Competitive Intelligence to Campaign Brief Generator
Competitive events move fast and campaign responses need to match. This workflow monitors your competitive intelligence Slack channel, scores incoming signals against your defined criteria, and pings you the moment something worth acting on surfaces. You approve it in a Grid, and AirOps immediately generates a full campaign kit: persona emails, displacement themes, competitive scoring, and a stakeholder-ready Notion page, all within 48 to 72 hours of the event.
Process
Set up your signal triage workflow
Define the competitors to watch and the scoring criteria that determine whether a signal is brief-worthy. The workflow monitors your competitive intelligence Slack channel continuously.
Receive a Slack notification when a signal fires
When the triage workflow detects a high-scoring signal, you get a Slack notification with the signal summary, score, and message count so you can evaluate it at a glance.
Approve the signal in the Grid
Flagged signals land in a Grid-based signal queue. Review it and hit Approve. This is the only manual step in the entire workflow, and it triggers everything that follows.
Generate the campaign brief automatically
Your approval fires the brief generator workflow. It reviews the signal, scrapes your AirOps knowledge bases (value frameworks, sales plays, customer stories), and runs a web search to pull in recent blog posts or assets not yet in the knowledge base.
Receive the campaign kit and share the Notion brief
AirOps delivers a full campaign kit to your brief channel: persona emails, competitive themes, displacement angle, and campaign status. It also creates a Notion page via the Notion MCP and posts it to a subscriber channel so any stakeholder can opt in without needing access to the full campaign mechanics.
Key benefits
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