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Strategy and Analysis

Enrich and score inbound leads in real time

AirOps MCP triggers on new CRM records and immediately enriches each lead with data pulled from multiple sources: company size and funding stage from Clearbit, tech stack from BuiltWith, LinkedIn profile data, and recent company news. A scoring model weighs ICP fit against intent signals, assigns a priority tier, and routes the lead to the right rep — all before the first human touches it. AEs receive a full dossier, not just a name and email.

Process

#1

Connect your CRM

Link HubSpot or Salesforce to AirOps. The workflow triggers automatically on every new contact or company record created.

#2

Configure your enrichment sources

Select which data providers to pull from — Clearbit for firmographics, BuiltWith for tech stack, LinkedIn for profile data. Toggle each source on or off.

#3

Define your ICP scoring model

Set your ideal customer criteria: company size, industry, tech stack, funding stage, and intent signals. AirOps uses this to score and tier each lead.

#4

Review the dossier

Each enriched lead gets a one-page dossier: company overview, contact profile, ICP score, and top 3 conversation hooks — automatically attached to the CRM record.

#5

Route to the right rep

Based on tier and territory rules, the workflow assigns the lead to the correct rep and sends a Slack notification with the dossier summary.

Zero-touch enrichment the moment a lead enters your CRM; Multi-source data fusion from 10+ providers; ICP-fit scoring that updates as data refreshes; Rep-ready dossiers that cut call prep time by 70%

Key benefits

Publish 10,000+ pages from a single workflow run

Zero-touch enrichment the moment a lead enters your CRM; Multi-source data fusion from 10+ providers; ICP-fit scoring that updates as data refreshes; Rep-ready dossiers that cut call prep time by 70%

Connected tools

Ahrefs
HubSpot; Salesforce; Clearbit; LinkedIn; Clay
Ready to build?

Start this workflow in AirOps — no code required.

Try this use case
sales-outreach-personalization; data-reporting; support-ticket-routing

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