7+ High-Level Tactics for Modern SEO Teams

Get a guided tour of the top tactics working in AI search and SEO today. See how to build content that gets retrieved, cited, and recommended when buyers ask the high-intent questions that matter most.

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This is a practical session for SEO and content teams building for Answer Engine Optimization (AEO). Learn what it takes to get retrieved, cited, and recommended when buyers ask the specific, high-intent questions that drive decisions.

In the session, you will learn:
How to optimize for the reasoning journey, not just the keyword. The question isn't what someone searches. It's what an LLM needs to confidently recommend your brand.

What retrieval-friendly content looks like in practice. Think clear, declarative passages of 100 to 300 tokens, structured FAQs, and comparison sections LLMs can extract cleanly.

How to use query fan-out to find where you're invisible. A single prompt generates dozens of related sub-queries. Knowing your fan-out themes reveals the gaps where competitors are winning citations you haven't thought to compete for.

How to mine customer language from Gong, Zendesk, and Intercom to surface the exact prompts buyers use before they're in the funnel. Keyword tools won't find these.

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