MoonPay 🟣 Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for 26k organic keywords and drive about 151k monthly organic visits (≈ $352k in equivalent ad spend), with minimal reliance on paid search.
- Brand demand is strong: “moonpay” alone drives ~21% of organic traffic, alongside major “price” queries like “bitcoin price” and “dogecoin price.”
- Traffic is concentrated on a few hub pages: / (~44k visits), /price/bitcoin (~29k), /price/dogecoin (~17k), and /buy/btc (~11k); your Authority Score is 49, supported by ~1.0m backlinks from ~13k referring domains.
Growth Opportunity
- Reduce concentration risk and grow non-brand demand by scaling winning templates: expand price, buy, sell, and swap pages across more assets and long-tail modifiers (e.g., “buy [coin],” “buy [coin] with credit card,” “sell [coin]”).
- Your “Learn” content (e.g., Etherscan/BscScan, wallet concepts) brings some traffic but is under-leveraged—systematically build topic clusters and internal links from learn → price → buy/sell to convert informational demand.
- With competitors far behind in organic visibility, you have room to widen your share-of-voice by publishing at scale (including localized content across your many international directories) and strengthening internal linking between high-traffic price pages and transaction pages.
Assessment
You already have a strong organic moat, but much of your traffic is tied to brand + a small set of price pages—leaving meaningful upside in scalable, high-intent “buy/sell/swap” coverage. The opportunity is to turn your visibility into deeper acquisition by expanding templates and building systematic content clusters. AirOps can help you execute that expansion consistently at scale.
Competition at a Glance
Analysis of 2 competitors (Transak and Ramp Network) shows MoonPay’s organic search visibility is the clear market leader in this set, with competitors far behind on both traffic and keyword coverage.
MoonPay ranks #1 in organic search traffic and #1 in ranking keywords, driving 150,844 estimated monthly organic visits from 25,714 keywords. The top-performing competitor is Transak, with 7,784 monthly organic visits from 5,332 keywords (while Ramp Network shows minimal visibility at 19 visits and 2 keywords).
This creates a strong market position: MoonPay captures the overwhelming majority of organic attention in the comparison set (about 95% of total traffic), indicating a significant share-of-voice advantage. The landscape reads as “MoonPay-led” with a distant second tier, meaning the primary narrative is not catching up—it's maintaining and reinforcing an already dominant lead while competitors remain comparatively small in organic search visibility.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
This play creates programmatic, high-intent purchase pages targeting users looking to buy specific tokens using local or alternative payment rails. By focusing on non-credit-card methods like iDEAL, PIX, and ACH, MoonPay can capture long-tail traffic that bypasses generic 'buy crypto' competition.
Example Keywords
- buy solana with iDEAL
- buy usdc with ach
- buy eth with pix
- buy btc with sepa transfer
Rationale
High-intent buyers often search for specific local payment rails to minimize fees or use preferred banking methods. These pages sit between generic discovery and the final checkout, capturing users ready to transact.
Topical Authority
MoonPay already dominates transactional 'buy' intent for major assets and has a massive existing directory of 'buy' pages, making it a natural authority for payment-specific variants.
Internal Data Sources
Utilize MoonPay's supported currencies feed, payment rail availability by country, and pricing disclosure data to ensure each page is technically accurate and compliant.
Estimated Number of Pages
2,000+ (Covering 170+ assets across 12-20 non-card payment methods)
This strategy develops high-intent 'cash out' landing pages that map specific tokens to payout methods and countries. It targets the underserved 'off-ramp' search market where users are looking for the most efficient way to turn crypto back into local fiat.
Example Keywords
- cash out eth to bank account
- sell usdt to sepa
- withdraw solana to ach
- convert btc to gbp faster payments
Rationale
Off-ramping is a critical part of the crypto lifecycle, yet content for specific token-to-bank-rail combinations is often thin. Providing clear, localized instructions drives high-intent traffic ready to use MoonPay's sell features.
Topical Authority
MoonPay's core positioning includes off-ramps, and the domain already ranks for 'how to sell bitcoin,' providing a strong foundation to expand into long-tail assets.
Internal Data Sources
Leverage off-ramp product documentation, country-specific payout availability tables, and licensing coverage data to generate region-specific trust and compliance copy.
Estimated Number of Pages
1,000+ (Covering top assets across major global payout rails and countries)
This play builds a programmatic directory answering the specific purchase blockers users face when their bank or card issuer declines a crypto transaction. It provides bank-branded intent pages that offer solutions and alternative payment methods for users stuck at the point of purchase.
Example Keywords
- does chase allow crypto purchases
- barclays crypto blocked
- hsbc crypto purchase limit
- capital one crypto transaction declined
Rationale
Users frequently search for bank-specific policies when they encounter friction. By providing these answers, MoonPay captures users at the moment of frustration and redirects them to successful payment rails.
Topical Authority
With an Authority Score of 49 and millions of processed transactions, MoonPay has the credibility to host an authoritative 'encyclopedia' of banking compatibility.
Internal Data Sources
Use aggregated payment acceptance telemetry, BIN-level approval data, and Support Center articles regarding card declines to provide unique, data-driven insights.
Estimated Number of Pages
1,000+ (Covering major global banks and card issuers)
This strategy creates guides that resolve network-choice confusion for multi-chain assets like USDT and USDC. These pages target users who are specifically searching for a token on a particular network, such as TRON, Solana, or Arbitrum.
Example Keywords
- buy usdt trc20
- buy usdc solana
- buy eth on arbitrum
- usdt bep20 vs erc20 buy
Rationale
Network selection is one of the highest-error decisions in crypto. Providing clear landing pages for specific network variants captures high-intent traffic and reduces user error during the purchase process.
Topical Authority
MoonPay's existing swap infrastructure and multi-chain support make it a highly credible source for network-specific transactional guidance.
Internal Data Sources
Reference internal supported network configurations, help center safety content on cross-chain transfers, and Trust Center security controls.
Estimated Number of Pages
300+ (Covering top multi-chain assets across all supported networks)
This play targets users who want to buy crypto on MoonPay and send it directly to a specific exchange, wallet, or custody app. These pages provide the exact network, memo, and tag requirements for hundreds of popular crypto destinations.
Example Keywords
- buy usdt and send to binance
- deposit eth to ledger network
- how to add solana to phantom
- send usdc to coinbase address
Rationale
Users often buy crypto with a specific destination in mind. By providing the 'last-mile' technical details for those destinations, MoonPay becomes the preferred on-ramp for those specific user journeys.
Topical Authority
MoonPay's 'send to address' functionality is a primary use case, and the brand's high domain authority allows it to compete for destination-specific deposit queries.
Internal Data Sources
Utilize internal address format rules, memo/tag requirement tables, and support data on common destination-specific deposit errors.
Estimated Number of Pages
3,000+ (Covering top destinations across major assets and networks)
Improvements Summary
Turn /buy and top /buy/[asset] pages into combined transactional + “how to buy” guides with clear fees, limits, delivery times, refunds, and availability. Add FAQPage/HowTo/Breadcrumb schema and tighten internal linking from /buy, asset pages, and high-authority support/learn content to move priority terms from page 2 to page 1.
Improvements Details
Rewrite titles/H1/H2s to match blended intent queries like “can you buy crypto with a credit card,” “buy ethereum,” “how to buy solana,” “buy bitcoin instantly,” and “buy usdc with credit card.” Add standardized sections per page: step-by-step buying flow (600–900 words), trust modules (licenses, fraud prevention, supported countries), transparent “Fees, pricing & limits” with a link to /legal/pricing_disclosure, plus “Delivery times” and “Refunds/cancellations.” Publish 3–4 supporting learn articles (declines, delivery timing, fees explained, wallet address basics) that link contextually into /buy and /buy/eth|sol|btc|usdc; expand AU/UK localized BTC pages with country-specific payment methods and FAQs, and validate hreflang/canonicals.
Improvements Rationale
These SERPs mix informational and purchase intent, so pages that answer “how to buy” while keeping strong “buy now” UX tend to win page 1. The cluster is underperforming on high-demand, high-value card keywords (CPC-heavy) and major asset terms, so adding depth, trust signals (E-E-A-T), and schema should raise CTR and reduce pogo-sticking. Stronger hub-and-spoke internal links and richer localized pages help distribute authority to the highest-demand URLs and improve ranking stability.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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