Reshift, Refocus & Reframe: The New Search Opportunity with Mike King
Learn what it really takes to earn visibility in AI answers today: retrieval-ready content, passage-level relevance, structured signals systems can trust, and measurable citation presence across key query sets, straight from Mike King at iPullRank.
About the webinar
LLMs retrieve information by expanding queries, evaluating passages, and citing sources they trust across the web. This session will show you what to do next so your content gets retrieved, synthesized, and cited in AI answers.
We’ll share a practical, field-tested playbook to reframe SEO around AI answer surfaces and turn that strategy into work your team can execute this quarter.
In the session, you will learn:
How AI answer surfaces change what it means to win a query and why retrieval now matters more than rankings
How query fan-out and passage-level relevance reshape content planning and optimization
How to build content systems that AI tools can retrieve, trust, and cite consistently
About Mike
Mike King is the Founder and CEO of iPullRank (recognized as Search Engine Land Marketer of the Year), bringing a front-row view into how AI search, retrieval systems, and relevance engineering are reshaping modern SEO.
Webinar Details
Date: April 1st, 2026
Time: 2:00PM EST
Location: Live on Zoom (recording available)