Attribute revenue to every marketing touchpoint automatically
AirOps MCP connects your CRM, ad platforms, and analytics stack to build a unified attribution model. It joins ad spend data from Google and Meta, email engagement from HubSpot, and closed-won data from Salesforce to compute first-touch, last-touch, and linear attribution for every deal. Reports are generated on demand and delivered to Slack or Notion — no data team required.
Process
Connect your revenue and marketing data
Link Salesforce or HubSpot for deal data, Google and Meta for ad spend, and your email platform for engagement data.
Select your attribution model
Choose from first-touch, last-touch, or linear (time-decay) attribution. AirOps generates all three so you can compare.
Define your reporting dimensions
Set how to segment the data — by channel, campaign, content piece, or team. Add CAC and ROI calculations per dimension.
Run your first attribution report
Review the output and validate that channel mapping and deal data look correct before setting up automated delivery.
Schedule recurring delivery
Configure weekly or monthly report delivery to Slack or Notion. Reports include period-over-period comparisons automatically.
Key benefits
Publish 10,000+ pages from a single workflow run
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