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15 Claude AI SEO Prompts for Podcast Descriptions

Optimize audio content with Claude AI SEO prompts for podcast descriptions that improve discoverability in search and directories.

June 24, 2025
AirOps Team

Podcast descriptions serve as a critical touchpoint for potential listeners, search engines, and podcast platforms. Crafting SEO-optimized podcast descriptions can significantly improve your show's discoverability across platforms like Apple Podcasts, Spotify, and Google Podcasts.

Claude AI SEO prompts for podcast descriptions are specialized instructions that guide Claude to generate search engine optimized text for your podcast episodes. These prompts help you create descriptions that incorporate relevant keywords, entice listeners, and improve your podcast's visibility in search results while maintaining a natural, engaging tone that accurately represents your content.

What are the Best Claude AI SEO Prompts for Podcast Descriptions?

1. Create a Keyword-Rich Episode Description

The Prompt: "Write an SEO-optimized podcast description for my episode titled '[Episode Title]' about [topic]. Include keywords [list 3-5 keywords] naturally while making the description engaging for potential listeners."

When to Use It: When you need to create a new episode description and want to ensure it contains your target keywords while remaining appealing to human readers.

Variations:

  • "Generate a 150-word podcast description for my interview with [guest name] about [topic], incorporating keywords [list keywords]."
  • "Write a compelling podcast description that ranks for [primary keyword] while highlighting the main takeaways from our discussion on [topic]."

Additional Information Required: Episode title, main topic, target keywords, guest name (if applicable), and any unique selling points of the episode.

2. Craft a Listener-Focused Episode Summary

The Prompt: "Create a podcast episode description that addresses what listeners will learn from my episode on [topic]. Optimize for the search term '[target keyword phrase]' and include a clear call-to-action."

When to Use It: When you want to emphasize the value and benefits listeners will gain from your episode while maintaining good SEO practices.

Variations:

  • "Write a benefit-driven podcast description highlighting the 3 main takeaways from my episode about [topic], optimized for [keyword]."
  • "Generate a problem-solution format podcast description that shows how my episode on [topic] helps listeners with [specific problem], using [keyword] naturally."

Additional Information Required: Episode topic, target keyword phrase, main listener benefits or takeaways, and preferred call-to-action.

3. Generate Show Notes with Timestamps

The Prompt: "Create SEO-friendly podcast show notes with timestamps for my episode about [topic]. Include an engaging introduction, timestamps for key discussion points at [list timestamps and topics], and optimize for keywords [list keywords]."

When to Use It: When you want comprehensive show notes that help with both SEO and user experience by making your content more scannable and navigable.

Variations:

  • "Write detailed podcast show notes with timestamps every 5-10 minutes, highlighting key points and incorporating [keywords]."
  • "Generate chapter-style podcast notes with timestamps that summarize each section while optimizing for [primary keyword]."

Additional Information Required: Episode topic, timestamps with corresponding discussion points, target keywords, and any quotes or resources mentioned.

4. Develop a Guest-Focused Description

The Prompt: "Write an SEO-optimized podcast description for my interview with [guest name], [guest title/credentials]. Focus on their expertise in [subject area], what listeners will learn, and include keywords [list keywords]."

When to Use It: For interview episodes where you want to highlight your guest's expertise and authority while maintaining good search visibility.

Variations:

  • "Create a podcast description that showcases [guest name]'s unique insights on [topic] while naturally incorporating [keywords]."
  • "Write a description that positions my conversation with [guest name] as a must-listen resource for people searching for information about [topic/keywords]."

Additional Information Required: Guest name, credentials, area of expertise, main interview topics, and target keywords.

5. Create a Series or Theme Description

The Prompt: "Generate an SEO-optimized description for my podcast series on [series theme]. This description should work as a template for all episodes in this series, with space to add episode-specific details. Include keywords [list keywords]."

When to Use It: When launching a new series or theme within your podcast and need consistent branding across multiple episode descriptions.

Variations:

  • "Write a template podcast description for my [name of series] that maintains consistent branding while allowing for episode-specific details and rankings for [keywords]."
  • "Create a series description framework for my episodes about [theme] that I can customize for each release while maintaining SEO for [keywords]."

Additional Information Required: Series theme or topic, target keywords, consistent elements to include in each episode, and your podcast's overall value proposition.

6. Optimize for Local SEO

The Prompt: "Write a podcast episode description for my show about [topic] that targets listeners in [location]. Include local keywords like [list local keywords] while highlighting how the content is relevant to people in this area."

When to Use It: When your podcast focuses on location-specific content and you want to attract listeners from a particular geographic area.

Variations:

  • "Create a locally-optimized podcast description for my episode about [local topic] that will rank in searches for [local keywords]."
  • "Generate a description that positions my podcast as the go-to resource for [topic] in [location], using local SEO terms naturally."

Additional Information Required: Episode topic, target location, local keywords, and why your content is specifically relevant to that location.

7. Craft a Seasonal or Trending Topic Description

The Prompt: "Write an SEO-optimized podcast description for my episode about [seasonal/trending topic]. Incorporate timely keywords [list keywords] and explain why listeners should tune in now rather than later."

When to Use It: When covering seasonal topics, current events, or trending subjects where timeliness adds value and urgency.

Variations:

  • "Create a podcast description that capitalizes on the current interest in [trending topic] while using keywords [list keywords] to improve discoverability."
  • "Write a time-sensitive podcast description that positions my episode as must-listen content during [season/event/trend], optimized for [keywords]."

Additional Information Required: Seasonal or trending topic, timely keywords, why the content is relevant now, and any expiration date for the content's relevance.

8. Generate a Narrative-Style Description

The Prompt: "Create a storytelling-format podcast description that hooks listeners with a compelling narrative about [topic] while naturally incorporating SEO keywords [list keywords]. The description should pose a question or problem that the episode answers or solves."

When to Use It: When you want to use storytelling techniques to make your description more engaging while maintaining good SEO practices.

Variations:

  • "Write a podcast description that starts with an intriguing scenario about [topic], then reveals how the episode provides solutions, while ranking for [keywords]."
  • "Generate a narrative podcast description that uses the 'before and after' storytelling framework while incorporating [keywords] naturally."

Additional Information Required: Episode topic, target keywords, the main problem or question addressed, and the transformation or solution offered.

9. Develop a Data-Driven Episode Description

The Prompt: "Write an SEO-optimized podcast description that highlights the research and data discussed in my episode about [topic]. Include statistics like [mention 1-2 key stats] and optimize for keywords [list keywords]."

When to Use It: For episodes that feature research, studies, or significant data points that add credibility and value to your content.

Variations:

  • "Create a fact-based podcast description that positions my episode as an authoritative resource on [topic], using [keywords] and highlighting key statistics."
  • "Generate a research-focused podcast description that emphasizes the data-backed insights listeners will gain about [topic], optimized for [keywords]."

Additional Information Required: Episode topic, key statistics or research findings, target keywords, and the significance of the data presented.

10. Create a Controversial or Debate-Style Description

The Prompt: "Write an SEO-optimized podcast description for my episode that presents multiple perspectives on [controversial topic]. Include keywords [list keywords] while maintaining a balanced tone that will attract listeners from different viewpoints."

When to Use It: When your episode covers controversial topics or debates and you want to attract listeners with different opinions while maintaining SEO best practices.

Variations:

  • "Generate a balanced podcast description that presents the key arguments discussed in my episode about [topic], optimized for [keywords]."
  • "Create a thought-provoking podcast description that hints at the different perspectives covered on [controversial topic] while incorporating [keywords]."

Additional Information Required: Controversial topic, different perspectives covered, target keywords, and your approach to handling the controversy.

11. Optimize for Voice Search

The Prompt: "Write a podcast description optimized for voice search queries about [topic]. Include conversational phrases like 'how to,' 'what is,' and long-tail keywords [list keywords] that people might speak rather than type."

When to Use It: When you want to capture traffic from voice searches, which tend to be more conversational and question-based than typed queries.

Variations:

  • "Create a podcast description that answers common voice search questions about [topic] while incorporating natural language keywords."
  • "Generate a description that uses question-and-answer format to optimize for voice search around [topic] and [keywords]."

Additional Information Required: Episode topic, conversational keywords or phrases, common questions people ask about your topic, and long-tail keyword variations.

12. Craft a Multi-Platform Optimized Description

The Prompt: "Create a podcast description for my episode about [topic] that works well across multiple platforms (Apple Podcasts, Spotify, Google Podcasts). Include keywords [list keywords] and stay within character limits while maintaining engagement."

When to Use It: When you need a description that performs well across different podcast platforms with varying character limits and display formats.

Variations:

  • "Write a versatile podcast description with an attention-grabbing first 120 characters (for truncated displays) while incorporating [keywords] throughout the full description."
  • "Generate a podcast description with modular sections that can be used in full or abbreviated formats across different platforms while maintaining SEO for [keywords]."

Additional Information Required: Episode topic, target keywords, character limit requirements for your priority platforms, and which platforms you're optimizing for.

13. Generate a Q&A Format Description

The Prompt: "Write an SEO-optimized podcast description in Q&A format for my episode about [topic]. Include 3-5 key questions answered in the episode, and naturally incorporate keywords [list keywords]."

When to Use It: When your episode answers specific questions that your audience is likely searching for, and you want to highlight this question-based structure.

Variations:

  • "Create a podcast description that leads with the main question 'How to [topic]?' and outlines how the episode answers this and related questions, optimized for [keywords]."
  • "Generate a FAQ-style podcast description that previews the questions answered in my episode about [topic], incorporating [keywords] naturally."

Additional Information Required: Episode topic, specific questions answered in the episode, target keywords, and any expert credentials that add authority to your answers.

14. Create a Listicle-Style Description

The Prompt: "Write an SEO-optimized podcast description that presents my episode as a listicle of [number] [tips/strategies/insights] about [topic]. Include keywords [list keywords] and make the value proposition clear."

When to Use It: When your episode follows a list format and you want to highlight the specific number of takeaways or points covered.

Variations:

  • "Generate a podcast description that teases the [number] key points covered about [topic] without revealing all the details, optimized for [keywords]."
  • "Create a numbered-list style podcast description that highlights the [number] actionable strategies discussed for [topic], incorporating [keywords]."

Additional Information Required: Episode topic, number of list items, nature of the list (tips, strategies, insights, etc.), target keywords, and a brief description of each list item if possible.

15. Develop a Resource-Rich Description

The Prompt: "Write an SEO-optimized podcast description that highlights the resources, tools, or frameworks discussed in my episode about [topic]. Include keywords [list keywords] and mention specific resources like [list 2-3 examples] to add value."

When to Use It: When your episode provides specific resources, tools, or frameworks that add tangible value and could be search targets themselves.

Variations:

  • "Create a podcast description that positions my episode as a resource guide for [topic], mentioning key tools discussed while optimizing for [keywords]."
  • "Generate a description that emphasizes the actionable resources provided in my episode about [topic], incorporating [keywords] naturally."

Additional Information Required: Episode topic, specific resources or tools mentioned, target keywords, and how these resources benefit the listener.

Tips on How to Write Claude AI SEO Prompts for Podcast Descriptions

  1. Start with your target keywords in mind before crafting your prompt. Research what terms your potential listeners are searching for.
  2. Be specific about your podcast's unique angle or value proposition in your prompt to get descriptions that stand out.
  3. Include instructions about tone and brand voice to maintain consistency across all your podcast descriptions.
  4. Specify character count limits based on the platforms where you'll publish your podcast.
  5. Request descriptions that front-load the most important information, as many platforms show only the first 1-2 sentences.
  6. Ask for a compelling hook in the first sentence to grab attention in search results and feed displays.
  7. Include instructions to balance keyword optimization with readability and listener appeal.
  8. Request variations for different platforms (shorter for Twitter, more detailed for your website).
  9. Provide context about your target audience so the descriptions speak directly to their interests and needs.
  10. Ask for strategic placement of keywords, especially in the beginning of the description.
  11. Request clear calls-to-action that encourage subscription, sharing, or engagement.
  12. Specify whether you want timestamps, bullet points, or other formatting elements included.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how podcasters and content creators approach SEO-optimized descriptions by providing an intuitive platform for managing and executing AI prompts at scale. Instead of crafting each prompt from scratch, AirOps offers streamlined workflows and templates specifically designed for podcast marketing needs.

With AirOps, you can create, save, and refine your most effective prompts for podcast descriptions, ensuring consistent quality across all your episodes. The platform allows you to build a library of proven prompts that consistently deliver descriptions that rank well and convert listeners.

The collaborative features enable podcast teams to work together on description strategies, share successful prompts, and maintain brand voice consistency even when multiple team members are involved in content production.

Ready to take your podcast descriptions to the next level? Visit AirOps today to discover how our AI prompt management platform can streamline your workflow, improve your SEO results, and help your podcast reach more listeners with less effort.

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