information Required: Your target keyword, URLs of competing articles, and your content goals (traffic, conversions, etc.).

13. Local SEO Content Generator

The Prompt: "Create location-specific content sections for my [business type] website that targets [service] in [location]. Include naturally placed local keywords, relevant local information, and location-specific calls to action that would help rank in local search results."

When to Use It: When optimizing for local search visibility or creating location pages for businesses with multiple service areas.

Variations:

• "Generate content for a 'service areas' page that targets [list of neighborhoods/cities] without sounding repetitive."
• "Create a locally-optimized about page for my [business] in [location] that includes local trust signals."

Additional Information Required: Your business type, services offered, target locations, and any local landmarks or features relevant to your business.

14. SEO Content Audit Framework

The Prompt: "Create an SEO content audit framework for my website about [topic/industry]. Include categories to evaluate, metrics to track, and specific questions to ask about each piece of content to determine if it should be kept, updated, merged, or removed."

When to Use It: When planning a comprehensive content audit to improve overall site SEO performance.

Variations:

• "Design a content audit spreadsheet structure with formulas to calculate content performance scores."
• "Create a decision tree for content auditing that helps determine the best action for underperforming content."

Additional Information Required: Your website topic or industry, current content categories, primary business goals, and any specific SEO challenges you're facing.

15. E-A-T Optimization Suggestions

The Prompt: "Review this content [paste content] and suggest improvements to increase its E-A-T (Expertise, Authoritativeness, Trustworthiness) signals for SEO. Include recommendations for author credentials, fact validation, reference linking, and trust indicators that would strengthen its quality in the eyes of search engines."

When to Use It: When creating content in YMYL (Your Money or Your Life) niches or any topic where demonstrating expertise is crucial for rankings.

Variations:

• "Suggest ways to improve E-A-T signals for my medical content site without having medical professionals as authors."
• "Create an E-A-T checklist specific to [industry] content that my writers can follow."

Additional Information Required: Your content, industry or niche, current author credentials, and any existing trust signals on your site.

Tips on How to Write Claude AI Prompts for SEO

1. Start with clear objectives - Define exactly what SEO element you need help with (keywords, meta descriptions, content structure, etc.) before writing your prompt.
2. Include specific SEO metrics - Mention word counts, character limits, keyword density targets, or other measurable factors to guide Claude's output.
3. Provide competitive context - Share information about top-ranking pages to help Claude understand the competitive landscape.
4. Specify search intent - Clarify whether the target keyword has informational, navigational, commercial, or transactional intent to guide content creation.
5. Request multiple options - Ask Claude to generate several variations so you can select the one that best fits your SEO strategy.
6. Include your brand voice - Describe your brand's tone and style to ensure SEO content remains on-brand while being optimized.
7. Mention target audience - Include details about who will be reading the content to help Claude balance SEO needs with user experience.
8. Ask for explanations - Request that Claude explain its SEO recommendations so you can learn and make informed decisions.
9. Combine SEO with user experience - Ask for content that satisfies both search engines and human readers, as this alignment is crucial for modern SEO.
10. Iterate your prompts - Use Claude's responses to refine your prompts further, creating a feedback loop that produces increasingly better SEO content.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your SEO content creation to the next level by providing a specialized platform for managing and optimizing your AI prompts. Rather than crafting prompts from scratch each time, AirOps offers a streamlined system where you can save, categorize, and refine your most effective SEO prompts.

With AirOps, you can:

• Store a library of proven SEO prompts for different content types
• Collaborate with team members on prompt refinement
• Track which prompts produce the highest-ranking content
• Create templates that maintain consistent SEO structures across all content
• Scale your content production without sacrificing SEO quality

The platform helps bridge the gap between AI capabilities and practical SEO implementation, allowing you to focus on strategy while automating the technical aspects of SEO content creation.

Ready to transform your SEO content workflow? Visit AirOps today to discover how our AI prompt management platform can help you create more effective, higher-ranking content in less time.

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