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Best Practices

AI search trends, platform updates, and lessons from active engagements.

AI Search Winners, Pipeline Pillars, and 2 Internets: Takeaways from Eli Schwartz, Kevin Indig, and Ross Simmonds

How Airbnb Went From Invisible in AI Search to 7% Mention Rate in Under 2 Months with Offsite

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September 28, 2026

How Redundant Sections Kill Your AEO Citation Rate (And How to Fix It)

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September 10, 2026

How To Optimize CTAs at Scale With AI

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September 10, 2026

How to Get Cited in Google AI Overviews: A Data-Backed Framework

How to Update Quotes and Stats in a Content Refresh (Without Starting Over)

Which Page Types Earn the Most AI Citations (and What Makes Them Win)

September 22, 2026

Webinar Recap: 7 AEO Secrets from HubSpot Research with Aja Frost

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September 28, 2026

5 Major AEO Formatting Problems Holding Back Your Content

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September 13, 2026

Turn the AI-first buyer shift into a category advantage

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