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Attribute revenue to every marketing touchpoint automatically

AirOps MCP connects your CRM, ad platforms, and analytics stack to build a unified attribution model. It joins ad spend data from Google and Meta, email engagement from HubSpot, and closed-won data from Salesforce to compute first-touch, last-touch, and linear attribution for every deal. Reports are generated on demand and delivered to Slack or Notion — no data team required.

Process

#1

Connect your revenue and marketing data

Link Salesforce or HubSpot for deal data, Google and Meta for ad spend, and your email platform for engagement data.

#2

Select your attribution model

Choose from first-touch, last-touch, or linear (time-decay) attribution. AirOps generates all three so you can compare.

#3

Define your reporting dimensions

Set how to segment the data — by channel, campaign, content piece, or team. Add CAC and ROI calculations per dimension.

#4

Run your first attribution report

Review the output and validate that channel mapping and deal data look correct before setting up automated delivery.

#5

Schedule recurring delivery

Configure weekly or monthly report delivery to Slack or Notion. Reports include period-over-period comparisons automatically.

Multi-touch attribution across every channel in one view; Automated weekly and monthly attribution reports; CAC and ROI calculated per channel automatically; No data team or SQL required

Key benefits

Publish 10,000+ pages from a single workflow run

Multi-touch attribution across every channel in one view; Automated weekly and monthly attribution reports; CAC and ROI calculated per channel automatically; No data team or SQL required

Connected tools

Ahrefs
Salesforce; HubSpot; Google Ads; BigQuery; Slack
Ready to build?

Start this workflow in AirOps — no code required.

Try this use case
data-reporting; marketing-campaign-copy; data-anomaly-detection

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