Profound shows visibility. AirOps turns insights into content that wins AI search and SEO.
- Track AI citations alongside GSC (Google Search Console) rankings and GA4 (Google Analytics 4) conversions in one live Page360 dashboard, so your team prioritizes the pages and prompts that drive revenue.
- Publish directly to 7+ CMS platforms with native field mapping and Brand Kit governance built into every workflow, grounded in your Knowledge Bases.
- Run content workflows at scale through Grids and Power Agents using 20+ models, with conditional logic and human-in-the-loop review tied to closed-loop measurement.
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Profound
AirOps was built to help marketing teams move from AI visibility data to published, on-brand content inside a single platform. Profound has expanded beyond monitoring into execution with Agents and Sheets, but its workflows lack conditional logic and the deep SEO integration enterprise teams need. AirOps connects insight to action to measurement in one continuous loop: your team sees where AI engines place your brand and closes those gaps with governed workflows that feed results back into the next optimization cycle. That closed loop compounds over time, turning every content cycle into a system that gets smarter.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Profound
Which platform is right for your team?
Track visibility across AI search
AirOps combines AI citation tracking with GSC (Google Search Console) rankings and GA4 (Google Analytics 4) traffic in a single Page360 view for every URL, so your team can see which pages win in AI search without toggling between tools. Profound tracks AI visibility across up to 10 engines at Enterprise tier but does not integrate GSC or GA4 data natively. When your team needs to decide which page to refresh first, a unified dashboard that shows citations alongside organic clicks and conversions per URL gives you a prioritized answer that fragmented data cannot.
Content creation, refresh, and publishing workflows
AirOps Workflow Studio gives your team a visual builder with conditional branching and loops plus code steps that publish directly to 7+ CMS platforms, all governed by Brand Kits and grounded in Knowledge Bases. Profound now offers Agents with pre-built templates and Sheets for running tasks at scale, plus CMS publishing to four platforms, but those workflows operate without conditional logic or advanced triggers. Your team sets the strategy. Quill runs the execution.
Native integrations
AirOps connects your full marketing stack from day one with 30+ native integrations spanning CMS platforms and SEO research tools like Semrush and Ahrefs, plus data warehouses like BigQuery and Snowflake alongside project management tools like Asana and Notion. Profound offers approximately 18 integrations concentrated in CDN and infrastructure tooling, with no SEO research or data warehouse connections. For enterprise teams running content programs across multiple systems, AirOps serves as the central hub that eliminates manual data transfers between tools.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
Email and live chat support
AirOps pairs every Enterprise account with a dedicated solution architect and an embedded Content Engineer who builds and optimizes workflows alongside your team, backed by live cohort training through Content Engineering Certification with 300+ graduates. Profound provides email support on Starter and Growth tiers, with dedicated Slack access and a specialist on Enterprise plans. Teams that need hands-on enablement alongside platform access find that AirOps' combination of dedicated support and structured training programs accelerates time to value.
How Webflow scaled content 5x in days with AirOps
Frequently Asked Questions
AirOps vs Profound: Which is better?
Which is better for SEO teams, AirOps or Profound?
AirOps is the stronger fit for SEO teams that need to act on AI visibility data, not just view it. Profound provides robust AI search monitoring with up to 10 engine coverage at Enterprise tier and unique features like Prompt Volumes consumer panel data. AirOps matches that monitoring depth and adds a unified Page360 dashboard connecting AI citations to GSC rankings and GA4 conversions per URL, plus 30+ native integrations with SEO research tools and content workflows backed by Brand Kit governance. Teams that need visibility and execution in one platform choose AirOps.
What features does AirOps offer that Profound does not?
AirOps includes several capabilities that Profound does not offer:
Quill, the AI execution engine that runs content tasks within governed workflows at scale. Your team sets the strategy. Quill runs the execution.
Page360, the unified per-URL dashboard that combines AI visibility with GSC and GA4 data
Prompt Discovery, which surfaces high-value prompts from four intent sources to find gaps competitors miss
Grids, a spreadsheet interface for orchestrating bulk content operations with workflow columns
Brand Kits with scoped rules by audience and region for enterprise-grade governance across every content type
AirOps MCP with 35+ tools for programmatic access to the full platform
Offsite visibility management for third-party publisher placements
Query Fan-outs showing the search queries AI engines run internally when answering prompts
Closed-loop execution connecting every insight to an action and every action to a measured outcome
Does Profound just show AI visibility data, or can it help fix the problem?
Profound has moved beyond pure monitoring. Its Agents feature offers pre-built workflow templates for content refresh and FAQ generation plus net-new content creation. Sheets allow teams to run those Agents at scale, and CMS publishing is available to four platforms. These are meaningful execution capabilities for teams getting started with AEO (Answer Engine Optimization).
AirOps goes deeper on execution with conditional branching in workflows, 7+ CMS integrations, and 20+ AI models backed by Brand Kit governance enforced at every step. AirOps also closes the measurement loop: after content publishes, Page360 tracks how citations and rankings change, feeding the next round of optimization. Profound shows you what needs fixing; AirOps builds the system that fixes it at scale.
How do AirOps refresh workflows differ from Profound's automation?
Profound's Agents use a template-based approach with drag-and-drop steps and human-in-the-loop approvals, publishing to four CMS platforms. Templates cover common use cases like content refresh and FAQ generation. Agents run individually or at scale through Sheets. The workflows do not support conditional branching or advanced triggers.
AirOps Workflow Studio provides a visual builder with conditional logic and branching paths plus code steps that publish directly to 7+ CMS platforms with human-in-the-loop review. Workflows pull live data from SEO research tools and enforce Brand Kit rules grounded in Knowledge Bases. Grids let your team run workflows across hundreds of pages simultaneously. Every refresh feeds back into Page360 tracking, so your team sees the citation and ranking impact of each update within days.
How does AirOps track AI search visibility compared to Profound?
Both platforms track how brands appear across major AI engines like ChatGPT and Perplexity alongside Gemini and Google AI Overviews. Profound focuses on AI-specific monitoring with features like Prompt Volumes (Enterprise-only consumer panel data) and Agent Analytics for crawler attribution.
AirOps takes a different architectural approach by unifying AI visibility with traditional search and web analytics. Page360 shows AI citations alongside GSC rankings and GA4 conversions in a single per-URL view. This means your team can compare a page that gets cited 40 times in AI search against its organic click-through rate and conversion data, then decide whether to optimize for AI engines, traditional search, or both. That prioritization requires data from all three sources in one place.
Can AirOps replace both Profound and my content creation tools?
Partially. AirOps covers AI visibility monitoring alongside content creation and refresh workflows with CMS publishing and Brand Kit governance in one platform. For teams currently using Profound alongside separate content tools, AirOps can consolidate that stack into a single system.
Profound maintains advantages in specific monitoring areas: Prompt Volumes consumer panel data is unique in the category and available only at Enterprise tier. Agent Analytics for AI crawler attribution and ChatGPT Shopping tracking are capabilities AirOps does not currently offer. Teams that rely on those specific data points would lose access by switching entirely.
The most common approach for enterprise teams is to evaluate where the execution gap matters most. Teams that need to move from insight to published content at scale typically consolidate on AirOps. Teams that need Profound's specialized monitoring features can connect both platforms through AirOps' integration ecosystem and use Profound's data as an input to AirOps workflows.
What is the pricing difference between AirOps and Profound?
Profound publishes three tiers. Starter costs $99 per month and Growth costs $399 per month, both on annual billing. Enterprise is custom pricing. Starter tracks one AI engine with 50 prompts. Growth adds three engines and 100 prompts with 400 Agent credits per month. Prompt Volumes and API access are locked to Enterprise, along with SSO (single sign-on).
AirOps offers Solo (free) and Pro (free to start) tiers alongside Enterprise (custom) with task-based pricing rather than seat-based. Pro includes multi-engine tracking with unlimited users and access to Workflow Studio. Enterprise adds unlimited Brand Kits and Knowledge Bases alongside dedicated account management and an embedded Content Engineer.
Total cost of ownership matters more than sticker price. Teams using Profound typically need separate subscriptions for content creation tools and SEO research platforms plus CMS connectors. AirOps consolidates visibility and execution into one platform with built-in measurement, which reduces the number of tools your team manages and pays for.
How hard is Profound to operationalize day to day?
Profound delivers fast time to value for monitoring. Teams can see AI visibility data within hours of setup, and the dashboard surfaces competitive gaps clearly. The challenge comes when teams need to act on those insights. Without native SEO tool integrations or deep workflow logic, the handoff from "here is the problem" to "here is the fix" requires manual work in separate tools.
AirOps requires more initial configuration because of its broader scope, including workflow setup and Brand Kit creation alongside CMS connections. Once configured, the platform handles the full cycle from identifying a gap to publishing a fix to measuring the result. Profound tells you what to optimize; AirOps provides the infrastructure to execute at scale.
Can I use both platforms together?
Yes. Several enterprise teams run Profound for specialized monitoring (Prompt Volumes, Agent Analytics, ChatGPT Shopping) alongside AirOps for execution and unified analytics. AirOps' MCP connector with 35+ tools allows your team to pull external data into workflows programmatically. The combined setup gives your team Profound's unique monitoring data as an input and AirOps' workflow engine as the action system, eliminating the manual transfer of insights between platforms.