12 Perplexity AI SEO Prompts for Online Courses

Perplexity AI has become a valuable tool for online course creators looking to optimize their content for search engines. These specialized prompts help you leverage Perplexity's research capabilities to identify SEO opportunities, analyze competitors, and create content that ranks well while providing value to potential students.

What Are Perplexity AI SEO Prompts for Online Courses? These are specific instructions designed to help online course creators and marketers use Perplexity AI to improve their search visibility. Unlike generic SEO prompts, these are tailored to address the unique challenges of marketing educational content online, from keyword research specific to online learning to optimizing course landing pages for conversion.

What are the Best Perplexity AI SEO Prompts for Online Courses?

1. Keyword Research for Course Topics

The Prompt: "Analyze search volume and competition for online courses about [topic]. Identify high-opportunity keywords with educational intent that have moderate to high search volume but lower competition."

When to Use It: Before creating a new course or when optimizing the SEO strategy for an existing course to ensure you're targeting keywords that potential students are actually searching for.

Variations:

• "What are the most searched questions about learning [topic] in the past 3 months?"
• "Compare search trends for [course topic A] vs [course topic B] for online education."

Additional Information Required: Your specific course topic or niche, target audience demographics, and geographic focus if relevant.

2. Competitor Course Analysis

The Prompt: "Find the top 5 ranking online courses for [topic] and analyze their SEO strategy. What keywords are they ranking for, what is their content structure, and what SEO elements are they using effectively?"

When to Use It: When planning a new course launch or when your existing course isn't ranking as well as competitors.

Variations:

• "What SEO gaps exist in the top-ranking [topic] courses that I could fill with my content?"
• "Analyze the backlink profile of [competitor course URL] and suggest similar link-building opportunities."

Additional Information Required: Your course topic, specific competitors you're concerned about, and your current SEO approach if you have one.

3. Course Landing Page Optimization

The Prompt: "Review this course landing page: [URL]. Suggest SEO improvements for title tags, meta descriptions, headings, and content structure to improve ranking for [target keyword]."

When to Use It: After creating a course landing page draft or when an existing page isn't performing well in search results.

Variations:

• "What schema markup should I add to my online course page about [topic] to improve rich snippets?"
• "Analyze the page speed issues on my course landing page [URL] and suggest fixes."

Additional Information Required: Your landing page URL, target keywords, and current performance metrics if available.

4. Course Module SEO Planning

The Prompt: "Help me create an SEO-optimized structure for a 6-module course about [topic]. For each module, suggest a keyword-rich title, description, and related keywords to target."

When to Use It: During the planning phase of course creation to ensure your course structure aligns with search patterns.

Variations:

• "What subtopics related to [main topic] should I include in my course to capture more search traffic?"
• "Create an SEO content map for a [topic] course that aligns with the buyer journey from awareness to purchase."

Additional Information Required: Your main course topic, target audience skill level, and any existing module structure you have.

5. FAQ Content Generation

The Prompt: "Generate 15 SEO-optimized FAQ questions and answers about [course topic] based on actual search queries. Include long-tail keywords naturally in both questions and answers."

When to Use It: When creating the FAQ section for your course landing page or as standalone content to capture question-based searches.

Variations:

• "What are the most common concerns potential students have about online [topic] courses based on search data?"
• "Create 'People Also Ask' style questions and answers for a course about [topic]."

Additional Information Required: Your course topic, target audience pain points, and any specific misconceptions about your course topic.

6. Course Review Strategy

The Prompt: "Develop an SEO strategy to increase the visibility of positive reviews for my [topic] online course. Include how to structure review content, where to publish reviews, and how to optimize them for search."

When to Use It: After collecting student testimonials and reviews, when you want to leverage them for SEO benefit.

Variations:

• "How can I optimize student success stories from my course for better search visibility?"
• "What schema markup should I use for course reviews to improve rich snippets in search results?"

Additional Information Required: Examples of current reviews, your course platform, and whether you have a dedicated testimonials page.

7. Course Blog Content Planning

The Prompt: "Create a 3-month SEO content calendar for a blog supporting my [topic] online course. Include post titles, target keywords, word count, and content type (how-to, listicle, case study, etc.)."

When to Use It: When planning supporting content to drive organic traffic to your course landing page.

Variations:

• "What pillar content and cluster topics should I create to establish topical authority for my [topic] course?"
• "Suggest 10 blog post ideas that could rank for keywords with educational intent related to [course topic]."

Additional Information Required: Your course topic, target audience, existing content (if any), and key selling points of your course.

8. Video Content SEO Strategy

The Prompt: "Develop an SEO strategy for my course preview videos and educational YouTube content about [topic]. Include title optimization, description templates, and tag suggestions."

When to Use It: When creating video content to support your course or using video as a lead generation tool.

Variations:

• "How should I optimize my course introduction video for YouTube search and Google video results?"
• "Create a script template for course preview videos that includes key SEO elements and calls to action."

Additional Information Required: Your video platform (YouTube, Vimeo, etc.), current video content, and target keywords.

9. Course Snippet Optimization

The Prompt: "Analyze the featured snippets currently appearing for searches related to [course topic]. Suggest content I should create to capture these snippet opportunities for my online course."

When to Use It: When focusing on capturing position zero in search results to increase visibility.

Variations:

• "What definition-based featured snippets could my [topic] course content target?"
• "How should I structure my course content to win list-based featured snippets for [topic] searches?"

Additional Information Required: Your course topic, target search terms, and examples of content you've already created.

10. Mobile SEO for Course Pages

The Prompt: "Audit the mobile SEO performance of my course landing page [URL]. Identify issues affecting mobile rankings and suggest specific fixes."

When to Use It: When optimizing your course pages for mobile users or if you notice lower conversion rates from mobile traffic.

Variations:

• "What mobile-specific SEO factors should I prioritize for my online course enrollment pages?"
• "Compare the mobile vs. desktop SEO performance of [URL] and suggest improvements."

Additional Information Required: Your landing page URL, current mobile traffic percentage, and any known mobile usability issues.

11. Local SEO for Hybrid Courses

The Prompt: "Create a local SEO strategy for my hybrid online/in-person course based in [location]. Include local keyword suggestions, Google Business Profile optimization, and local link building opportunities."

When to Use It: When offering courses with a local component or targeting students in specific geographic areas.

Variations:

• "How can I optimize my course content for '[topic] courses near me' searches in [city]?"
• "What local schema markup should I add to my hybrid course pages to improve local search visibility?"

Additional Information Required: Your location, any physical teaching venues, and details about the in-person components of your course.

12. E-E-A-T Optimization for Course Content

The Prompt: "Analyze how I can improve the Experience, Expertise, Authoritativeness, and Trustworthiness signals for my [topic] course content. Suggest specific content additions and page elements to enhance E-E-A-T."

When to Use It: When creating courses in YMYL (Your Money Your Life) topics or highly competitive fields where credibility is crucial.

Variations:

• "What credentials and expertise markers should I highlight on my course pages to improve E-E-A-T signals?"
• "How should I structure my course author bio and about page to maximize E-E-A-T for SEO?"

Additional Information Required: Your credentials, topic expertise, current authority signals, and course topic.

Tips on How to Write Perplexity AI SEO Prompts for Online Courses

1. Be specific about your course niche - The more precisely you define your course topic, the more relevant the SEO insights will be.
2. Include your target audience - Mention who your ideal students are so Perplexity can suggest keywords that match their search intent.
3. Provide context about competition - Mention key competitors or the competitive landscape to get more strategic recommendations.
4. Ask for data-backed insights - Request search volume, keyword difficulty, or other metrics to prioritize your SEO efforts.
5. Request actionable steps - Ask for specific actions rather than just analysis to implement changes quickly.
6. Specify your course platform - Different platforms (Udemy, Teachable, your own website) have different SEO requirements and opportunities.
7. Request timeline-based strategies - Ask for short-term and long-term SEO approaches to build a comprehensive plan.
8. Focus on conversion elements - Remember that good course SEO isn't just about traffic but about attracting students who will enroll.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your course SEO strategy to the next level by streamlining the creation and management of effective AI prompts. Instead of starting from scratch each time or saving prompts in scattered documents, AirOps provides a centralized platform to create, store, and refine your most effective SEO prompts.

With AirOps, you can:

• Create templates of your best-performing SEO prompts for consistent results
• Collaborate with team members on prompt development and refinement
• Track which prompts generate the most valuable SEO insights
• Integrate your SEO content workflow with other marketing processes
• Scale your course content creation without sacrificing quality

For online course creators, this means you can focus on creating exceptional educational content while AirOps handles the infrastructure needed to make that content discoverable through search.

Ready to transform your online course SEO strategy? Visit AirOps today to see how our AI prompt management platform can help you attract more students through optimized search visibility.

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