This season, we’re unwrapping something a little different: “12 Plays for the Holidays”, a daily series designed to help marketers take fast, high-impact actions that drive AI search visibility, rankings, citations, and growth.

Over the next 12 days, we’ll share one tactical play you can run immediately inside AirOps. No theory. No fluff. Just clear steps to surface opportunities, fix what’s slipping, and amplify what’s working.

Each play includes:

• A specific workflow in AirOps you can follow in minutes
• Where to find the biggest wins across AEO + SEO
• How to turn insights into action using Pages360, Grids, and Opportunity Inboxes
• Real examples from teams winning with AI search

We’re kicking it off with Play #1: Refresh Underperforming Pages: a proven strategy behind some of the biggest citation and traffic lifts we’ve seen this year.

Follow along daily here, or on LinkedIn, as we count down to the holidays.

Your future AI search traffic will thank you 🙂

Play #1:

If your brand’s traffic is dipping, rankings are softening, or citations are slowing down, you don’t always need new content. You need better content.

In the video below, Dillon walks you through:

• How to surface underperforming pages inside Pages360
• Use multi-filters across AEO + SEO to find the fastest recovery opportunities
• Identify which URLs are dropping in citations, clicks, and traffic, then prioritize refreshes in the Grid

Content Refreshes are one of many winning strategies. It’s how Chime tripled their AI search citations with AirOps.

Stay tuned for tomorrow for Play #2!

‍