AirOps vs. MAKE

Make connects your apps. AirOps builds the content engine that wins AI search and SEO.

Track AI citations, search performance, and web analytics in one live dashboard, not a blank canvas you build from scratch

Publish directly to 7 CMS platforms with native field mapping, plus connect GSC, GA4, Semrush, Ahrefs, and more out of the box

Run content workflows at scale through Grid and Power Agents with built-in brand governance, not manual context injection

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Rated 4.6/5
Insights
Action
JOIN THE BEST BRANDS IN THE WORLD WINNING ON AIROPS
6% increase in AI-atttributed signups in days

Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT

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Case study
3x increase in AI search citations

Chime went from being recommended in 24 to 68 priority questions

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Case study
"The quality of our content since using Air Ops has honestly increased pretty significantly. "

George Bonaci VP of Growth, Ramp

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Case study
"AirOps isn’t just about velocity. It’s allowing us to scale without losing our brand’s human touch."

Nicole Baer, CMO, Carta

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Case study
How To Use AirOps for Reddit with Connor Beaulieu of LegalZoom

Webinar

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How Docebo Captured a 25% Share of Voice Lead with AirOps

50% cut in production costs, thanks to the elimination of external agencies and manual tasks.

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Case study
“As CMO at Apollo.io, I've witnessed firsthand how AI is transforming marketing from a cost center into a precision revenue engine.”

Marcio Arnecke, CMO, Apollo

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Why Customers Choose AirOps to Go Beyond Visibility

Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.

Win over humans
and agents alike

Get prime placement in AI Search by improving the structure, clarity, and quality of your content.

Fuel better content with
Brand Kits

Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.

Content engineers, working alongside your team

Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.

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What sets AirOps apart from Make

Make is a visual-first automation platform that connects 3,000+ apps with a powerful drag-and-drop scenario builder, making it the go-to orchestration layer for IT and ops teams. But it has no native AI visibility tracking, no SEO intelligence, no brand governance, and every content workflow must be designed from scratch with manual JSON mapping. AirOps is the content engineering platform that provides the intelligence Make lacks through Page360, prioritizes what to fix through the Opportunities Engine, and executes at scale through Grid, Workflows, and direct CMS publishing across 7+ platforms.

Capabilities
Track visibility across AI search
Benchmark competitors in AI search
Analyze AI citations and sentiment
Track AI visibility, SEO, and conversions in one dashboard
Identify content gaps and opportunities
Content creation, refresh, and publishing
workflows
Publish content directly to CMS platforms
7 Platforms
CMS APIS
Manage brand through a centralized system
Access SEO tools natively
Sync with project management tools
Track and optimize offsite AI visibility

What our customers are saying

“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives 
in weeks”

Nick Fairbain

VP Growth Marketing, Chime

“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."

George Bonaci

VP of Growth and Demand, Ramp

“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”

Josh Grant

VP of Growth, Webflow

Ready to Win in AI Search

Schedule a demo to get your AEO visibility audit and learn how to boost your performance across ChatGPT, Gemini, and Perplexity.

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AirOps vs Rank Prompt:
Which platform is right for your team?

Search VISIBILITY

AirOps tracks where your brand appears across AI and search. Make has no visibility layer at all.

Make is a general-purpose automation platform with no native AI tracking, no SEO dashboard, and no analytics integration. Users must build custom monitoring from scratch using external APIs. AirOps Page360 unifies AI citations across 5+ platforms, GSC, GA4, and content freshness in one real-time view.

Features
AI platforms tracked
5+
AI search visibility
Unified AI visibility, SEO, and web analytics dashboard
Content opportunity prioritization
AI offsite visibility and optimization
WORKFLOW AUTOMATION

AirOps tells you what to build and executes it at scale. Make waits for you to design every step.

Make offers a powerful visual workflow builder with 3,000+ app connections. But it has no content intelligence, no bulk execution interface, and no brand governance. AirOps surfaces opportunities from live data, then executes them through Grid, Workflows, and native CMS publishing across 7+ platforms.

Features
Content creation, refresh & publishing
workflows
Power Agents

Pre-built, reusable

workflow components

Multi-step content workflow
Centralized brand context hub
Centralized knowledge bases
Real-time collaboration
integrations

AirOps connects deep to your content stack. Make connects wide to everything.

Make integrates with 3,000+ apps. Unmatched breadth. But CMS connections are generic API wrappers, not pre-configured publishing integrations. AirOps connects deep across 7 CMS platforms, Semrush, Ahrefs, Moz, GSC, GA4, and collaboration tools with native field mapping.

Features
Native integrations
3000+ apps
MCP / Claude Connector
Data warehouses

BigQuery,

Snowflake,

Postgres

CMS integrations

SEVERAL CMS platforms

(Webflow, Contentful,

WordPress, Ghost,

and more)

CMS APIS

Web analytics

Google Analytics and

Google Search Console

Google APIs

SEO research tools

SEMrush, Ahrefs,

Moz, and more

Project management tools

Asana, ClickUp,

Airtable, Notion,

and more

Support AND Enablement

AirOps builds capability inside your content team. Make gives you the tools to build it yourself.

Make relies on self-service documentation, community forums, and a partner network. Enterprise onboarding requires custom engagement. AirOps includes solution architects, live cohort training, Content Engineering Certification, and a fully managed Offsite service.

Features
Email and live chat support
Embedded content engineer / solution architect
Fully managed Offsite service
Private enterprise enablement
Live cohort trainings

300+ Content Engineers

trained to date

How Webflow scaled content 5x in days with AirOps

Frequently Asked Questions

Which is better: AirOps or Make?
What features does AirOps offer that Make does not?
Can I build AirOps-like SEO workflows in Make?
Does Make have AI visibility tracking?
How does pricing compare between AirOps and Make?
Which platform is better for content teams?
Does Make have brand governance for AI content?
Can AirOps and Make work together?