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Strategy and Insights

Competitive Intelligence to Campaign Brief Generator

Competitive events move fast and campaign responses need to match. This workflow monitors your competitive intelligence Slack channel, scores incoming signals against your defined criteria, and pings you the moment something worth acting on surfaces. You approve it in a Grid, and AirOps immediately generates a full campaign kit: persona emails, displacement themes, competitive scoring, and a stakeholder-ready Notion page, all within 48 to 72 hours of the event.

Process

#1

Set up your signal triage workflow

Define the competitors to watch and the scoring criteria that determine whether a signal is brief-worthy. The workflow monitors your competitive intelligence Slack channel continuously.

#2

Receive a Slack notification when a signal fires

When the triage workflow detects a high-scoring signal, you get a Slack notification with the signal summary, score, and message count so you can evaluate it at a glance.

#3

Approve the signal in the Grid

Flagged signals land in a Grid-based signal queue. Review it and hit Approve. This is the only manual step in the entire workflow, and it triggers everything that follows.

#4

Generate the campaign brief automatically

Your approval fires the brief generator workflow. It reviews the signal, scrapes your AirOps knowledge bases (value frameworks, sales plays, customer stories), and runs a web search to pull in recent blog posts or assets not yet in the knowledge base.

#5

Receive the campaign kit and share the Notion brief

AirOps delivers a full campaign kit to your brief channel: persona emails, competitive themes, displacement angle, and campaign status. It also creates a Notion page via the Notion MCP and posts it to a subscriber channel so any stakeholder can opt in without needing access to the full campaign mechanics.

Respond to competitive events within 48 to 72 hours instead of spending days on manual research and drafting; Reduce the signal-to-brief pipeline to a single approval click, with everything else automated end-to-end; Generate persona-specific emails and competitive themes pulled from your actual knowledge bases, not generic templates; Give stakeholders a clean Notion summary they can subscribe to without exposing the full campaign workflow

Key benefits

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Respond to competitive events within 48 to 72 hours instead of spending days on manual research and drafting; Reduce the signal-to-brief pipeline to a single approval click, with everything else automated end-to-end; Generate persona-specific emails and competitive themes pulled from your actual knowledge bases, not generic templates; Give stakeholders a clean Notion summary they can subscribe to without exposing the full campaign workflow
Connected tools
Slack
Notion
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