14 Perplexity AI SEO Prompts for Trending Content Ideas

1. Trending Topic Analysis Prompt

The Prompt: "Analyze the top 5 trending topics in [industry] this month. For each topic, provide search volume data, related keywords, content angle suggestions, and why it's gaining traction now."

When to Use It: When you need to quickly identify emerging trends in your industry and want data-backed content ideas that are currently gaining search momentum.

Variations:

• "What topics in [industry] have shown the biggest search growth in the past 30 days?"
• "Identify seasonal trends starting to emerge in [industry] with the highest search potential."

Additional Information Required: Your specific industry, niche, or market segment; geographic focus if relevant; any specific subtopics you want to prioritize.

2. Competitor Gap Analysis Prompt

The Prompt: "Analyze the top 10 performing content pieces from [competitor 1, competitor 2, competitor 3] in the past 3 months. Identify content gaps I could fill with new articles that target similar but underserved search intent."

When to Use It: When looking to gain market share by creating content that outperforms competitors while finding unique angles they haven't covered.

Variations:

• "What content topics are my competitors ranking for that I'm not covering yet?"
• "Find search queries where [competitor] ranks but has weak content I could improve upon."

Additional Information Required: Names of 3-5 direct competitors; your current content focus areas; any specific keywords or topics you're targeting.

3. Question-Based Content Prompt

The Prompt: "Find the top 20 questions people are asking about [topic] on Reddit, Quora, and forums in the past month. Group them by search intent and suggest comprehensive content pieces that could answer multiple related questions."

When to Use It: When creating FAQ content, guides, or when you want to address real user questions that may not show up in traditional keyword research.

Variations:

• "What are the most common 'how-to' questions about [topic] people are asking online right now?"
• "Identify 'what is' and 'why' questions trending for [topic] that show informational search intent."

Additional Information Required: Your main topic or product category; any specific subtopics to focus on; target audience demographics if relevant.

4. SERP Feature Opportunity Prompt

The Prompt: "Find [industry] keywords with high search volume where featured snippets, People Also Ask boxes, or other SERP features are available but not optimally filled. Suggest content structures that could win these positions."

When to Use It: When specifically targeting SERP features to increase visibility without necessarily needing to rank #1.

Variations:

• "Identify 'how-to' queries in [industry] where step-by-step featured snippets appear but could be improved."
• "Find definition-based queries where a better glossary-style content piece could win the featured snippet."

Additional Information Required: Your industry or topic focus; content types you're willing to create (lists, step-by-step guides, definitions, etc.); current keyword targets.

5. Seasonal Trend Anticipation Prompt

The Prompt: "Based on historical search data, predict the top 10 trending topics in [industry] for the upcoming [season/holiday/event]. For each topic, suggest content ideas that should be published [X weeks] before the trend peaks."

When to Use It: For planning seasonal content calendars and getting ahead of predictable search trends.

Variations:

• "What [holiday]-related search terms start trending earliest each year in my industry?"
• "Identify evergreen seasonal topics in [industry] that peak annually and suggest refresh strategies."

Additional Information Required: Your industry; upcoming season, holiday, or event; lead time for content creation; historical seasonal performance data if available.

6. Long-Form Content Opportunity Prompt

The Prompt: "Find complex topics in [industry] where search results show mainly shallow content under 1,000 words. Suggest comprehensive guides (2,000+ words) that could rank by covering all subtopics and user questions."

When to Use It: When planning cornerstone content or comprehensive guides that can attract links and establish topical authority.

Variations:

• "Identify [industry] topics where the top 10 results lack depth and expertise that I could provide."
• "Find high-volume [industry] search terms where visual guides or infographics are missing from current results."

Additional Information Required: Your industry expertise areas; content production capabilities; target keyword difficulty range; existing content that could be expanded.

7. News-Jacking SEO Prompt

The Prompt: "Identify recent news events or announcements in [industry] from the past week that are generating search interest. For each, suggest content angles that connect the news to evergreen topics for longer-term SEO value."

When to Use It: When you want to capitalize on current events while building content with lasting value beyond the news cycle.

Variations:

• "Find industry announcements from the past 48 hours with growing search interest and suggest timely response content."
• "Identify [industry] news topics that typically maintain search interest for 3+ months after initial announcements."

Additional Information Required: Your industry; response time capabilities; evergreen topics you already cover; news sources you follow.

8. Featured Expert Content Prompt

The Prompt: "Find trending [industry] topics where expert insights are lacking in current search results. Suggest interview questions for industry experts that would create unique, authoritative content on these topics."

When to Use It: When planning expert interviews, roundups, or when you have access to industry experts who can provide unique insights.

Variations:

• "Identify controversial [industry] topics where presenting multiple expert opinions could create valuable content."
• "Find technical [industry] topics where expert tutorials or walkthroughs are missing from search results."

Additional Information Required: Access to experts or interview subjects; your content production timeline; specific expertise areas of your available experts.

9. Video Content Opportunity Prompt

The Prompt: "Identify [industry] search queries where video results appear prominently but quality content is lacking. Suggest video content ideas with timestamps and key points that could rank both on YouTube and in Google search."

When to Use It: When planning video content strategy or looking to expand existing text content into video format.

Variations:

• "Find 'how-to' queries in [industry] where video tutorials would better serve user intent than text."
• "Identify [industry] topics with high YouTube search volume but low competition."

Additional Information Required: Video production capabilities; existing content that could be repurposed; target video length preferences; YouTube channel focus if applicable.

10. Local SEO Content Prompt

The Prompt: "Find trending local search queries for [industry] in [location] that show commercial intent. Suggest location-specific content ideas that could rank for these terms and drive local business."

When to Use It: For businesses with physical locations or those targeting specific geographic markets.

Variations:

• "Identify seasonal local events in [location] that drive related [industry] searches."
• "Find neighborhood-specific search terms in [city] related to [industry] services."

Additional Information Required: Target locations; business service areas; local business details; any location-specific offerings or specialties.

11. User-Generated Content Prompt

The Prompt: "Analyze trending topics in [industry] where user reviews, testimonials, or case studies could be compiled into valuable SEO content. Suggest frameworks for turning customer experiences into search-optimized content."

When to Use It: When you have access to customer testimonials, reviews, or user stories that could be leveraged for SEO content.

Variations:

• "Find [product category] features that users frequently mention in reviews that could be highlighted in SEO content."
• "Identify common customer questions or concerns from reviews that could be addressed in FAQ content."

Additional Information Required: Access to customer reviews or testimonials; product categories; typical customer journey stages; customer pain points.

12. E-E-A-T Content Enhancement Prompt

The Prompt: "Analyze top-ranking content for [keyword] and identify E-E-A-T elements they include. Suggest ways to create content with stronger expertise, experience, authoritativeness, and trustworthiness signals for this topic."

When to Use It: When targeting competitive keywords in YMYL (Your Money or Your Life) niches or when looking to improve content quality signals.

Variations:

• "Find [industry] topics where credentials and expertise are heavily weighted in search rankings."
• "Identify trust signals missing from my existing content about [topic] compared to top-ranking pages."

Additional Information Required: Your credentials or expertise; available expert contributors; current content E-E-A-T elements; target keywords.

13. Content Refresh Strategy Prompt

The Prompt: "Analyze my existing article on [topic/URL] and identify outdated information, missing subtopics, and new keyword opportunities based on current search trends. Suggest a comprehensive update plan to improve rankings."

When to Use It: When auditing and updating existing content to maintain or improve rankings.

Variations:

• "Find statistics, studies, or references in my [topic] content that need updating with newer data."
• "Identify new subtopics that have emerged for [keyword] since my content was published."

Additional Information Required: URL of existing content; publication date; current rankings; target keywords; performance history.

14. Voice Search Optimization Prompt

The Prompt: "Identify conversational, question-based queries related to [topic] that are likely used in voice searches. Suggest content structures that would optimize for both voice results and traditional search."

When to Use It: When optimizing for voice search or creating content that targets conversational queries.

Variations:

• "Find long-tail, natural language queries about [topic] that voice assistants struggle to answer well."
• "Identify 'near me' or local intent queries related to [business type] commonly used in voice search."

Additional Information Required: Your topic focus; local business information if relevant; existing FAQ content; target devices or voice assistants.

How do you find trending topics on Perplexity AI?

Ask Perplexity to list trending topics in your industry weekly. Request search volume, related keywords, and each topic's momentum. Perplexity searches the live web and surfaces current articles. Review the cited sources, then shortlist topics matching audience intent.

How do you generate traffic from Perplexity AI?

Create content that directly answers the questions Perplexity users ask. Structure answers in short, quotable paragraphs near each heading. Add schema markup, clear sources, and current statistics to earn citations. Perplexity links cited pages, so strong answers drive referral traffic.

How do you track keyword performance in Perplexity AI?

Prompt Perplexity to compare your target keywords against current SERP results. Ask which queries show weak content, rising volume, or unclaimed SERP features. Track citation rate and average position for each priority keyword monthly. Use the gaps to prioritize new trending content ideas.

How do you find SERP feature opportunities with Perplexity AI?

Ask Perplexity for keywords where featured snippets or People Also Ask boxes appear. Request queries where current answers stay shallow or outdated. Structure your content as direct definitions, numbered steps, and concise lists. This format wins featured snippets and AI answer engine citations.