14 AI SEO Claude Project Prompts

AI SEO Claude project prompts are specialized instructions designed to help content creators, marketers, and SEO professionals leverage Claude's capabilities for search engine optimization tasks. These prompts act as templates or frameworks that guide Claude to generate SEO-focused content, analyze competitors, create keyword strategies, and perform other tasks that improve website visibility in search results.

What Are AI SEO Claude Project Prompts? They're carefully crafted instructions that tell Claude exactly what kind of SEO deliverable you need, providing the AI with the right context, goals, and parameters to produce useful SEO content or analysis. Unlike generic prompts, these are specifically designed to take advantage of Claude's understanding of search engine optimization principles while addressing the unique challenges of creating SEO-friendly content.

What are the Best AI SEO Claude Project Prompts?

1. Keyword Research and Analysis Prompt

The Prompt: "Analyze these seed keywords for my [type of business/website]: [list 3-5 keywords]. Identify search intent, suggest 15 long-tail variations with lower competition, group them by topic clusters, and recommend 3 content ideas for each cluster. Base your analysis on what would perform well in 2023."

When to Use It: When starting a new SEO campaign or refreshing your keyword strategy for existing content.

Variations:

• "Identify keyword gaps between my site [URL] and these competitors: [competitor URLs]."
• "Find question-based keywords related to [topic] that show informational intent."

Additional Information Required: Your business niche, target audience demographics, geographical focus, and any industry-specific terminology.

2. SEO Content Brief Creator

The Prompt: "Create a comprehensive SEO content brief for an article about [topic] targeting the keyword [primary keyword]. Include: H1 suggestion, 5 H2 subheadings, 8-10 related keywords to include, recommended word count based on top-ranking pages, questions to answer in the content, suggested internal linking opportunities, and a meta description template."

When to Use It: Before writing any SEO-focused content to ensure it's properly structured and targeted.

Variations:

• "Create an SEO content brief for a product page selling [product] targeting [keyword]."
• "Develop a pillar page brief for [topic] that will link to [list subtopics] cluster content."

Additional Information Required: Target audience, content goals (conversion, education, awareness), existing content on your site that relates to this topic.

3. SERP Analysis Prompt

The Prompt: "Analyze the current SERP for [keyword]. What content types are ranking (listicles, how-tos, guides)? What's the average word count? What subtopics do the top 5 results cover? What unique angles are missing? How can I create content that's more comprehensive while adding unique value?"

When to Use It: When planning content that needs to outperform existing search results.

Variations:

• "Compare the SERPs for [keyword 1] and [keyword 2], highlighting differences in content approach."
• "Analyze video results showing for [keyword] and suggest video content structure."

Additional Information Required: Your content creation capabilities, media types you can produce (video, infographics, interactive tools).

4. Meta Title and Description Generator

The Prompt: "Generate 5 SEO-optimized meta title and description pairs for a page about [topic] targeting [keyword]. Each title should be under 60 characters, contain the keyword naturally, and have a compelling click-through angle. Descriptions should be under 155 characters, include the keyword, and contain a clear value proposition and call to action."

When to Use It: When creating new pages or optimizing existing ones with poor click-through rates.

Variations:

• "Create meta titles and descriptions for these 3 product pages: [list products and keywords]."
• "Rewrite these underperforming meta titles and descriptions to improve CTR: [paste current versions]."

Additional Information Required: Unique selling points, special offers, or specific benefits users will get from your content.

5. Content Gap Analysis Prompt

The Prompt: "Compare my existing content on [topic] with the top 3 competitors: [competitor URLs]. What subtopics am I missing? What questions aren't I answering? Where is my content thin compared to theirs? Suggest specific content additions or new pieces to create to close these gaps."

When to Use It: During content audits or when planning content calendar updates.

Variations:

• "Identify content gaps for my local business [business type] in [location] compared to top-ranking local competitors."
• "Find missing content opportunities in my [industry] blog compared to industry publications."

Additional Information Required: Your existing content inventory, business goals, and resource constraints.

6. Schema Markup Generator

The Prompt: "Create JSON-LD schema markup for a [content type: article/product/local business/recipe/etc.] about [topic/product]. Include all required and recommended properties according to Schema.org and Google's guidelines. Explain each property and why it's important for SEO."

When to Use It: When publishing new content that could benefit from structured data.

Variations:

• "Generate FAQ schema markup for these common questions about [topic]."
• "Create Product schema with aggregate rating properties for this product page: [product details]."

Additional Information Required: Specific details relevant to your content type (product specs, business hours, recipe ingredients, article publication date, etc.).

7. Internal Linking Strategy Prompt

The Prompt: "Develop an internal linking strategy for my website about [topic/industry]. Identify potential pillar pages, supporting cluster content, and how they should link together. Suggest anchor text variations that are natural yet keyword-relevant. Explain how this structure will help with topic authority and SEO."

When to Use It: When restructuring site architecture or planning content hubs.

Variations:

• "Analyze these 10 URLs from my site and suggest internal linking improvements."
• "Create a silo structure plan for my e-commerce site selling [products]."

Additional Information Required: Site structure, existing content categories, priority conversion pages.

8. SEO Competitor Analysis Prompt

The Prompt: "Perform a detailed SEO competitor analysis for these 3 websites: [competitor URLs]. Compare their content strategy, keyword targeting, site structure, backlink profile strengths, and content gaps. Identify their top-performing content and explain why it works. Suggest 5 actionable strategies I can implement based on this analysis."

When to Use It: When developing or refining your SEO strategy.

Variations:

• "Analyze the local SEO strategy of these competitors in [location]."
• "Compare the technical SEO elements of these competitor sites and identify advantages."

Additional Information Required: Your current SEO approach, specific competitors of concern, market positioning.

9. E-commerce Product Description Optimizer

The Prompt: "Rewrite this product description for SEO while maintaining conversion focus: [paste current description]. Target the keyword [keyword], include 3-5 related terms, highlight key benefits, address common customer questions, and include a clear call to action. Keep the tone aligned with my brand voice which is [describe brand voice]."

When to Use It: When optimizing product pages for both search visibility and conversions.

Variations:

• "Create 3 SEO-optimized product description templates for different product categories."
• "Optimize this product description for voice search queries."

Additional Information Required: Product features, benefits, technical specifications, target audience pain points.

10. Local SEO Content Prompt

The Prompt: "Create a local SEO content plan for my [business type] in [location]. Include: 10 locally-focused blog topics, 5 location-based service page ideas, suggestions for local schema markup, Google Business Profile optimization tips, and local link building opportunities specific to my area and industry."

When to Use It: When focusing on improving visibility in local search results.

Variations:

• "Develop content for a location landing page for my service in [city/neighborhood]."
• "Create a local link building strategy for my [business] in [location]."

Additional Information Required: Service areas, local competitors, community involvement, local business associations.

11. Technical SEO Audit Checklist

The Prompt: "Create a comprehensive technical SEO audit checklist for a [website type: e-commerce/blog/service business] website. Include items to check for site speed, mobile-friendliness, indexation issues, crawlability, URL structure, duplicate content, canonical tags, hreflang implementation, structured data, and Core Web Vitals. For each item, explain why it matters and how to check it."

When to Use It: Before conducting a technical SEO audit or when training team members.

Variations:

• "Create a technical SEO audit checklist specifically for WordPress sites."
• "Develop a quick technical SEO health check I can run monthly."

Additional Information Required: CMS platform, site size, current known technical issues.

12. SEO Content Update Strategy

The Prompt: "Analyze this underperforming content that used to rank well: [paste content or URL]. Suggest specific updates to make it relevant for 2023, identify outdated information, recommend new sections to add, suggest updated statistics or examples, and explain how to preserve existing SEO value while improving relevance and comprehensiveness."

When to Use It: When refreshing older content that has lost rankings or traffic.

Variations:

• "Create a content refresh plan for these 5 blog posts that have declining traffic."
• "Suggest how to merge these 3 similar articles into one comprehensive guide without losing SEO value."

Additional Information Required: Historical performance data, current ranking positions, publish date, target keywords.

13. Featured Snippet Optimizer

The Prompt: "Analyze the featured snippet opportunity for [keyword]. What type of snippet currently appears (paragraph, list, table)? Create optimized content specifically designed to win this featured snippet, including the exact format, ideal length, and structured approach. Explain why this format would likely outperform the current featured result."

When to Use It: When targeting high-value keywords that display featured snippets.

Variations:

• "Create 'People Also Ask' optimized content for questions related to [keyword]."
• "Develop table-formatted content to capture the featured snippet for [keyword]."

Additional Information Required: Current featured snippet content, related questions showing in PAA boxes.

14. Content Readability Optimizer

The Prompt: "Improve the readability and SEO of this content while maintaining its meaning: [paste content]. Simplify complex sentences, add subheadings every 300 words, break up paragraphs longer than 3 sentences, add transition words, use active voice, incorporate the target keyword [keyword] naturally, and suggest 2-3 places to add relevant images or media."

When to Use It: When content is technically accurate but difficult to read or poorly structured.

Variations:

• "Optimize this technical content about [topic] for a general audience while preserving SEO value."
• "Restructure this wall of text into a scannable, SEO-friendly format."

Additional Information Required: Target reading level, target keyword, original content purpose.

Tips on How to Write AI SEO Claude Project Prompts

1. Be specific about SEO goals - Clearly state whether you're targeting rankings, click-through rates, conversions, or other metrics.
2. Include search intent - Specify whether you're targeting informational, navigational, commercial, or transactional queries.
3. Provide context about your industry - Claude works better with domain-specific information about your market.
4. Mention ranking factors - Reference specific ranking factors you want to address (content quality, user experience, E-E-A-T signals).
5. Set content parameters - Specify word counts, heading structures, and formatting based on what's working in your niche.
6. Reference time relevance - SEO changes constantly, so specify that you want current best practices for the present year.
7. Ask for explanations - Request that Claude explain SEO concepts or recommendations to improve your team's knowledge.
8. Include competitor examples - Provide examples of successful competitors to analyze and learn from.
9. Specify audience targeting - Detail who your content is for to ensure SEO recommendations align with user needs.
10. Request actionable steps - Ask for specific implementation instructions rather than just general advice.
11. Include technical constraints - Mention platform limitations (WordPress, Shopify, etc.) that might affect SEO implementation.
12. Request prioritization - Ask Claude to rank recommendations by potential impact to focus your efforts.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how teams leverage AI for content marketing and SEO through its specialized prompt management platform. Rather than starting from scratch with each SEO task, AirOps provides a structured framework where your best-performing SEO prompts become reusable assets.

The platform allows you to:

• Store and categorize your most effective SEO prompts by task type
• Share optimized prompts across your marketing team for consistent results
• Track which prompt variations deliver the best SEO outcomes
• Create prompt workflows that connect different SEO tasks together
• Integrate AI-generated content directly into your publishing systems

By systematizing your prompt approach, AirOps eliminates the trial and error typically associated with AI tools. Your team spends less time crafting perfect prompts and more time implementing winning SEO strategies.

For content teams managing multiple SEO projects, AirOps provides the infrastructure to scale AI usage efficiently. Whether you're conducting keyword research, creating content briefs, or optimizing existing pages, having a central repository of proven prompts dramatically accelerates your workflow.

Ready to transform your SEO processes with AI? Visit AirOps today to see how structured prompt management can give your team a competitive advantage in search rankings while cutting content production time in half.

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