If you're leading content marketing or SEO in 2026, you already know AI search visibility matters.

Your team tracks citation rates and competitive share of voice across AI platforms. That measurement work is now baseline. Every serious content team does it.

The real challenge isn’t knowing where you appear. It’s acting on what you learn.

Most teams hit the same wall: insights pile up in dashboards while actual content updates move slowly. You identify pages losing ground in AI citations, but refreshing them at scale means stitching together your CMS, analytics tools, and manual workflows. The gap between diagnosis and execution is where momentum gets lost.

That operational reality shapes this comparison.

AirOps and Scrunch both address AI visibility, but they approach the problem from fundamentally different angles. One is built to connect visibility directly to execution. The other is designed to deliver deep intelligence and infrastructure optimization.

Understanding that distinction is the key to choosing the right platform.

AirOps vs Scrunch: Quick comparison

Both AirOps and Scrunch surface how brands appear inside AI-generated answers, but they are built for very different jobs after that insight appears.

The table below compares how each platform fits into a modern SEO and content operation.

Learn more about how AirOps and Scrunch stack up.

The biggest strategic difference comes down to where each platform stops.

AirOps is designed as an end-to-end content operating system, where AI visibility insights move directly into execution and publishing.

Scrunch functions as a monitoring and infrastructure optimization layer. It delivers comprehensive tracking and bot-level optimization, but leaves content creation and publishing to other tools.

What are AirOps and Scrunch?

AirOps is a content engineering platform built to turn AI visibility into execution. It connects measurement across five AI platforms directly to scalable workflows, bulk Grid operations, and native CMS publishing. Its Page360 decision engine prioritizes what to create or refresh by unifying AI citations with Google Search Console, GA4 engagement, and content freshness signals.

Scrunch is a brand monitoring platform built to track how AI engines talk about you across eight platforms. It diagnoses visibility gaps, measures share of voice against competitors, and serves optimized HTML to bots through its Agent Experience Platform (AXP). Scrunch answers the question: Where do we appear in AI responses?

Core capabilities: how AirOps and Scrunch stack up

AI visibility intelligence and actionability

AirOps surfaces AI search visibility signals across five major platforms and routes those signals into execution workflows. Page360 identifies what to create or refresh by combining AI citations with performance signals and content decay.

Scrunch monitors eight AI platforms, including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Meta AI, and Google AI Mode. This breadth supports competitive benchmarking and brand monitoring. Scrunch’s Influence Score helps teams prioritize third-party domains for outreach and partnerships.

AirOps workflows support content import, research, updates with human review, and CMS publishing. Page360 prioritizes actions using AI citations alongside Google Search Console data, GA4 engagement, and freshness signals.

Scrunch pairs AI visibility monitoring with infrastructure optimization through AXP at the CDN layer. Insights surface in dashboards and exports, while content changes take place in separate tools.

Workflow orchestration and operational scale

AirOps is built for execution.

Grids support bulk operations across hundreds of pages, with workflow mapping, version control, review steps, and direct CMS publishing. The workflow builder supports conditional logic, human approval, scheduling, triggers, and webhooks.

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Power Agents support SERP analysis, briefing, and content generation within governed workflows. Humans remain involved at every stage. Brand Kits enforce voice, facts, and rules across workflows, helping teams scale without losing governance.

Scrunch follows a Track, Understand, Optimize loop. Teams monitor brand presence, analyze citation gaps, and implement AXP to serve translated HTML to bots at the CDN layer.

AXP intercepts bot traffic and serves a parallel, bot-optimized version of the site without touching the CMS. Insights live in dashboards and exports. Content execution still happens elsewhere.

Data integration and ecosystem fit

AirOps functions as a central hub with native integrations across CMS platforms, SEO tools, and analytics. Prioritization, execution, and publishing live in one system.

Scrunch integrates primarily for monitoring and infrastructure. GA4 tracks referral traffic from AI platforms, while CDN integrations support AXP. API access is limited to Enterprise plans and capped at 90-day retention.

Cost transparency and control

AirOps uses task-based pricing across Solo, Pro, and Enterprise tiers. All plans support multiple leading AI models and CMS integrations, with optional bring-your-own API keys for teams with heavier usage.

Scrunch charges per prompt, with pricing tiers and AXP offered as a paid add-on for Growth and Enterprise plans.

AirOps ties cost to execution volume. Scrunch pricing reflects monitoring depth and infrastructure optimization.

Real-world: when to use each platform

AirOps works best for teams running systematic content refresh programs, programmatic SEO, and large-scale updates. Page360 prioritizes what to work on, and workflows handle research, rewriting with human review, and direct CMS publishing. Teams like Webflow, Klaviyo, Wiz, and Kayak use this approach to scale without adding headcount.

Scrunch fits teams focused on comprehensive competitive benchmarking and bot-level optimization. Its strength is visibility tracking across AI platforms and serving optimized HTML via AXP. Agencies often use Scrunch for prospecting and AI search reporting.

Strengths and limitations

AirOps

Strengths

• Unified prioritization across AI visibility, SEO, engagement, and freshness
• Bulk execution with direct CMS publishing
• Strong governance through Brand Kits and Knowledge Bases
• Broad integrations reduce tool sprawl

Limitations

• Requires upfront workflow setup
• Task-based pricing requires forecasting at very high volumes
• Tracks fewer AI platforms than Scrunch

Scrunch

Strengths

• Broad AI platform coverage
• Influence Score for third-party prioritization
• SOC 2 Type II compliance and enterprise controls
• Strong agency and reporting workflows

Limitations

• No native content creation or CMS publishing
• AXP is an add-on
• Limited data retention
• Execution depends on external tools

The bottom line: AirOps vs Scrunch in 2026

Choose AirOps when execution is the bottleneck. It’s built for teams managing hundreds of pages who need repeatable, governed systems to turn AI visibility into published updates.

Choose Scrunch when monitoring and infrastructure optimization are the priority. It excels at understanding where and how brands appear across AI platforms.

If your team keeps saying, “We know what needs updating — we just can’t keep up,” AirOps is built to close that gap.

How to decide between AirOps and Scrunch

Choose AirOps if:

• You need repeatable systems that execute, not just analyze
• Direct CMS publishing and governed content updates matter to your team
• You want to move from AI visibility to published updates in one platform
• You manage 200+ pages and run ongoing refresh cycles
• Your team knows what needs updating but struggles to keep pace

Choose Scrunch if:

• You need comprehensive competitive benchmarking across AI platforms
• You’re building internal or client-facing business cases for AI search investment
• You have technical resources to support CDN-level infrastructure changes
• You’re an agency that benefits from prospecting licenses and reporting depth
• Monitoring depth matters more than execution inside the platform

Why teams choose AirOps

AirOps closes the gap between insight and execution. Page360 helps teams decide what to work on by combining AI citations, SEO performance, engagement, and freshness signals. Grid then executes those updates at scale, with human review and direct CMS publishing built in.

Teams like Webflow and Klaviyo use AirOps to run systematic refresh programs that improve AI visibility and organic performance without adding headcount or stitching together disconnected tools.

If you’re ready to move beyond monitoring and turn AI visibility into repeatable execution, book a demo to see how AirOps supports that shift.

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Frequently asked questions: AirOps vs Scrunch

Which platform supports closed-loop execution from visibility insight to published content?

AirOps supports closed-loop execution. Page360 identifies opportunities, workflows import and refresh content with human review, and updates publish directly to supported CMS platforms.

Scrunch focuses on monitoring and bot-level optimization. Content creation and publishing happen in separate tools.

Can either platform automate content operations, including CMS publishing?

AirOps automates end-to-end content operations. Teams can create, edit, review, schedule, and publish updates directly to Webflow, WordPress, Contentful, and other CMSs.

Scrunch optimizes how bots interpret content through AXP but does not generate or publish content changes.

How does pricing differ between AirOps and Scrunch?

Scrunch uses prompt-based pricing, with AXP offered as a paid add-on on higher tiers.

AirOps uses task-based pricing with a free tier and includes execution capabilities across plans. Total cost depends on how much execution your team needs after insights are surfaced.

Which platform is better for long-term trend analysis?

AirOps maintains historical performance data across longer time horizons, enabling proactive refresh strategies rather than reactive monitoring.

Scrunch’s API data retention is limited to 90 days, which works for reactive monitoring but limits longitudinal analysis.