15 Perplexity AI SEO Prompts for Press Releases

Press releases remain a vital tool for businesses looking to share news, announcements, and updates with their target audience. When crafted with SEO in mind, press releases can significantly boost your online visibility and help you reach a wider audience. Perplexity AI can be a powerful ally in creating press releases that not only convey your message effectively but also rank well in search engines.

What Are Perplexity AI SEO Prompts for Press Releases? These are specialized instructions designed to guide Perplexity AI in generating search engine optimized press release content. By using these prompts, you can create compelling press releases that incorporate relevant keywords, follow proper formatting, and adhere to best practices for both media outlets and search engines—helping your news get discovered by journalists and potential customers alike.

What are the Best Perplexity AI SEO Prompts for Press Releases?

1. Craft a Headline for Product Launch Press Release

The Prompt: "Write an SEO-friendly headline for a press release announcing [product name], which [main product benefit]. Include the keyword [target keyword]."

When to Use It: When launching a new product or service and need a compelling, keyword-rich headline that grabs attention while signaling to search engines what your press release is about.

Variations:

• "Create a press release headline for [company name]'s newest [product category] that includes [keyword] and emphasizes [unique selling point]."
• "Generate 3 alternative SEO headlines for a press release about [product launch] targeting [industry/audience]."

Additional Information Required: Product name, primary benefit, target keyword, launch date, target industry/audience.

2. Generate a Press Release Lead Paragraph

The Prompt: "Write the opening paragraph for a press release announcing [company news] that includes the keywords [primary keyword] and [secondary keyword]. Include location, date, and a brief summary of the announcement."

When to Use It: When you need to craft an attention-grabbing first paragraph that follows press release format standards while incorporating key SEO elements.

Variations:

• "Create a news-style lead paragraph for a press release about [company milestone] that answers who, what, when, where, and why."
• "Write an engaging first paragraph for a press release that announces [news item] and targets [specific audience]."

Additional Information Required: Company name, announcement details, date, location, primary and secondary keywords, core message.

3. Develop Executive Quotes for Press Releases

The Prompt: "Create 2 quotable statements from [executive name/title] about [announcement topic] for a press release that naturally incorporates the phrase [keyword phrase]."

When to Use It: When you need authentic-sounding quotes from company leadership that add credibility to your press release while subtly including target keywords.

Variations:

• "Write a forward-looking quote from the CEO about [industry trend] that includes [keyword] without sounding forced."
• "Generate a customer-focused statement from the [title] that explains how [announcement] will benefit [target audience]."

Additional Information Required: Executive name and title, announcement details, keyword phrase to include, company vision or values.

4. Write a Company Boilerplate with SEO Elements

The Prompt: "Create an SEO-optimized company boilerplate for [company name] that includes [1-2 keywords], highlights [key company differentiators], and is approximately 100 words."

When to Use It: When creating or updating the standard "About Company" paragraph that appears at the end of every press release.

Variations:

• "Write a boilerplate for a [industry type] company that emphasizes [unique value proposition] and includes [keyword]."
• "Create a concise company description for press releases that positions [company name] as a leader in [industry/niche]."

Additional Information Required: Company name, founding year, mission statement, key products/services, target keywords, unique selling propositions.

5. Craft Press Release Subheadings

The Prompt: "Generate 3-4 SEO-friendly subheadings for a press release about [announcement topic] that incorporate variations of [primary keyword] and highlight key aspects of the announcement."

When to Use It: When structuring a press release and need clear, keyword-rich section headers that improve both readability and search visibility.

Variations:

• "Create H2-style subheadings for a press release announcing [partnership/acquisition] that break the news into logical sections."
• "Write scannable subheadings for a press release about [product feature] that incorporate [keyword synonyms]."

Additional Information Required: Announcement details, primary keyword, key points to emphasize, target audience interests.

6. Develop a Call-to-Action for Press Releases

The Prompt: "Write a clear call-to-action paragraph for a press release about [topic] that directs readers to [desired action] while naturally including [keyword phrase]."

When to Use It: When concluding your press release and want to guide readers toward a specific next step, such as visiting a website, registering for an event, or contacting for more information.

Variations:

• "Create an action-oriented final paragraph for a press release that encourages [specific audience] to [take action] by [specific date]."
• "Write a press release CTA that emphasizes urgency for [limited-time offer/event] while maintaining professional tone."

Additional Information Required: Desired action, relevant links or contact information, deadline or timeframe if applicable, target keyword phrase.

7. Generate Industry-Specific Context Paragraphs

The Prompt: "Write a paragraph providing industry context about [market trend/challenge] for a press release announcing [company solution], incorporating statistics and the keyword [industry keyword]."

When to Use It: When you need to establish why your announcement matters within the broader industry landscape and want to include relevant keywords and data points.

Variations:

• "Create a market overview paragraph that positions [company announcement] as a solution to [industry problem]."
• "Write a data-driven paragraph about [industry state] that explains why [company news] is significant now."

Additional Information Required: Industry statistics or trends, market challenges, how your announcement addresses these challenges, target keywords.

8. Create Product Feature Descriptions for Press Releases

The Prompt: "Write 3 concise, SEO-friendly bullet points describing the key features of [product name] for a press release, incorporating [keyword] naturally and highlighting benefits for [target user]."

When to Use It: When announcing a new product or significant update and need to clearly communicate features and benefits in a format that's easy to scan and optimized for search.

Variations:

• "Generate feature-benefit statements for [product] that emphasize how it solves [specific problem] for [user type]."
• "Create technical specification highlights for [product] that balance SEO keywords with clear explanations."

Additional Information Required: Product name, key features, primary benefits, target keywords, target user profile, technical specifications if relevant.

9. Develop Location-Based Press Release Content

The Prompt: "Write a paragraph for a press release about [company event/opening] in [location] that incorporates local SEO keywords including [city name], [neighborhood], and [regional term]."

When to Use It: When announcing location-specific news such as store openings, local events, or regional expansions, and want to optimize for local search.

Variations:

• "Create locally-optimized content announcing [company]'s new [location type] serving [geographic area]."
• "Write a community-focused paragraph about [local initiative] that incorporates [city-specific keywords]."

Additional Information Required: Event/opening details, specific address, neighborhood information, local landmarks, city/regional keywords, community impact.

10. Write Data and Results Paragraphs

The Prompt: "Create a results-focused paragraph for a press release about [achievement/milestone] that incorporates specific metrics, growth percentages, and the keyword phrase [performance-related keyword]."

When to Use It: When announcing company achievements, growth milestones, or research findings, and want to present data in a compelling, SEO-friendly way.

Variations:

• "Write a data-rich paragraph highlighting [company]'s [specific achievement] compared to [industry benchmark]."
• "Generate a metrics-focused section that explains how [initiative] resulted in [specific outcomes] for [stakeholder group]."

Additional Information Required: Specific metrics, growth percentages, timeframe for results, industry benchmarks for comparison, target keywords related to performance.

11. Craft Event Announcement Details

The Prompt: "Write a detailed paragraph for a press release announcing [event name] on [date], incorporating event-specific keywords like [keyword 1] and [keyword 2], and highlighting key speakers/activities."

When to Use It: When promoting upcoming events, webinars, conferences, or product demonstrations through a press release.

Variations:

• "Create an event schedule highlight section for a press release about [conference name] featuring [notable participants]."
• "Write a registration-focused paragraph for [virtual event] that includes [keyword] and clear participation instructions."

Additional Information Required: Event name, date, time, location (physical or virtual), key participants, registration information, target keywords.

12. Develop Partnership Announcement Content

The Prompt: "Write a paragraph announcing the partnership between [Company A] and [Company B] that explains how this collaboration will [primary benefit], while incorporating the keywords [partnership-related keyword phrase]."

When to Use It: When announcing strategic partnerships, collaborations, or joint ventures that will benefit customers or the market.

Variations:

• "Create content for a press release about how [company] joining forces with [partner] will address [industry challenge]."
• "Write a paragraph highlighting the complementary strengths of [Company A] and [Company B] in their new partnership."

Additional Information Required: Names of partner companies, nature of partnership, primary benefits of collaboration, target audiences, joint offerings, partnership-related keywords.

13. Generate Award or Recognition Press Release Content

The Prompt: "Write a paragraph for a press release announcing [company/individual] receiving [award name] for [achievement], incorporating the keywords [industry recognition keyword] and [expertise keyword]."

When to Use It: When announcing industry awards, recognitions, certifications, or other accolades received by your company or team members.

Variations:

• "Create content highlighting the significance of [award] within the [industry] and why [company]'s recognition matters."
• "Write about how winning [award] validates [company]'s approach to [business area/strategy]."

Additional Information Required: Award name, awarding organization, achievement being recognized, selection criteria, competition details, relevant industry keywords.

14. Craft Crisis Communication or Response Content

The Prompt: "Write a transparent, solution-focused paragraph for a press release addressing [issue/challenge], explaining [company]'s response, and incorporating the phrases [keyword 1] and [keyword 2] naturally."

When to Use It: When addressing challenges, responding to industry issues, or communicating changes in response to external factors.

Variations:

• "Create a reassuring statement for a press release about how [company] is addressing [industry challenge] with [specific approach]."
• "Write forward-looking content about lessons learned from [situation] and how [company] has improved [process/product]."

Additional Information Required: Issue details, company response, corrective actions, timeline for resolution, commitment to stakeholders, carefully selected keywords that won't appear tone-deaf.

15. Develop Future Outlook Paragraphs

The Prompt: "Write a forward-looking concluding paragraph for a press release about [announcement] that outlines [company]'s vision for the next [timeframe], incorporating [industry trend keyword] and [company vision keyword]."

When to Use It: When wrapping up a press release and want to place your announcement in the context of your company's broader vision or industry direction.

Variations:

• "Create content that connects [current announcement] to [company]'s long-term strategy and future plans."
• "Write a vision statement paragraph that positions [announcement] as part of [industry evolution] and [company]'s role in it."

Additional Information Required: Company vision, industry trends, growth plans, upcoming milestones, forward-looking statements, vision-related keywords.

Tips on How to Write Perplexity AI SEO Prompts for Press Releases

1. Start with research: Before writing prompts, research relevant keywords for your industry and news topic. Use tools like Google Keyword Planner to identify phrases with good search volume.
2. Be specific about format: Press releases follow particular formats. Specify in your prompt that you need the standard press release structure with dateline, headline, subheadings, and boilerplate.
3. Include brand guidelines: Mention your brand voice, style preferences, and any phrases to avoid to ensure the generated content aligns with your company identity.
4. Focus on newsworthiness: Guide Perplexity AI to emphasize what makes your announcement newsworthy—whether it's innovation, impact, timeliness, or relevance to current events.
5. Request data integration: Ask for specific places to incorporate statistics, research findings, or market data that support your announcement and add credibility.
6. Consider journalist needs: Structure prompts to generate content that answers who, what, when, where, why, and how—the key questions journalists look for.
7. Balance SEO and readability: While keywords are important, emphasize that they should be incorporated naturally without keyword stuffing that could turn off readers and harm SEO.
8. Specify target audience: Clearly identify who the press release is meant to reach, as this affects language, tone, and which benefits to emphasize.
9. Include quote placeholders: Request specific spots for executive or expert quotes, as these add credibility and provide opportunities for natural keyword inclusion.
10. Request multiple versions: Ask Perplexity AI to generate alternative headlines or approaches so you can select the most effective option.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how you create SEO-optimized press releases by streamlining the entire AI prompt process. Instead of spending hours crafting the perfect prompts or refining AI-generated content, AirOps provides a comprehensive platform with pre-built templates specifically designed for press releases and other marketing content.

With AirOps, you can:

• Access specialized press release templates that incorporate SEO best practices
• Save your successful prompts for future announcements, ensuring consistency
• Collaborate with your PR team on prompt development and refinement
• Track which press release formats and approaches generate the most media pickups
• Integrate your brand voice and guidelines directly into the prompt creation process

The intuitive interface makes it easy for marketing teams, PR professionals, and communications specialists to harness AI for creating press releases that not only convey your message effectively but also rank well in search results. By eliminating the trial and error of prompt engineering, AirOps helps you produce more effective press releases in significantly less time.

Ready to transform your press release strategy with AI? Visit AirOps today to discover how our platform can help you create SEO-optimized press releases that get noticed by both search engines and journalists. Sign up for a demo and see firsthand how AirOps can elevate your PR efforts while saving your team valuable time and resources.

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