Make connects apps. AirOps builds the content engine that wins AI search and SEO.
- See how your content performs across AI search, Google Search Console (GSC), and Google Analytics 4 (GA4) in a single unified dashboard per URL
- Publish directly to 7+ CMS platforms with native field mapping, plus connect GSC, GA4, Semrush, and Ahrefs out of the box
- Run bulk content operations through Grids, orchestrate multi-step conditional workflows with 20+ AI models, and bring your own API keys
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Make
AirOps is built to help teams act on visibility insights, create on-brand content, and measure what that content drives across AI search and SEO. While Make excels as a visual automation platform connecting 3,000+ apps across business functions, AirOps combines analytics, content workflows, brand governance, and CMS publishing into one system. The result is a closed loop where every piece of content ties back to a performance signal, and every signal informs what to build next.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Make
Which platform is right for your team?
Track visibility across AI search
AirOps gives you the complete picture of AI visibility and SEO performance in one place, with Page360 unifying AI citations across ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and Google AI Overviews alongside GSC clicks, GA4 engagement, and content freshness into a single per-URL view. Make has no native AI tracking, no SEO dashboard, and no built-in analytics integration. AirOps uses real traffic data from your connected accounts, not third-party estimates.
Content creation, refresh & publishing workflows
AirOps turns visibility gaps into published content through multi-step workflows that include conditional logic, human review checkpoints, and direct CMS publishing. Make offers a powerful visual scenario builder with 3,000+ app connections, but it has no content intelligence, no bulk execution interface, and no brand governance built in.
Native integrations
AirOps connects your entire content stack from day one with 30+ native integrations spanning 7+ CMS platforms, SEO research tools, data warehouses, and web analytics. Make offers 3,000+ generic integrations (a clear breadth advantage), but its CMS connections are generic API wrappers rather than pre-configured publishing integrations with native field mapping. Both platforms support MCP, so teams can extend either system into Claude, Cursor, and other AI clients.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
Email and live chat support
AirOps pairs hands-on support with built-in enablement through solution architects, Content Engineering Certification, and live cohort trainings that build lasting capability across your team. Make relies on self-service documentation, Make Academy (200,000+ learners), and a community forum for most tiers. AirOps' enterprise tier includes an embedded Content Engineer who builds and optimizes workflows alongside your team, turning onboarding into ongoing operational improvement.
How Chime Increased AI Search Citations 3x with AirOps
Frequently Asked Questions
AirOps vs Profound: Which is better?
Which is better: AirOps or Make?
AirOps for marketing and content teams that need to measure AI visibility, prioritize content opportunities, and execute at scale. Make for teams needing general-purpose automation across IT, finance, HR, and ops with 3,000+ app connections. Make is a horizontal automation platform built to connect any system to any other system. AirOps is the content engine purpose-built for AI search and SEO growth.
What features does AirOps offer that Make does not?
AirOps offers several capabilities Make lacks:
Quill, AirOps' AI execution engine, for running multi-step content Playbooks across creation, refresh, brand monitoring, and AI search optimization
Page360 for unified AI visibility, SEO, and web analytics per URL
Prompt Discovery for surfacing the questions AI engines use when evaluating your brand
Grids for bulk content operations across hundreds of pages
Brand Kits for centralized brand governance across every workflow
Knowledge Bases for semantic search over proprietary content
AirOps MCP (Model Context Protocol) with 38+ tools accessible in Claude, Cursor, and other AI clients
Offsite for managing third-party publisher placements and growing AI citation share
Copilot for conversational AI assistance within the AirOps platform
Query Fan-outs revealing the sub-queries AI engines run behind each prompt
Closed-loop execution from insight to action to measurement
Can I build AirOps-like SEO workflows in Make?
Make's flexibility allows connecting external APIs (DataForSEO, OpenAI, CMS endpoints) to build content workflows. You must design the logic yourself, map every field manually, build brand governance from scratch, and maintain the entire pipeline as APIs change. The engineering hours required often exceed the cost of a purpose-built platform.
AirOps handles the full loop natively: identify content gaps through Page360, execute creation and refresh workflows with brand context built in, publish directly to your CMS, and measure the impact against AI visibility and SEO metrics.
Does Make have AI visibility tracking?
Make does not natively monitor LLMs or answer engines. The AI Web Search module provides real-time web data passthrough, but there is no dashboard, no historical tracking, and no competitive benchmarking for AI search.
Building AI visibility monitoring in Make requires external APIs, custom scenarios, and separate visualization tools. AirOps tracks brand visibility across ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and Google AI Overviews with Page360 unifying every signal per URL.
How does pricing compare between AirOps and Make?
Make offers a Free plan (1,000 credits), Core at $12/month, Pro at $21/month, Teams at $38/month, and custom Enterprise pricing. Credits are consumed by every module action, including logic steps like routers and filters.
AirOps offers a Solo tier (free with 20,000 tasks), plus Pro and Enterprise tiers with task-based usage and unlimited seats. Make is cheaper at entry level for general automation use cases.
Total cost of ownership rises when you factor the engineering hours to build content-specific logic and the separate subscriptions needed for SEO tools, AI visibility tracking, and brand governance that AirOps includes natively.
Does Make have brand governance for AI content?
Make has no native brand governance features. Users must build manual context injection systems, pulling brand guidelines from external databases into every scenario they create.
AirOps Brand Kits centrally manage voice, tone, products, audiences, and regions. Every workflow step automatically inherits the latest brand context. Make tells you what to fix; AirOps ensures every piece of content meets your brand standards before it ships.
Can AirOps and Make work together?
Yes. Many enterprise teams use both platforms for complementary purposes. Make excels at cross-functional automation, connecting CRMs, ticketing systems, finance tools, and notification chains across the organization. AirOps excels at content operations, turning AI visibility signals into published, on-brand content that earns citations.
Teams use Make for the operational backbone and AirOps for the content engine that drives growth.
Is Make designed for marketing teams or IT and operations?
Make's primary buyers are IT leaders and operations managers who need to connect systems across the organization. Marketing is a secondary audience on the platform.
AirOps is purpose-built for content directors, SEO leads, and marketing teams who need to identify visibility gaps, create on-brand content at scale, and publish directly to their CMS. Grids, Brand Kits, and Prompt Discovery exist because content teams need different tools than IT teams.