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AirOps Updates

Monthly Feature Roundup: Faster Insights, Deeper Visibility, Better Decisions

Amr Shafik
January 8, 2026
January 8, 2026
Updated:
TL;DR

Things move fast around here! This monthly release roundup is our way of surfacing some of the things we've been working on that'll help you win at AI Search.

Today, we’re excited to launch several improvements to kick off 2026 strong.

Optimizing content for AI search isn’t a one time to-do list. Answers shift. Models change. Sources change. Long term visibility depends on consistently improving and growing your earned and owned content base to ensure citation and visibility improve over time.

See where you’re cited at a glance, with Citations Matrix

We’ve introduced a new matrix view in Analytics that makes it easier to understand how often your brand is cited by each AI platform.

With the Citations Matrix, you can:

  • Compare citation frequency across AI engines
  • View performance by Topic, Domain Category, or against competitors
  • Quickly spot gaps and opportunities without digging through individual prompts

This gives you a clean snapshot of your relative performance.

Citations Matrix View

Get a deeper sample set with Multi-Answer Collection

Enterprise customers can now collect multiple AI engine answers per prompt per day to get a larger, more representative samples of responses.

Models often vary their recommendations and citations from one response to the next so multiple answers helps you get a more representative snapshot of what's really happening. By looking across more responses, you can spot citation patterns, understand true visibility, and make clearer decisions.

Multi-Answer Frequencies

Know what kind of sites are citing you with Domain Categories

We've added a new visualization that shows what types of domains are being cited for the prompts you are tracking, like Social, Media, Reviews, or Marketplaces.

This helps you understand the mix of sources AI engines rely on for different prompts and topics, spot patterns across categories, and see how citation behavior changes by query type.

Domain Categories

Here's how we're defining the various categories:

Category Description Examples
Owned The brand's own website and properties company.com, blog.company.com, help.company.com
Competitors Competitor sites added by the brand to their workspace for tracking Direct competitors
Social Social media networks with high reach but often lower purchase intent Instagram, YouTube, TikTok, LinkedIn, X/Twitter
Communities Discussion platforms with high engagement and authentic peer recommendations Reddit, Discord, Quora, specialized forums
Reviews High-intent sites where users actively compare and evaluate options G2, Capterra, NerdWallet, Bankrate, TechRadar
Media News outlets, industry publications, and content sites for authority building TechCrunch, Forbes, The Verge, industry blogs
Educational Knowledge bases and learning resources for top-of-funnel awareness Wikipedia, Investopedia, how-to guides, tutorials
Marketplaces E-commerce and service platforms where direct transactions occur Amazon, Airbnb, Viator, Etsy, B2B marketplaces
Products Product and service company websites across all industries Salesforce, Chime, SaaS tools, financial products, B2B solutions
Affiliates Performance-driven sites focused on conversions through affiliate links Affiliate.com, coupon sites, deal aggregators
Other Domains that don't fit into the categories above Miscellaneous sites, niche platforms, uncategorized

Prioritize the prompts that matter most with Enhanced Prompt Insights + Tags

The Prompts section now lets you tag and organize prompts based on your priorities.

For example, you can group all of your Q1 launch prompts or tag prompts that should be listicles, then view and manage them together in one place. This makes it easier to stay focused on the prompts that matter most and keep large prompt sets organized as you monitor how they perform.

Built for teams engineering content that performs

These improvements are designed to show you what’s really happening behind the scenes so you can focus on what’s working, fix what isn’t, and move faster without second-guessing every decision. Let’s make this the year teams move faster with clarity & confidence 🚀

AirOps helps teams build the content engineering foundations they need, automate structured workflows, strengthen AEO readiness and understand how AI systems surface their brand.

If you want to modernize your content operations and get ready for what comes next, book a call with our team.

Win AI Search.

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