What is AirOps?

Lesson Overview

In this video, Alex, one of the founders of AirOps, shares an overview of the platform and explains how it helps content teams create optimized, brand-consistent content across search and AI experiences. He provides an overview of the platform's three core layers: data, workflow, and the grid.

• 0:00: Introduction to AirOps and its purpose
• 0:40: Overview of the data layer and brand kits
• 1:10: Explanation of the workflow layer and power steps
• 1:40: Introduction to the grid and its orchestration capabilities

Key Concepts

The Three Layers of AirOps

AirOps consists of three core layers that work together to help content teams create optimized, brand-consistent content:

1. Data Layer: Includes brand kits for creating portable personas and codifying brand tone, voice, and persona. It also allows users to pull in large amounts of information, such as image galleries or website scrapes, to ground the AI in core brand knowledge.
2. Workflow Layer: Enables users to construct precise, step-by-step workflows that blend LLM calls, data retrieval, and live information from various services. It also includes a library of prebuilt "power steps" designed for common content team tasks.
3. The Grid: Serves as the orchestration layer where users can run content workflows with their team, review outputs, and ensure content reaches production with the right human input along the way.

Optimizing Content with AirOps

AirOps allows content teams to create unique, on-brand, and performant content by leveraging the platform's features, such as:

• Analyzing existing SERP dynamics for a keyword
• Creating rich content briefs based on the analysis
• Generating a first draft of the article with images pulled from the brand library
• Optimizing internal links
• Ensuring consistency with points of view and perspectives using existing website content
• Grounding tone and voice in previously written and approved content

Key Takeaways

1. AirOps helps content teams win the battle for attention across search and AI experiences by creating optimized, brand-consistent content.
2. The platform's three core layers - data, workflow, and the grid - work together to enable users to create differentiated content strategies and deploy them with precision.
3. AirOps provides battle-tested prompts and best practices as starting points, which users can then customize to create their own unique strategies.
4. With the changing organic landscape, including the rise of AI and chat-based search, AirOps aims to help content teams remain in control and succeed by blending human oversight, modern AI, and brand knowledge into high-precision workflows.
5. The company offers training, services, support, and its platform to help content teams stand out and win in the rapidly shifting digital landscape.