HubSpot’s acquisition of XFunnel is a clear signal: Answer Engine Optimization (AEO) is officially becoming a core marketing function. As buyers increasingly turn to tools like ChatGPT, Claude, and Perplexity for answers, HubSpot has shared that AI-driven leads convert three times better than traditional search.

But for teams already using XFunnel, the acquisition introduces an urgent question:

What happens to the AEO data you’ve already spent months building?

As XFunnel is spun down and integrated into HubSpot, many customers are now facing real, practical concerns about their historical data. 

AirOps Makes AEO Data Portable, Connected, and Actionable

AirOps is built to ingest external AEO data and connect it directly to your content and SEO workflows, rather than locking it inside a single platform.

For former XFunnel customers, that means:

• Migrating historical XFunnel AEO data into AirOps without losing trendlines
• Continuing AI visibility tracking with continuity, not disruption
• Preserving past AEO research so progress is measurable over time

Instead of forcing teams to choose between staying locked in or starting over, AirOps ensures your AEO data remains portable, usable, and defensible as the category matures.

When AEO Becomes a Feature, Not a Focus

If you chose XFunnel early, it was probably because you wanted things the big platforms didn’t offer yet:

• Clear visibility into how your brand appears in AI-generated answers
• Historical AEO data you could trend over time
• Freedom to experiment outside traditional SEO tooling

That context matters. Because as XFunnel is folded into HubSpot, many teams are facing an uncomfortable question:

What happens to the AEO work we’ve already done?

Why Teams Are Moving from XFunnel to AirOps

When AEO data lives inside a tool that’s being folded into a broader suite, teams slow down. Experiments get harder. Iteration takes longer. Decisions wait on roadmaps you don’t control.

Momentum actually dies from waiting, not switching.

In AirOps, AEO is more than a dashboard, it’s also a fundamental workflow. Instead of isolating AI visibility inside another analytics view, AirOps connects insights directly to the work that matters, content creation, optimization, and iteration.

Teams choose AirOps because it:

• Provides insights into content performance
• Connects insights to action, not just reporting
• Gives content and SEO teams control, without locking them into a full marketing suite
  

That’s why AirOps offers a white-glove migration for former XFunnel customers.

We help teams:

• Preserve historical AEO data
• Maintain continuity in AI visibility tracking
• Use past insights to guide future content decisions

Don’t Let Your Work Disappear

If you invested in XFunnel early, you did the hardest part already. You started measuring AI visibility before most of the market.

You’ve decided that AEO matters, and the question is if you’ll carry that momentum forward or reset it.

AirOps offers a hands-on XFunnel migration for teams that want to:

• Preserve months of AEO history
• Keep benchmarks intact
• Move forward without rebuilding workflows from scratch

If You’re on XFunnel, Timing Matters

A narrow window is opening. XFunnel is being spun down, historical AEO data is at risk, and AI visibility is becoming more visible and more scrutinized inside organizations. If you’re an XFunnel customer, this is the moment to decide whether your AEO history continues forward or disappears when the platform does.

Talk to the AirOps team about migrating from XFunnel

We’ll review your current setup, confirm what data can be preserved, and show how it maps directly into AirOps’ Insights and content workflows.

If AEO is on your 2026 roadmap, this is the cleanest way to avoid losing a year of learning.

Schedule a session with the AirOps team and mention Xfunnel migration when you do.