How are AI overviews changing clicks? 

What about AI mode? 

And does Google search results influence LLMs?

Google is in the middle of its biggest transformation in years. AI Mode, AI Overviews, and algorithm updates are changing how results appear, how traffic flows, and what it takes to be found. Lily Ray will break it down for us.

Join Lily Ray, VP of SEO Strategy & Research at Amsive, for a data-rich walkthrough of Google’s newest AI updates and the ranking shifts behind them. Known for her rigorous analysis of core updates, Lily will break down exactly what SEOs and content teams must do to stay seen.

What You’ll Learn:

• ‍How E-E-A-T is evolving and which signals actually matter for AI-powered SERPs
• ‍What AIO means for your traffic real data on click-through drops and how to respond
• ‍Tracking AI Mode workarounds for GA4, GSC, and new UI patterns
• ‍Winning with “authenticity” and what separates the sites that recover from core updates
• ‍AEO & KPIs for 2025: How to measure answer visibility and prove SEO’s value

Who Is This For?

• SEO & Content Leaders – Cut through the noise and get the news and trends
• ‍Growth & Marketing Teams – See how AI search impacts traffic, attribution, and reporting
• ‍Agencies & Consultants – Bring clients frameworks to adapt, recover, and win in the new search landscape

Event Details‍

• Date: 12/3
• Time: 1pm EST
• Location: Live on Zoom (recording provided)

Why You Should Attend

This is your chance to get data-backed guidance and practical strategies from one of the most respected voices in SEO.

Reserve your spot now for what's next with Google.