Marketing leaders are rethinking how they measure success. Traditional search volume is dropping 25% by 2026 according to Gartner. You're no longer fighting for a blue link—you're fighting to be the cited answer in AI conversations.

Peec.ai shows you where you stand in this new reality. It tracks your visibility across major LLMs. But here's the thing: seeing the problem is only half the battle. The hard part? Actually fixing it. Most teams have the data but lack the workflows to refresh content, update schemas, and ship changes fast enough.

This guide covers 11 alternatives to Peec.ai, from tracking tools to full content engineering platforms. We'll help you find what fits your team, whether you need deep analytics, enterprise governance, or the ability to turn insights into published content.

What Is Peec.ai?

Peec.ai is a specialized B2B SaaS platform built for AI search analytics. It helps marketing teams benchmark their brand performance across Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini.

The platform solves the visibility problem by using UI scraping and browser automation. Instead of relying on developer APIs, it replicates an "authentic" user experience to show you exactly what a real person sees when they ask an AI about your brand.

Key capabilities include:

• Visibility Tracking: Measuring your share of voice in AI responses.
• Sentiment Analysis: Scoring brand perception on a scale of 0–100.
• Source Analysis: Identifying which citations and sources the models use to construct answers.
• Position Tracking: Ranking your brand against competitors in AI-generated lists.

Peec.ai is primarily an LLM monitoring tool. It is best suited for marketing teams and SEO agencies that need to benchmark their presence in the "zero-click" search era and report on share of voice.

Why Look for Peec.ai Alternatives?

Peec.ai shows you the problem. But brands cited in AI responses earn 35% more organic clicks—so you need to actually fix it. Here's why teams look elsewhere:‍

• ‍No execution layer. Peec.ai tells you where you're losing visibility. It doesn't help you fix it. No workflows, no AI content generation, no CMS integrations. You're stuck bridging the gap manually.‍
• 24-hour refresh cycles. Data updates once a day. If you're managing a PR crisis or fast-moving news cycle, that's too slow.‍
• Limited integrations. Mostly just Looker Studio. Enterprise teams need native connections to CRMs, project tools (Jira, Asana), and CMS platforms (WordPress, Webflow).‍
• Prompt-based pricing. Costs scale with query volume. If you're tracking thousands of SKUs or running localized queries across regions, the bill adds up fast.

The Best Peec.ai Alternatives in 2026

1. AirOps: Best for Creating Content and SEO with AI

Overview

AirOps is a Content Engineering Platform designed for teams that need to move beyond passive monitoring. While most tools stop at telling you where you rank, AirOps connects those insights directly to execution. It unifies SEO data, AI search visibility, and content operations into a single system, allowing you to fix visibility gaps immediately.

Key Features

• Page360: A unified dashboard that combines AI search signals, Google Search Console data, and GA4 metrics. This gives you a complete view of how content performs across both traditional and AI search.
• Actionable Workflows: You can instantly launch "Content Refresh" or "New Content" workflows directly from your visibility insights.
• Grid: A spreadsheet-like command center for running bulk AI operations. You can optimize 500 product descriptions or refresh 50 articles simultaneously with human-in-the-loop review.
• Deep Research: Agentic workflows perform live web research to ensure your content is factually accurate, up-to-date, and optimized for answer engines.

Best For

SEO and Content Directors who need to fix visibility issues at scale, not just monitor them. It is ideal for teams wanting to automate the "Insight → Action → Publish" loop. Get more details on Peec and AirOps to find the right fit.

Pros

• Closes the loop: Turns visibility data directly into published content updates.
• Scalable execution: The Grid interface allows for massive bulk operations that would take weeks manually.
• Unified data: Combines traditional SEO and AI metrics in one view (Page360).
• CMS Integration: Pushes updates directly to platforms like Webflow, WordPress, and Shopify.

Cons

• Learning curve: The workflow builder is powerful but requires some initial setup time to customize for your specific needs.
• Focus on action: Teams looking only for a passive rank tracker might find the execution features unnecessary.

Pricing

Custom. AirOps offers flexible plans starting with a free tier, with Pro and Enterprise options available for scaling teams.

2. Profound: Best for AI Visibility and LLM Tracking

Overview

Profound is an enterprise-grade platform focused strictly on Answer Engine Optimization (AEO). It emphasizes technical observability and compliance, making it a strong choice for large organizations that need rigorous data governance alongside their visibility tracking.

Key Features

• Agent Analytics: Server-side tracking of AI crawler behavior (e.g., OAI-SearchBot). This allows you to attribute traffic and understand exactly how bots are interacting with your site.
• 10+ Engines Tracked: Extensive coverage that includes regional models like DeepSeek and specialized engines like Grok, alongside the major players.
• Enterprise Compliance: SOC 2 Type II and HIPAA compliant, ensuring it meets the strict security standards of regulated industries.

Best For

Large enterprises and regulated industries (healthcare, finance) needing deep technical visibility and strict data governance. Compare Profound and AirOps to find the best AI workflow tool for your team.

Pros

• Broad coverage: Tracks a wider range of niche and regional engines than most competitors.
• Technical depth: Server-side bot analytics provide data that client-side tools miss.
• Security: High compliance standards make it safe for sensitive industries.

Cons

• Execution gap: Like Peec.ai, it focuses more on analytics than content creation workflows.
• Cost: Enterprise-focused pricing can be a barrier for smaller teams.

Pricing

Tiers start at $99/mo; Enterprise custom pricing available.

3. Scrunch: Best for AI Visibility & Competitor Tracking

Overview

Scrunch positions itself as an "AI Customer Experience Platform." It combines monitoring with a unique delivery layer designed to serve optimized content specifically to AI agents, ensuring they read exactly what you want them to read.

Key Features

• Agent Experience Platform (AXP): A technical delivery layer that serves optimized, machine-readable content versions specifically to AI agents, bypassing complex HTML.
• Raw Data Access: Provides API access to raw AI response text, allowing data teams to perform granular internal analysis.
• Comprehensive Monitoring: Tracks 8 major platforms, including Google AI Mode and Copilot.

Best For

Tech-forward marketing teams and agencies wanting to control exactly what content is served to AI bots via AXP.

Pros

• Control: AXP gives you direct control over how agents ingest your content.
• Data access: Strong API capabilities for teams building their own dashboards.
• Differentiation: Unique focus on the "agent experience" rather than just human experience.

Cons

• Technical implementation: Implementing the Scrunch AXP requires more technical resources than standard tracking tools.
• History limits: The API limits access to 90 days of historical data.

Pricing

Explorer ($100/mo), Growth ($500/mo), and Custom Enterprise.

4. AthenaHQ: Best for Deep GEO/AI Search Analytics

Overview

AthenaHQ is a Generative Engine Optimization (GEO) platform focused on brand governance. It helps enterprise brands and eCommerce merchants manage their reputation and revenue attribution within AI search results.

Key Features

• Custom Metrics: Features the "Athena Citation Engine (ACE)" and "Query Volume Estimation Model (QVEM)" to estimate search demand where official data is missing.
• Action Center: Includes workflows to draft and refresh content while strictly enforcing brand voice guidelines.
• Smart Crawler Control: Tools to manage robots.txt and llms.txt dynamically, giving you control over who crawls your site.

Best For

Enterprise brands and eCommerce merchants needing specific revenue attribution and brand reputation governance in AI results. Compare Athena and AirOps to find the tool that's right for your company.

Pros

• Brand safety: Strong focus on maintaining brand voice and reputation.
• Metric innovation: Proprietary models help quantify the "black box" of AI search volume.
• Crawler management: Helps technical teams manage bot access easily.

Cons

• Credit consumption: Users report burning through credits quickly due to the pricing model.
• Pricing clarity: Public pricing can be confusing regarding credit limits.

Pricing

Self-serve (~$295/mo) and Custom Enterprise.

5. Rankshift: Best for AI Visibility Tracking

Overview

Rankshift is a streamlined analytics platform focused purely on capturing "UI-based" AI responses. It aims to reflect the true user experience by capturing data from the actual interface rather than relying solely on APIs.

Key Features

• UI-Captured Data: Captures data from the actual user interface to ensure high fidelity to the real user experience.
• Unlimited Users/Projects: A flexible licensing model that doesn't charge per seat, making it great for agencies.
• Looker Studio Integration: Strong connectors allow for custom reporting setups.

Best For

Agencies and marketing teams who need a dedicated, scalable monitoring tool without the complexity of content execution features.

Pros

• Agency friendly: Unlimited users and projects remove friction for growing teams.
• Data fidelity: UI scraping captures the exact user experience.
• Simple reporting: Easy integration with Looker Studio.

Cons

• Monitoring only: Lacks content creation or optimization workflows.
• No API docs: Public API documentation is not readily available.

Pricing

Credit-based model starting around €69/mo.

6. Conductor: Best for Enterprise AEO Platform

Overview

Conductor is a legacy enterprise SEO platform that has successfully integrated AEO capabilities. It acts as a "command center" for large global enterprises, unifying traditional SEO data with new AI visibility metrics.

Key Features

• Unified Data Engine: Combines technical SEO, content intelligence, and AI visibility in one platform.
• API-First Collection: Uses official APIs for data stability and compliance, backed by ISO 42001 certification.
• MCP Server: Connects Conductor intelligence directly to LLMs like ChatGPT for agentic workflows.

Best For

Large global enterprises requiring a single, secure platform for both traditional SEO and emerging AI search visibility.

Pros

• Stability: API-first approach ensures reliable data collection.
• Security: High compliance standards (ISO/SOC 2) for enterprise needs.
• Support: Excellent customer support and educational resources.

Cons

• Cost: Premium enterprise pricing is a barrier for mid-market teams.
• Data freshness: The platform tracks ranks weekly by default, not daily.

Pricing

Premium enterprise pricing (Value-based).

7. seoClarity: Best for AI Search Optimization

Overview

seoClarity is an enterprise platform known for its "no limits" approach to data. It offers unrestricted access to crawl data and keywords, along with strong execution capabilities via its ClarityAutomate tool.

Key Features

• Clarity ArcAI: A dedicated solution for monitoring AI search visibility and sentiment.
• ClarityAutomate: Allows SEOs to deploy changes (schema, links) via edge injection, bypassing developer queues.
• Unlimited Scale: No caps on users, pages, or competitors, which is unique in the enterprise space.

Best For

Large eCommerce and enterprise sites with massive page counts needing unrestricted data access and edge-deployment capabilities.

Pros

• Uncapped access: No arbitrary limits on data or users.
• Edge execution: Ability to deploy fixes without engineering support.
• Scale: Built to handle millions of pages.

Cons

• UI complexity: The interface can be overwhelming and has a steep learning curve.
• Price: High starting price point makes it inaccessible for smaller companies.

Pricing

Enterprise tiers starting ~$2,500+/mo.

8. Semrush: Best for SEO, PPC & Competitive Research

Overview

Semrush is a widely adopted all-in-one marketing platform. With "Semrush One," it has expanded into AI visibility, allowing teams to track share of voice in LLMs alongside their traditional Google rankings.

Key Features

• AI Visibility Toolkit: Tracks share of voice in LLMs alongside traditional Google rankings.
• Massive Data Scale: Uses huge databases of keywords and backlinks for comprehensive research.
• Semrush Copilot: An AI assistant that provides personalized recommendations and alerts.

Best For

Marketing teams wanting to consolidate SEO, PPC, Social, and AI tracking into a single, familiar vendor ecosystem.

Pros

• Consolidation: Covers almost every aspect of digital marketing in one tool.
• Data volume: Massive keyword and backlink databases.
• Familiarity: Industry-standard interface that many marketers already know.

Cons

• Cost complexity: Modular pricing means costs can add up quickly with add-ons.
• Traffic accuracy: Traffic data is estimated and can differ from internal analytics.

Pricing

Modular pricing; Semrush One bundles start at $199/mo.

9. Search Atlas: Best for AI SEO Automation Platform

Overview

Search Atlas is an execution-focused platform that uses "Agentic AI" to deploy fixes directly to websites. It positions itself as a high-value replacement for multiple tools, focusing on cost efficiency and automation.

Key Features

• OTTO SEO: An autonomous agent that can fix technical issues and optimize content via a pixel installation.
• LLM Visibility: Tracks brand mentions across ChatGPT, Gemini, and Perplexity.
• Cost Efficiency: Aggressive pricing strategy designed to replace expensive enterprise stacks.

Best For

Agencies and in-house teams who want "done-for-you" automation and are comfortable with pixel-based site modifications.

Pros

• Automation: OTTO agent executes fixes automatically.
• Value: Very competitive pricing for the feature set.
• Agency tools: Strong white-label and reporting features.

Cons

• Pixel dependency: Execution relies on a JS pixel, which can be a point of failure.
• Support: Reviews cite mixed experiences with support responsiveness.

Pricing

Starts at $99/mo; Agency plans at $999/mo.

10. Writesonic: Best for AI Search Visibility Tracking & Optimization

Overview

Originally an AI writing tool, Writesonic has evolved into a GEO platform. It combines visibility tracking with its strong content generation roots, offering a unified workflow for tracking and boosting visibility.

Key Features

• Real-Time Scraping: Monitors "real consumer web interfaces" rather than just APIs for accuracy.
• Content Suite: Extensive library of AI writing templates integrated with SEO data.
• AI Traffic Analytics: Server-side tracking of AI crawler traffic to see who is scraping your site.

Best For

Content-heavy teams who want an affordable, integrated solution for both tracking AI visibility and generating content to improve it.

Pros

• Content integration: Seamlessly moves from tracking to writing.
• Affordability: Accessible pricing for smaller teams.
• Crawler analytics: Visibility into bot traffic that GA4 misses.

Cons

• Workflow depth: Lacks the complex logic branching of enterprise platforms.
• Feature gaps: Some advertised features (like publishing) may still be in development.

Pricing

GEO plans start at $49/mo.

11. Adobe LLM Optimizer: Best for LLM and Generative AI Engine Visibility

Overview

Adobe LLM Optimizer is an enterprise solution integrated with the Adobe Experience Cloud. It focuses on attribution and "one-click" optimization for brands already deep in the Adobe ecosystem.

Key Features

• AEM Integration: Seamless "one-click" publishing for Adobe Experience Manager users.
• Financial Attribution: Calculates "projected traffic value" to help prioritize fixes based on revenue impact.
• Off-Domain Analysis: Tracks visibility on third-party sources like Reddit and Wikipedia.

Best For

Existing Adobe Experience Cloud customers who want to integrate AI search optimization directly into their enterprise CMS workflows.

Pros

• Workflow speed: One-click publishing for AEM users is a major time-saver.
• ROI focus: Financial attribution helps justify SEO investment.
• Off-site tracking: Monitors external sources that influence LLMs.

Cons

• Ecosystem lock-in: Best value is restricted to Adobe customers.
• Opaque pricing: No public pricing available.

Pricing

Custom enterprise pricing.

How to Choose the Right Peec.ai Alternative

The right platform depends on whether you need to just see the data or actually do something with it.

• Choose AirOps if you need to close the gap between insight and execution. If your team is struggling to update content fast enough to keep up with AI search, AirOps provides the workflows to fix visibility issues at scale.
• Choose Profound if you are in a regulated industry and need server-side analytics and strict compliance.
• Choose Semrush if you want to consolidate your entire marketing stack (SEO, PPC, Social) into one vendor.
• Choose Search Atlas if you are an agency that wants "done-for-you" automated fixes via pixel deployment.
• Choose Adobe LLM Optimizer if your organization already runs on Adobe Experience Manager.

Final Thoughts: Choosing the Best Peec.ai Alternative

The market has shifted from simple rank tracking to complex answer engine strategies. While Peec.ai offers a solid window into your AI visibility, modern marketing teams increasingly need tools that allow them to act on what they see.

If you only need a dashboard to report numbers, tools like Rankshift or Peec.ai are sufficient. If you need a massive enterprise suite, Conductor fits the bill.

But if you are building a content engine to grow your business that turns AI search insights into executed work, AirOps stands apart. By unifying measurement, workflows, bulk execution, and governance, AirOps closes the gap between knowing you have a problem and actually fixing it.

Ready to see how AirOps can transform your content operations? Book a strategy session to explore how it fits your team's needs.

Frequently Asked Questions

Can AirOps replace Peec.ai?

Yes, AirOps can replace Peec.ai for teams that want to combine monitoring with execution. While Peec.ai focuses strictly on analytics, AirOps provides visibility tracking plus the workflows to refresh content, create new pages, and optimize for AI agents. This effectively replaces the need for a separate monitoring tool and content creation stack.

Why is "Actionability" important in an AEO tool?

AI search results change rapidly, with AI agent traffic growing 6,900% YoY according to HUMAN telemetry. Merely knowing you lost visibility isn't enough; you need to rapidly update content, inject schema, or adjust phrasing to win it back. Tools like AirOps that integrate "Action" layers reduce the time between diagnosis and cure from weeks to minutes.

Do I need to track every AI engine (ChatGPT, Claude, Perplexity)?

It depends on your audience. For B2B, Perplexity and Claude are increasingly vital. For B2C, Google AI Overviews and ChatGPT are dominant. Most alternatives listed here cover the Big 5, but ensure your chosen tool covers the specific engines your customers use.