How people find information has changed more in the past year than in the previous thirty. Instead of typing a question into Google and scrolling through ten blue links, billions of people are now getting direct answers from AI platforms like ChatGPT, Claude and Gemini.

That single behavior change is rewriting how brands are discovered. When your customers stop clicking, traditional SEO and content strategies stop working. The playbook that defined a generation of growth is collapsing, and with it, the visibility companies have long relied on to reach their audiences.

We built AirOps to help companies survive and thrive in this new era. Today, we’re announcing $40 million in Series B funding led by Mike Duboe at Greylock to build the definitive platform, playbook, and profession for winning AI search.

As a former GTM leader, Mike saw the same shift we see: the old way of discovery is quickly becoming extinct, and marketers need a new system of action for AI-driven discovery. But what excited him even more was the enthusiasm from our customers, marketers who were seeing real results, today.

We’re especially proud that over two dozen CMOs and marketing leaders, who’ve seen the product’s impact firsthand, joined the round - a testament to how central the platform has become to the next generation of marketing teams.

The process moved fast (we closed our term sheet in just five days) because the urgency is real. Every company is watching its organic traffic decline and searching for a playbook to take action and win this new battle for visibility.

Winning AI search requires a new system of action

AirOps isn’t just another visibility tracker, there are enough of those. It’s an end-to-end content engineering platform that helps marketers 1) analyze how their brand performs across onsite and offsite channels, 2) know exactly what to prioritize to improve it, and 3) create and refresh content grounded in their brand’s voice, tone, and proprietary knowledge to ensure consistency and authority at scale. 

AirOps connects every part of the content lifecycle in one unified system, keeping every piece accurate, current, and on-brand. The result is clarity, control, and confidence. Marketers can focus on what matters most and ensure their brand is seen across every channel where discovery happens.

Leading brands like Ramp, Webflow, Kayak, Klaviyo, and Chime use AirOps as their command center for visibility, ensuring their content shows up with authority and accuracy wherever customers are asking questions.

The Road Ahead

With this new funding, we’ll:

1. Accelerate our product roadmap, further establishing AirOps as the only end-to-end system of action for AI search.
   
2. Strengthen our enterprise go-to-market motion, with a focus on deepening ecosystem partnerships and expansion into Europe and beyond.
   
3. Double down on the AirOps Content Engineering community to help marketing teams build resiliency and thrive in the new era of discovery.

Beyond building the best platform for marketers, we strongly believe that investing in research, community, and education are how the next generation of marketers will succeed together. None of this is easy, and we’re here to support, train, and inspire as marketers evolve into content engineers, moving from one-off campaigns to orchestrated systems that still reflect quality and craft.

If you’re a brand ready to take control of your AI search visibility, this is your moment.

Lastly, a huge thank you to our customers, our inexhaustibly supportive family and friends, and our investors, including Greylock, Unusual Ventures, Wing VC, Frontline, Xfund, Village Global, Founder Collective and many others.

Book a demo to learn more or start your free trial.