Scrunch monitors AI search. AirOps turns insight into content that wins AI search & SEO.
- Monitor AI visibility and create optimized content automatically
- Scale operations with bulk workflows and direct CMS publishing
- Ensure brand consistency with centralized governance and knowledge bases
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Scrunch
AirOps is built to help teams act on AI search insights, not only measure them. Scrunch focuses on visibility monitoring, and that acquisition adds enterprise credibility without changing the product's scope. AirOps combines analytics with automated content workflows, from creation and refresh through direct CMS publishing, so teams can continuously close the gap between insight and outcome. Your team sets the strategy. Quill runs the execution.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Scrunch
Which platform is right for your team?
Track visibility across AI search
AirOps unifies AI citations alongside Google Search Console (GSC) and Google Analytics 4 (GA4) data in Page360, giving teams a single prioritized view per URL. Scrunch tracks AI visibility across four large language models (LLMs) on its Core plan and nine on Enterprise, but keeps SEO and web analytics data separate. AirOps also surfaces Prompt Discovery insights drawn from four intent sources, connecting search behavior directly to content priorities.
Content creation, refresh & publishing workflows
AirOps orchestrates multi-step workflows across thousands of pages, publishing directly to your content management system (CMS) with your brand context integrated at every step. Scrunch provides monitoring dashboards and page-level recommendations but has no workflow engine, leaving teams to export data and build content separately. AirOps workflows include human review checkpoints, conditional branching, and Grid for bulk execution.
Native integrations
AirOps connects 30+ native integrations spanning CMS platforms (Webflow, WordPress, Contentful, Ghost, and more), data warehouses, SEO research tools, and project management tools like Asana and ClickUp. Scrunch offers approximately four integrations, primarily GA4, Looker Studio, and enterprise-only connectors. AirOps also supports Model Context Protocol (MCP) with 38+ tools, giving teams programmatic access to the full platform.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
Google Analytics and
Google Search Console
Email and live chat support
AirOps pairs hands-on support with built-in enablement through embedded Content Engineers and solution architects, plus live cohort trainings via AirOps University. Scrunch provides responsive email and chat support with dedicated account teams on Enterprise plans. AirOps also offers fully managed Offsite services for teams that need help building third-party visibility.
How Webflow scaled content 5x in days with AirOps
Frequently Asked Questions
AirOps vs Profound: Which is better?
Which is better: AirOps or Scrunch?
AirOps is better for teams that need to create and refresh high-quality SEO and Answer Engine Optimization (AEO) content at scale with full workflow automation. Scrunch is suited for visibility monitoring but lacks the execution capabilities required to prioritize, create, and operationalize insights at scale.
What features does AirOps offer that Scrunch does not?
AirOps offers several capabilities Scrunch lacks:
Quill, AirOps' AI execution engine, for autonomous content creation and refresh at scale
Copilot for in-platform writing assistance alongside your existing workflows
Campaigns for coordinating multi-page content initiatives across teams
Content Publish Tracking to measure the impact of every update on AI visibility and organic performance
Page360 unified performance view combining AI citations, GSC, and GA4 per URL
Prompt Discovery drawing from four intent sources to surface the questions your audience asks
Grid for bulk content operations across thousands of pages
Brand Kits for centralized voice, guardrails, and persona management
Knowledge Bases for grounding content in proprietary data via semantic search
MCP with 38+ tools for programmatic platform access
CMS integrations for direct publishing to Webflow, WordPress, Contentful, Ghost, and more
Power Agents for pre-built, reusable workflow components
Closed-loop execution from insight to published content in a single system
Does Scrunch show AI visibility data only, or can it help me fix the problem?
AirOps automates the entire fix: Page360 identifies underperforming pages, then workflows generate optimized content using your brand context and publish updates directly to your CMS. Scrunch shows you where you're visible (or not) through dashboards and CSV exports but leaves teams to act on those findings manually. Scrunch tells you what's broken; AirOps fixes it.
How do AirOps refresh workflows differ from Scrunch?
AirOps automates the full content refresh workflow: Page360 identifies underperforming pages, then workflows rewrite using Brand Kits and Knowledge Bases and publish optimized content directly to your CMS. Scrunch provides a Page Optimizer with content recommendations but lacks a native workflow engine, leaving teams to manually export data, create content separately, and publish outside the platform.
How does AirOps track AI search visibility compared to Scrunch?
AirOps tracks five AI platforms for visibility (ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overviews) and connects that data to GSC and GA4 through Page360, giving teams a unified view per URL that ties citations to traffic, engagement, and conversions. Scrunch monitors nine platforms on its Enterprise plan (ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, and Grok), offering broader LLM coverage for pure monitoring. AirOps connects citation data to a prioritized action plan and bridges monitoring to execution in one system.
Can AirOps replace both Scrunch and my content creation tools?
Partially. AirOps replaces most of the tool stack by combining AI visibility tracking, content creation workflows with Brand Kits and Knowledge Bases, bulk execution via Grid, direct CMS publishing to 10+ platforms, SEO tool integration (Semrush, DataForSEO), and team collaboration with version control in one system.
AirOps currently tracks five AI platforms for visibility and does not yet offer a direct equivalent to Scrunch's nine-platform Enterprise monitoring coverage or its AXP infrastructure product. Teams that require that breadth can run Scrunch alongside AirOps for expanded LLM tracking.
Teams that need both deep monitoring coverage and end-to-end content execution can run Scrunch for expanded LLM tracking alongside AirOps for the full creation-to-publication loop.
What is the pricing difference between AirOps and Scrunch?
AirOps Solo is free at $0/month, including one user, 100 tracked prompts and pages, ChatGPT visibility, 20,000 tasks, one Brand Kit, and three Knowledge Bases. Pro adds unlimited seats and multi-engine insights with 75,000 tasks at custom pricing. Enterprise extends that with custom limits, unlimited Brand Kits and Knowledge Bases, Single Sign-On (SSO), and a dedicated account manager.
Scrunch Core starts at $250/month and includes 125 unique prompts, four LLMs, one country, and five users. Scrunch Enterprise is custom pricing and adds nine LLMs, AXP, API access, and SSO.
The cost comparison extends beyond list price. Scrunch provides monitoring, so teams still need separate tools for content creation, SEO research, CMS publishing, and project management. AirOps consolidates those capabilities, reducing total cost of ownership for teams that need to act on the insights they collect.
How hard is Scrunch to operationalize day to day?
Scrunch requires significant manual work to operationalize. After reviewing dashboards and Page Optimizer recommendations, teams must export data via CSV and build their own content workflows in external tools. Content creation happens separately, often with agencies or freelancers, and publishing requires yet another platform.
AirOps is built for daily operations. Grid provides a spreadsheet-like command center to run workflows in bulk across thousands of pages, and automated workflows orchestrate the process from insight to published content. Direct CMS integrations eliminate manual publishing while real-time collaboration keeps teams aligned without leaving the platform. Scrunch tells you what to optimize; AirOps provides the system to execute at scale.
How does AI model flexibility differ between AirOps and Scrunch?
AirOps tracks five AI platforms for visibility (ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews) and supports 20+ AI models for content execution, including Bring Your Own (BYO) API keys for direct cost control. Teams get full flexibility to select the right model for each content type and maintain predictable LLM spend as they scale.
Scrunch tracks nine AI platforms on its Enterprise plan: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, and Grok. The Core plan covers four. Scrunch offers broader LLM monitoring breadth, while AirOps pairs visibility with execution flexibility across both monitoring and content creation.