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Research and Intelligence

Generate and keep sales battlecards up to date

AirOps MCP monitors competitor product pages, changelogs, and review sites continuously. When a meaningful change is detected — a new integration, a pricing tier added, a common customer complaint emerging in reviews — the relevant section of your battlecard is flagged and a draft update is generated. Sales reps always have current, accurate competitive talking points without your PMM team manually maintaining a spreadsheet.

Process

#1

Upload your existing battlecards

Upload your current battlecards as PDFs or link from Notion. AirOps uses these as the template for updates and understands their structure.

#2

Connect competitor monitoring

Link your competitor list from AirOps’s competitive monitoring workflow, or set up a new set of competitors specifically for battlecard tracking.

#3

Define update triggers

Set which competitor changes should trigger a battlecard update: new integrations, pricing changes, review theme shifts, or major feature announcements.

#4

Review draft updates

When a trigger fires, AirOps drafts the specific battlecard section that needs updating, with a link to the source that triggered it.

#5

Publish to your sales enablement platform

Approve updates and push directly to Highspot, Seismic, or your sales team’s Notion workspace.

Battlecards that update automatically when competitors change; Sourced updates with evidence for every claim; Outdated section detection with draft replacements; Delivered directly to your sales enablement platform

Key benefits

Publish 10,000+ pages from a single workflow run

Battlecards that update automatically when competitors change; Sourced updates with evidence for every claim; Outdated section detection with draft replacements; Delivered directly to your sales enablement platform

Connected tools

Ahrefs
Highspot; Seismic; G2; Notion; Slack
Ready to build?

Start this workflow in AirOps — no code required.

Try this use case
competitive-intel-monitoring; sales-outreach-personalization; marketing-campaign-copy

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